Both sides continued to talk.

Major wineries are not only bombarding the advertising market, but also snatching them in the dealer field.

So the situation is not very optimistic.

And they have come up with various discount ordering policies, can the dealers not be moved?

The profit is high, and your advertising has created a famous brand effect.

The dealer doesn’t care whether you are good wine or not, he only cares about profits.

Therefore, Daoxiang Winery invited dealers outside South China, and there were very few responses.

Chai Jin fell into deep thought.

I originally thought that after the Shenzhen Branch of Daoxiang Winery opened, the one that was thrown out should be a pair of king bombs.

As a result, in the face of the complex market situation, the king of their hands became a mistress in the square film.

How to fight back?

Seeing that Chai Jin was silent, Zhang Aiming asked, "Chai Jin, what are you good ways?"

Zheng Jinguo said impatiently: "Mr. Chai, I think it's better to invest in advertising first. The cost of the winery is too high, so it needs to be reduced."

"I think..."

"You mean, we also use raw wine to mix water?" Chai Jin asked with his head raised.

Zheng Jinguo was a little worried and said anxiously: "Isn't there any other way?"

"The winemaking method of Daoxiang Winery is too old, and the rice you insist on using, how much is this cost."

"Even if it's an advertising war, you have to take down the cost first."

"Listen to me, when I was in Qinchi Wine Industry..."

"You have stayed at the Moutai Distillery before?" Chai Jin didn't listen and looked up and interrupted.

Zheng Jinguo paused: "The first thing he started was at Maotai Distillery."

Chai Jin continued: "Then, tell me how much is Moutai's annual advertising fee? How much does it account for in their sales?"

Zheng Jinguo was stunned and didn't know how to answer, because Moutai never advertises!

Chai Jin looked at the conservative He Qing again: "It is wrong to stick to the rules."

"In our base camp, Yuanli County, our status will not be shaken by foreign wine."

"In the south, we can still use Mr. Feng's channels to survive, but this is not our dream. You must keep up with the market."

After all, He Qing is from the Yuanli County Winery.

Chai Jin had strong conviction in front of them and nodded: "Mr. Chai said."

He accepted Chai Jin's words humbly.

But that's not the case with Zheng Jinguo over there.

He helped Ji Changkong build the unknown Qinchi winery into a household brand.

I feel arrogant and very dissatisfied.

I think this boss doesn't see anyone on weekdays and should be an outsider.

But it didn't show up.

Chai Jin swept around again and said, "I have been thinking about this problem in the past two days before coming."

"Don't you think there is a very interesting phenomenon in the domestic liquor market now?"

"There is a difficult task for brands in the ordinary consumer market to fight. The profit of a bottle of wine has even reached the gross votes or even the number of votes."

"But this will have an impact on the sales of high-end wines such as Moutai, which have few advertisements?"

"You guys are doing it all over the place, can you figure it out?"

Everyone present was stunned for a moment when asked.

Most of them are discussing how to market, but back to the essence, they do ignore the most important positioning issue.

Isn’t this nonsense when I don’t understand the positioning and discuss the marketing plan?

Zheng Jinguo spoke on the side: "Mr. Chai, has the price of our Xiao Li Baijiu been clearly positioned?"

Chai Jin smiled: "Why, Mr. Zheng thinks we are at low-end wine?"

Zheng Jinguo quickly replied: "No, no, no, I don't mean that, Mr. Chai, I mean..."

"Xiao Li Baijiu is a low-end wine, there is nothing to say about it." Chai Jin walked back again.

This made Zheng Jinguo feel a little worried.

It feels like I'm being fooled by this young boss who doesn't know how to drink.

No more talk.

After getting up and walking for a few steps, Chai Jin looked back at Zhang Aiming: "Uncle Zhang, I remember it was an improved product when Mr. Feng took the wine to the Brussels wine competition last year."

Zhang Aiming said: "Yes, the improved ones are mainly taste. In order to adapt to the taste of foreigners, we have also innovatively added some fruity aromas."

Chai Jin was silent again and continued, "How much money does Xiao Li Baijiu have in the account now?"

Zhang Aiming was puzzled: "There are about 20 million, why..."

"In addition to liquidity, go and invite a celebrity to endorse and then blow up the advertisement."

"What." Conservative He Qing was stunned: "Mr. Chai, why are we..."

"Okay, listen to me."

Chai Jin walked into the middle.

He roughly told his thoughts.

The roughly meaning is this: a gold bottle from a Daoxiang winery.

We will focus on last year's Brussels Wine Competition Gold Award as the core to do marketing articles.

As for positioning, Chai Jin will impact the high-end market!

Retail pricing is four digits!

When talking about the price, Zheng Jinguo couldn't help but scream: "It's crazy, this is a delusion!"

"Moutai has so many years of history, which makes consumers recognize high-end value, but how can you sell a new brand of Daoxiang Brewery at such a high price?"

"You also need to invite celebrities to advertise!"

Chai Jin looked at him and frowned: "Who told you that Daoxiang Winery is a new brand?"

"Daoxiang Winery began to build the factory in the 1960s and has a history of more than 20 years."

"Wine recipes have a history of hundreds of years. Among the current domestic liquor brands, who can compare with our Daoxiang winery in terms of genes?"

After all, it was the boss who refuted it. Seeing Chai Jin's refutation status, Zheng Jinguo swallowed all his opinions into his stomach.

He took a deep breath and did not speak again.

On the other hand, He Qing and his group of people firmly supported him.

They were people who grew up with Daoxiang Winery. Although Chai Jin was young, he existed like a god in their hearts.

A village winery that was on the verge of bankruptcy was integrated into a company with annual sales of over 100 million yuan in less than a year.

That kind of convincing feeling is something that Zheng Jinguo and the others cannot understand.

It is obvious that the group of people represented by Zheng Jinguo had no chance to speak at this closed-door meeting.

The meeting finally determined the direction and impacted the high-end wine market.

And spending advertising in the high-end wine market that does not advertise is a different approach.

…

After the meeting, Chai Jin and Zhang Aiming went to the cafeteria for dinner together.

Zheng Jinguo went to the restaurant outside with an unhappy look on his face.

Also traveling with him was a subordinate brought from Qinchi Wine Industry.

He was a senior airborne soldier. After breaking with Qin Chi Ji Changkong, he chose to come to Shenzhen Stock Exchange, which was also affected by the tide of going into the sea.

In his eyes, Daoxiang Winery is actually a farmer enterprise.

Being conservative in doing things and slow product updates, what you can't stand most is their production capacity.

In the fast-paced market, they are still insisting on such an old-fashioned method of brewing.

Without Moutai's life, he dreams of becoming a Moutai-like company all day long.

A group of peasants are idealistic, too naive.
Chapter completed!