"You are also tired today. Go to the hotel and have a good rest. Early tomorrow morning, I will take you to visit the building of our Universal Shopping Center." I said.

"Okay, Mr. Chen, can you just send me the information now?" Lu Fengdan said.

"Of course." I nodded in agreement.

I sent Lu Fengdan to the Manhattan Hotel, and after she checked in, I gave her a copy of the information about Universal Shopping Mall.

"Go to bed early at night. I will come to see you at seven o'clock tomorrow morning, and then we will go to the construction site together." I said to Lu Fengdan before leaving.

"Okay." Lu Fengdan nodded in agreement.

After finishing the work here, I called Zhang Mu and told him that I would bring the designer to visit early in the morning so that he could prepare.

When I got home, I took a hot bath and sat down on the bed.

Taking out a laptop, I logged into my email and began to check the information sent to me by Zhang Yongsheng's order, among which was the decoration layout design drawing of the Universal Shopping Center.

Taking advantage of the free time in the evening, I started to read it.

The entire Universal Shopping Center has many areas. The main building is similar to a large shopping mall like Vientiane City, with a rectangular layout. The closest entrances to the entire Universal Shopping Center are the north gate and the south gate, which have bus stops and subway exits.

, it is very convenient to enter and exit, and the west gate and south gate are the outer city

The entrance and exit of the city park, that is to say, after visiting the theme building, citizens can go to the park to play. The area here is very large. There are many outdoor parent-child projects and recreational facilities. Merchants have already settled in these. As for the city park

Greening, after developing this project, construction started.

As for the place where the theme building and the duty-free building connect, there is a square. This square is also very large. There are musical fountains and many library corridors. Young people who like reading and drinking coffee can order a cup of afternoon tea here.

Have an afternoon of leisure.

The duty-free building is divided into several areas, such as sports brands, cosmetics, various clothing and leather bags, etc. The varieties are very diverse. You can pay here and pick up the goods at the airport. The main customer group is, of course, people who come to Binjiang for tourism or business.

Well, this group of people is actually mobile customers.

The image of the Global Shopping Center in my mind should be in line with the trend of the new era, young and positive. The huge amount of investment in this project is to create a riverside urban commercial complex that can become a bright star of Binjiang.

's pearl.

I have already started to look at the design plan. As a long-established design company in Binjiang, Fenting obviously has his status in Binjiang. When he was doing designs and decorations like Dragon Dream and Bailian, the style was basically fixed.

, similar to other chain shopping malls.

I saw some new things in the entire design plan and interior space diagram, but generally speaking, it still stuck to the style without any substantial breakthrough.

Even so, at least it is eye-catching. It is no wonder that Fang Dezhong or Zhang Yongsheng said that the design of Fenting Design Company is not bad.

But for me, this is the first time that Chuangyao Group has done a large shopping mall project of this kind. If we blindly imitate other people’s designs, there will be nothing new. I am in Longzhimeng, I am in Bailian Century Mall, I can

I can feel it in the Universal Shopping Center. I live in the old city. Why should I go to the new city to buy things? The things are the same. If there is nothing new, then I will buy things in the mall at my doorstep.

Therefore, since Binjiang is so big and the flow of people in the new city can be captured, what we have to do is capture these people in the old city.

The entire Binjiang has a population of five million. The population size is just a drop in the bucket compared to a big city like Magic City, and the floating population is even worse. The fixed population of Magic City is more than 20 million, while the floating population is more than 10 million.

In cities like this, there are hundreds of large shopping malls competing, but in our Binjiang, there are only three or four large shopping malls competing. Once we can open up the situation in such a small place, as long as it absorbs half of the traffic, the answer to revenue will be,

It's definitely something that I'd like to hear.

Generally speaking, there is no uniqueness here in Fenting, but what I need is uniqueness. I believe that Lu Fengdan’s team can achieve such high-end and people-friendly design in Vientiane City, and it will certainly be possible in Binjiang. I

I hope tourists will do some research before coming to Binjiang

One of the stops is to go to the Binjiang Universal Shopping Center to play and shop; of course, I hope that couples, colleagues and classmates, these young people can make appointments at the Universal Shopping Center and our city park. In the future, this place will

It has become the most important landmark building in Binjiang.

I will tell Lu Fengdan about these thoughts of mine, and I hope that Lu Fengdan can do something good when he goes back after the field inspection tomorrow.

I got up at six o'clock in the morning, and when I arrived at the Manhattan hotel, it was close to seven o'clock.

Lu Fengdan was already waiting for me early in the morning.

"Let's have breakfast together." I said with a slight smile.

Soon, Lu Fengdan and I had breakfast in the hotel restaurant.

"Mr. Chen, I already had a preliminary understanding of Universal Shopping Center last night." Halfway through Lu Fengdan's poached eggs, she looked at me and said.

"You don't know how to stay up late?" I asked in surprise.

"I will definitely read the information you gave me, and I will definitely read the design plans of other companies. In fact, I already know the entire layout. Our Universal Shopping Center project compares with Mixc

, there are more city parks and cultural squares, and there is also a large duty-free shop. Although various merchants

Hundreds of schools are flourishing, but they also need to work together to support the entire business chain. I need to get all their information, not just a logo, but also the decoration style of each of their stores. Although they decide it themselves, I think

In terms of the external effects of the brand, each one has its own characteristics." Lu Fengdan said.

"Oh?" I raised my eyebrows.

"For example, it is a common Korean barbecue restaurant. I need to have Korean elements in the design of the store. This can add Korean elements. Another example is a Sichuan restaurant. We can add map elements. Another example is a Sichuan restaurant.

Hong Kong style tea restaurant, we can join the history of Hong Kong City

Historical time, for example, he returned in 1997, what is his city’s flag, and some of his catering culture. These need to be explained to the merchants when they settle in. We need to let the public know that every store

The characteristics of it allow them to have some popular topics.”

"For example, when a child walks into a store, there is a sign at the door. When he sees the words and pictures on it, he will know, 'Oh, where in the country is this store? Of course, there is a duty-free shop.

On the other hand, the world's brands can also have their own characteristics. The development history of the brand can be displayed through the projection screen of the store. This is what we are doing now. As long as the merchants who settle in have more repeat customers, they can play a role in the market.

effect, then we will succeed.”

Lu Fengdan spoke continuously and expressed his opinions.

"What else?" My interest increased greatly.

"Increasing interesting entertainment, special promotion of parent-child projects, women and children are the best money earners, there should be no objection to this, right?" Lu Fengdan said with a smile.
Chapter completed!