Chapter 381: The Fall of Ji Changkong
After that, Chai Jin kept thinking about things in Yuanli County in the room without anyone disturbing him.
October 1st.
Symphony mobile phone is officially on sale.
Chen Ni is a person with great marketing talent. She has carefully studied the marketing case of Daoxiang Winery.
I also touched the essence.
A few days ago, Daoxiang Winery had already recovered all the money. It seems that the launch day had nothing to do with the factory. It was just a carnival for the dealers.
But she still put in a lot of effort.
Tens of millions more were raised from Xiancai Finance and sent to major TV stations, so that the TV stations reported on the crazy sales of mobile phones at major distribution points.
The density of advertising bombardment has even frightened major electrical appliance brands that are engaging in price wars.
Everyone knows that the annual advertising intensity of the three major electrical products, color TVs, refrigerators and air conditioners, is definitely at the top of the list in all major industries.
But now the Symphony mobile phone has refreshed the world's understanding.
Sales data from various places were reported by newspapers one after another.
However, a very interesting phenomenon occurred.
Currently, only Kyoto and Guangzhou can truly achieve full coverage of digital signals.
Many places are even just planning, but they still can't resist their enthusiasm for Symphony 1.
This is the characteristic of this era. Once something independently produced by China appears and sells well, it will definitely be touted.
So in the next few days, after being praised by many official newspapers, the Symphony Phone was inexplicably dubbed the "model of domestic products".
For this matter, Chen Ni specially held an internal meeting.
I only have one idea, don’t be distracted and continue to make your own products seriously.
Chai Jin is indeed at the winery these days.
There is still no news from Liu Qingwen, and the financial office of Yuanli County Winery is still blocked.
Things seem to be much more serious than anyone imagined.
However, on this day, someone came to see Chai Jin.
Ji Changkong.
We originally agreed to meet, but Chai went into the port city and missed it.
Later, they made an appointment to come in a few days, but Ji Changkong didn't come for some unknown reason. Chai Jin was busy with Zhoucheng Automobile, so he didn't pay attention.
In the past, Ji Changkong was definitely high-spirited and giving guidance in the media.
But people who are familiar with him know that in recent months, Ji Changkong has become very low-key and has not even appeared in the media.
This was the first time the two met.
Ji Changkong seemed to be preoccupied, and the two sat in Chai Jin's office after shaking hands.
First, we talked about some technical issues in the winery, which were not painful.
After more than ten minutes, Ji Changkong brought up the important topic.
Moreover, his words were a bit unflattering, so he just said: "Qinchi Winery finally failed and is at the end of its rope."
Seeing his depressed expression, Chai Jin asked a little strangely: "Qinchi Winery has always been the leader in the industry, and it is also an example for us, Daoxiang Winery, to learn from. Why do we say it is the end of the road?"
Ji Changkong has a sense of the end of the old hero.
Facing Chai Jin's words, he smiled bitterly and said, "Boss Chai, you're welcome."
"I have to say, I really didn't take you seriously in the past and thought how much trouble a private enterprise could make, but in fact I still underestimated you."
''After the last visit to your winery, I know that our Qinchi Wine is definitely no match for you.''
"Not only us, but also our old rivals such as Xifeng Wine, Confucius Family Banquet, etc., will also be stepped on by you."
Chai Jin was very modest: "You can't say that, I think..."
"Okay, Boss Chai, actually I came here today with a request. I want to ask you, are you interested in Qinchi Winery?" Ji Changkong interrupted.
Obviously, Chai Jin did not expect Ji Changkong to say this.
So I asked.
You probably know what's going on.
Qin Chijiu had been able to cope with the encirclement and suppression by old opponents such as Xifeng in the past, and he was doing well.
But now the market is changing too fast, and Daoxiang Winery has emerged overnight, which puts a lot of pressure on him.
In addition, the last battle with Daoxiang Winery failed, resulting in the winery losing tens of millions.
This was already an astonishing figure in 1993. Qinchi was a state-owned winery. Finally, the people above began to become restless.
If such a big loss occurs, one person needs to stand up and take responsibility.
The state-owned factory is so complicated. As the director of the factory, Ji Changkong cannot escape.
Suddenly, Chai Jin looked at him and felt silent for a while.
If there were no Daoxiang Winery, Qinchi Wine would still have at least a few years to achieve its glory.
He even once won the pinnacle of the Spring Festival Gala.
But Chai Jin's rebirth changed the fate of Qinchi Winery and even rewrote the trajectory of the entire liquor industry.
He opened his mouth and said: "Isn't Qinchi Winery a state-owned enterprise? Why, are you ready to reform and restructure now?"
Ji Changkong smiled bitterly and said: "With such a huge loss, we can't get out of the predicament without the introduction of private capital."
"The bosses are pushing forward with this matter now. Xifeng Winery has seen the right opportunity and wants to take over the winery, so I think you are more interested."
These words alerted Chai Jin.
The current momentum of Daoxiang Winery is very strong, but it does not mean that there are no crises.
Death always begins with numbness.
If Xifeng is allowed to integrate Qinchijiu, then they will form an east-west trend in the north.
Moreover, Xifeng Liquor has a great origin. It was once established under the concern of a certain former leader in Kyoto who has passed away.
Chai Jin had to be vigilant.
After half a day, he said: "Is the restructuring plan confirmed?"
Ji Changkong shook his head: "It has not been determined yet. We are discussing it. I am also currently under investigation."
"How much money does it cost to take over Qinchi?" Chai Jin didn't talk nonsense and got straight to the point.
Ji Changkong raised his head in confusion: "Boss Chai, are you really interested?"
"Of course, I am not only interested in Qinchi Winery, but also in you, Director Ji. If I take over the winery and continue to hire you as the director of the winery, will you be willing to stay?"
Ji Changkong was stunned for a moment: "Boss Chai, are you interested in a defeated general?"
Chai Jin smiled and handed him a cigarette: "Market competition is cruel. Daoxiang Liquor's methods and quality are impeccable. No matter who encounters it, they will lose."
"Director Ji, I know exactly where you lost, but with your advertising and marketing methods, Mr. Chai still admires you from the bottom of his heart."
"Even if I take over your Qinchi Winery, I still need someone to be the leader in the end, right? Are you interested?"
"Yes, of course I do! I'm still holding a bit of anger in my heart. If your Daoxiang Winery hadn't suddenly appeared, I would have done Xifeng Wine!"
Chapter completed!