"Well, those who are willing to spend money to buy this kind of luxury real estate are all customers with relatively good conditions, but no one's money is blown by the strong wind. It is impossible that the price of your real estate here will be bought by customers. Customers

You can also compare some nearby properties and locations, and based on the construction of the community, have a psychological price, for example, the average price of second-hand houses nearby is 45,000, and the price of new houses is 50,000.

Five, if you sell it here for 75,000, no matter whether you have decorated it or not, or how good the environment is, people may not be able to buy the extra tens of thousands per square meter. In other words, some customers do think that

"Trouble, I will buy a renovated house, but this is only part of it. How much of it is an investment and how much is for self-occupation has to be considered," I said.

"Mr. Chen, you are right. This is what I have been considering recently, but when we acquired the land, the price of the floor was not low. In addition, if we invest in building a building now, the general ledger will cost almost tens of billions. This money can be earned back

At the same time, we must at least make money, otherwise this project will be

If we build a project that fails and cannot make money, we will be ridiculed by the industry. This cannot be regarded as a successful project. Therefore, when considering the cost, we consider selling it as a luxury real estate. This is how we have luxury.

Decoration." Xu Kun explained.

"How about going for a walk in the community later." I nodded and continued.

"Yeah." Xu Kun nodded in agreement.

We were drinking tea here and chatting. Not long after, the three of us left the sales office and came to the construction site of the community. There is a project department of Tianhe Group here. A manager here gave us three safety

He took us around and even looked at some villas that were still being built.

"How many villas are there in total here?" I asked while visiting.

"There are more than three hundred villas, fifteen in a row and more than twenty rows," said the on-site personnel who showed us around.

"With more than three hundred villas, this project is too big." I was a little surprised.

A villa community with more than 300 villas. This is obviously a big project. When we first acquired the land, why did we acquire such a large piece of land? This is so huge and tens of billions of investments. In my opinion, the investment is four to five billion.

, a villa community is already very good, and now the amount of investment is indeed enough to reach the threshold of luxury villas.

You must know that the floor price is not calculated based on the number of units at all, but based on the area, floors, pool area, etc., Yi Ge’s preliminary estimate, and the length of the construction period is based on the quantity built.

"It's very big. It's the largest villa community in the nearby area. It's quiet in the middle of the hustle and bustle, and it's a comfortable living area." Xu Kun said.

"What types of apartments are there?" I asked.

"The villas are divided into 280 square meters, 380 square meters and 480 square meters. Among them, the 280 square meters are townhouses, the 380 square meters and 480 square meters are single-family houses, and then there are also

There are 580 square meters, this one only has 20 buildings, and then there are stacked villas. The greening utilization rate here is relatively high, the community area is large, and there are more parking spaces. In terms of environment, it is definitely unmatched by other communities." Xu

Kun explained.

"It's a waste to place this villa community in Hangzhou. If it were in the Magic City area, it would be sold out as soon as it came out. And you don't need any decoration at all. There is no problem selling it for hundreds of thousands per square meter, but you

When we were building this community, why didn’t we think about creating a layout where villas and commercial housing coexist? The high-rise buildings are also very easy to sell,” I said.

"To build a high-rise building on such a large area, the funds required are even more incredible, and the price of high-rise buildings is actually not high in the surrounding area, almost more than 50,000 yuan per square meter, and the project will be larger." Xu Kun said.

"Well, let's go see the model villa." I nodded.

Time passed slowly, and after almost two hours, Xu Kun, Secretary Wei, and I returned our helmets and walked out of the project site.

"Secretary Wei, please go back first. I will return to the company later." Xu Kun said.

After hearing what Xu Kun said, Secretary Wei drove away, leaving Xu Kun and me alone in the parking lot.

"How about Mr. Chen?" Xu Kun looked at me.

"I don't believe that you have invested tens of billions here. How can the cost of these villas be so high? Even if the land is expensive, I think it should be worth three billion, right?" I looked at Xu Kun.

"Ahem!" Xu Kun smiled awkwardly, and then said: "Mr. Chen, you are really discerning. When this land was taken, it was indeed close to three billion. Then we had two plans, one was a luxurious one.

Villa communities, the other is building commercial housing, which are ordinary high-rises, but when calculated overall, in terms of cost--"

"You can't attract investment!" I said.

"Yes, because the past two years have actually been a period of undervaluation of house prices, and it is not easy to make money when building a building." Xu Kun explained.

"How much did you invest?" I continued.

"The low price is 2.5 billion. The investment is now 3.5 billion. When completed, it should be 7 billion." Xu Kun explained again.

"Brother Xu, do you know? As soon as I came in, I felt that the area here, such a large place, did not want to be a villa community. On the contrary, I even thought that this place could be a resort. You see, the greenery is really too high.

Okay, I also saw a large area reserved. I can say that it can be used to build a golf course. Did you have the idea of ​​building a resort in the first place? After all, Hangzhou and even Zhejiang Province, in the tourism industry

In terms of performance, it is second to none in the Jiangnan area." I laughed.

"Mr. Chen, you are really discerning. I can't hide anything from you. We did have this plan in the early stage. To be honest, when we bought the land, our boss was too confident and even impulsive. The original estimated price of this land was

2.2 billion. If the price exceeds this price, we will give up. But when the land was shot, our boss suddenly bought the land for 2.5 billion. At this time, although it was the most popular in the industry,

Get the land

After that, I started to worry because I had already overspent 300 million yuan, and some investment companies that I had intended to invest in actually stopped following up. This made our Tianhe Group a little bit stuck. As you know, Mr. Chen, a project can exceed 50 million yuan.

Billions of billions are basically big projects, and projects of tens of billions are even bigger. Of course, only we and the bank know the exact amount of investment. Mortgage loans, of course, also involve land." Xu Kun said.

"Projects like resorts are too labor-intensive. There are simply too many things that need to be taken care of. You are not in this field. If you really want to do it, it will be difficult to succeed. As for building a building to sell, as far as I know, you

Tianhe Group is not experienced in this aspect, because you used to build shopping malls and commercial buildings, so this project is actually a challenge for you now." I nodded and then said
Chapter completed!