Lei Jun gently picked up the IPHONE, and after lit up the phone screen, more than a dozen icons flashed. As the fingers operated on these icons, the luster in Lei Jun's eyes shone even more.

At this time, the domestic mobile phone market was under the control of several mobile phone manufacturers and operators. Nokia conquered the market at an average annual rate of 40 mobile phones, including Samsung, Motorola, BlackBerry, and countless counterfeit phones that are extremely loud in China, suitable for playing square dance.

But whether it is Nokia or counterfeit mobile phones, their usage and effects are exactly the same as the effect. Multi-level operation menu, nine-grid input keyboard, slow WAP browser, pitifully small color screen, and blurred screen resolution, these factors combine to make it extremely difficult and poorly experienced behavior for mobile phones to access the Internet.

All of this has become an old almanac in front of the brand new IPHONE.

ARM11's processor, 128MB of running memory, a minimum of 8GB of storage space, 3.5-inch ten-point touch, 320×480 pixel TFT full-color screen, metal body, except for the insufficient durable battery, all hardware data and user experience are completely sold out for other mobile phones on the market.

The most unique creativity of IPHONE is not just in hardware, but in software.

"This is called APP (Application) application, which is the abbreviation of application software in the IOS system. You see, just click on the APP and you can immediately enter a new usage scenario, and each scenario should face a function."

Ren Pingsheng sat next to Lei Jun and demonstrated the operation logic of the APP step by step for him.

"If you need to query the map, you just need to click on this app and you can enter the map immediately; if you need to query which store has a discount, just open a certain app..."

Although there are few APPs on the first generation IPHONE and APPSTORE has not been officially launched, from Ren Pingsheng's explanation of the principles of APP, Lei Jun has realized the leading position of IPHONE APP.

Compared with the built-in functions of other traditional mobile phones, the APP is like a highway, directing users to where they want to go, unlike traditional public transportation, which requires first reaching a certain hub site, and then the station allocates vehicles to send users to where they want to go.

These hub sites are the advantages of traditional Internet giant BAT and are also moats where they can maintain their monopoly position.

Once converted to the mobile Internet era, the hub sites of BAT will be vulnerable in front of the highway. The moats they carefully built will also be successfully crossed by later generations.

All of this can be achieved because of the IPHONE launched by Jobs in 2007.

Of course, IPHONE has not yet reached the leading position that future generations have, but those with outstanding vision have seen what kind of changes it can bring to the Internet.

Of course, Ren Pingsheng is that person, and Lei Jun is naturally another person.

So Lei Jun quickly raised targeted questions:

"IPHONE is indeed great, leading more than one era of other mobile phones, but its price is too high and it is produced by foreign companies. It is difficult to popularize such expensive mobile phones in China, and the public does not have enough financial ability to experience it. It is unrealistic to rely on IPHONE alone to promote the process of the mobile Internet era."

Ren Pingsheng had everything in mind, and he walked to Lei Jun and said side by side with him:

"It is not a difficulty, but an opportunity for IPHONE to be popularized to the masses."

Lei Jun turned around and looked at Ren Pingsheng, and said with suspicion:

"Chance?"

Ren Pingsheng smiled slightly and said:

"Think about it, when Jobs launched the first generation of personal computer MAC, he was also known for his leading technology and expensive prices, but who was the winner of the PC market in the end?"

There was a light flashing in Lei Jun's eyes, and Ren Pingsheng continued to say:

"Apple's closed system determines that it can always be the king of the niche market, but at the same time, it also means that Apple has given up the broader and more user-class market to others."

"Among these others, there are Microsoft, HP, Dell, and Lianxiang... Each one is a well-known industry giant. Their achievements are no worse than Apple by deepening their efforts to cultivate the mass market that Apple has abandoned."

Listening to these great names read out one by one from Ren Pingsheng, Lei Jun could no longer suppress his excitement. He grabbed Ren Pingsheng's shoulder and said quickly:

"We don't want to be Jobs, nor do we have to create Apple anymore. As long as we become one of the others, we can have a place in the mobile Internet era in the future."

Ren Pingsheng held Lei Jun's hand in his back, and said with great utmost importance:

"We want to make mobile phones, make mobile phones for the public that Apple ignores, and be the founders and pioneers of the mobile Internet."

"Make a mobile phone, make a mobile phone for the public..."

Lei Jun was muttering something, and he was very excited and he seemed hesitant again, just like a novice in the entrepreneurial world.

"Mobile phones are hardware devices, but what I have learned before is software programming. I have been working in the software industry for so many years, and the friends I have made are all in the software circle. Is it okay to make mobile phones if I don't know anything?"

Ren Pingsheng didn't find it strange at all, because this is a stage that every entrepreneur will go through, just like he is wandering on the edge of purgatory. He may be swallowed by the fire of desire at any time, and may be overwhelmed by the ashes of despair at any time. Only when entrepreneurs survive this stage can they suddenly become enlightened and rise to the top.

Although Lei Jun has become famous for a long time at a young age, he has been working for others for the past sixteen years. This is the first time he has started a business. Therefore, his current emotions and state are no different from all entrepreneurs.

At this time, Ren Pingsheng needs to guide Lei Jun.

"Do you know HTC?"

“HTC?”

Seeing Lei Jun's puzzled expression, Ren Pingsheng immediately changed his statement.

"I'm talking about Dopuda, and HTC is Dopuda's parent company."

This time Lei Jun understood, he nodded and said:

"Dopda has been quite famous in recent years. Although its market share is not as good as that of those big foreign brands, many friends have told me that their hardware design is very good."

Ren Pingsheng nodded and said:

"Dopodat, or HTC, is a mobile phone manufacturer in Taiwan that started with OEM. They were only responsible for the production of products, and the product design and branding belonged to others. This is a very common practice in Taiwan."

"Because the reason why Taiwan was able to rise in the 1970s and became one of the four Asian dragons was mainly because it relied on OEM to undertake the electronic equipment production capacity transferred from Europe and the United States to the outside world."

"This route of not developing its own brands and focusing entirely on OEM manufacturing has limited the development and growth of Taiwanese local enterprises, but has also allowed them to accumulate rich production chains and supply chain operations. It can be said that behind every electronic product of international brands such as Apple and HP, there is a shadow of Taiwan OEM companies."

Lei Jun followed Ren Pingsheng's idea this time, and he interrogated:

"I understand that just like Foxconn, they can undertake Apple production or other manufacturers' orders. As long as we focus on designing mobile phones, other production can be handed over to these OEM companies."

Ren Pingsheng nodded and said:

"That's right, HTC developed in this way. They first manufactured OEM, then bought OEM, and finally started creating their own brands. We already have this successful precedent. As long as we focus on branding and design, people will naturally produce mobile phones for us."

Lei Jun felt as if he had suddenly enlightened, and breathed a sigh of relief, but he quickly asked another question.

"What should I do with the operating system of my mobile phone? Apple cannot open the IOS system to the public."

This is not a difficult problem for Ren Pingsheng, and he quickly gave a solution.

"In November 2007, Google formed an open mobile phone alliance with 84 hardware manufacturers, software developers and telecom operators. They launched an open smartphone operating system with 80% of the functions the same or similar to IOS. This system is called Android."

After hearing Ren Pingsheng's words, Lei Jun looked at Ren Pingsheng with a very complicated look for a long time. Finally, he patted Ren Pingsheng on the shoulder and said with emotion:

"Xiao Ren, you know much more about these things than me. You can do them yourself, so why do you want to find me?"

Of course, Ren Pingsheng had his ideas.

First of all, he knew that Lei Jun was involved in the research and development of Android phones in his previous life, and launched the rice phone and rejuvenated his second spring in his career. With such a successful precedent, Ren Pingsheng was very confident in him;

Secondly, Lei Jun is a person known in the domestic IT circle. His popularity and connections are not comparable to Ren Pingsheng. It is much less difficult for Lei Jun to enter the hardware field than Ren Pingsheng himself to do it alone;

Finally, Ren Pingsheng is confident in Lei Jun's character and personality. He believes that he can launch his ideal mobile phone hardware within the track he expected, so that the mobile Internet era will arrive early.

Based on the above points, Ren Pingsheng believes that there is no more suitable partner than Lei Jun.

Of course, Ren Pingsheng would not tell Lei Jun the real thoughts he had. He just held Lei Jun's hand heavily and said sincerely:

"My current career focus is on Weibo. On social networks, to make Weibo more use by more people, it is inseparable from the popularization of smartphones and the mobile Internet as the basis. In the future mobile Internet era, you are responsible for hardware and I am responsible for APP applications. We use both software and hard work, and we are invincible in the world."

Lei Jun had no doubt at this time. He held Ren Pingsheng's hand heavily and said loudly:

"Well said, I'll leave it to me in the future."

Ren Pingsheng looked at Lei Jun, a person who has always been modest and cautious, and rarely showed a heroic and domineering side, and he couldn't express his happiness in his heart or on his face.

Ren Pingsheng is happy for himself and for Lei Jun.

I am happy for myself because my career map will enter a brand new field, and this time I have a heavyweight partner like Lei Jun.

I was happy for Lei Jun and saw this veteran of the IT industry who was both a teacher and a friend. Finally, I found a suitable field for him to play and could create a legendary epic of his own.

Today, the conversation between Ren Lei and his two people also laid the strategic pattern of the Internet industry in the next ten years.

Beyond the three BAT giants, a brand new Internet giant is about to rise.
Chapter completed!