Why has Mercedes-Benz and BMW always been ahead of luxury car brands around the world?

A large part of the reason plays a great role in appearance.

Of course, there is also a driving experience and so on.

Until the end, a deeply rooted brand value was formed in the hearts of the public, which led to people's recognition that this is a luxury brand.

After meeting their budget, these two brands will definitely be considered the first time.

But now, in the future, cars alone are already ahead of them by one car.

This suddenly made the heads of the two brands in the China region feel a sense of powerlessness.

The market reaction is enough to see.

Li Shuying came later and stood under the stage, very happy for them.

Just like the future cars spared no effort to help them until they were happy to see their cars sold.

These two brands will continue to run the living space of other brands in China in the near future.

Later, Peng Xue began to talk about the materials, various parameters, etc. of these two cars in detail.

Everyone below listened very carefully.

More than half an hour later, a very strange phenomenon appeared in front of these two cars.

Even Mercedes-Benz and BMW have never encountered any situation.

That is to queue up, wait to enter the car and feel the interior of the car, etc.!

Also, Chai Jin and the others thought it very carefully to allow consumers to experience it better.

They also brought four or five prototype cars to others for test drives off the field.

Similarly, the test drive venues have already lined up in a long queue.

Li Shuying found Chai Jin and said happily: "Mr. Chai, congratulations."

"Just I just saw Mosef and Romon. These two people have always looked down on our domestic brands in the domestic automobile market."

"Only this time, I saw their faces turn into pig's liver. Don't mention how happy they feel!"

Chai Jin was very calm: "What was expected."

Then, they started chatting aside.

Chai Jin gave Li Shuying a suggestion, that is, capacity upgrade.

Although your cars are still selling very hotly now, many domestic brands will definitely start to enter your low-end market.

There is a very bad phenomenon among domestic brands, that is, they especially like to fight price wars.

Once these brands also enter it, Jili Auto will definitely have a hard time.

Even if your car can be sold to heaven, it will not make any profit.

If a product has no profit, it will definitely fail in the end.

Therefore, only after the original accumulation, you must upgrade as soon as possible and attack to a higher market.

The advice he gave was to quickly transform into the mid-range market.

When Li Shuying heard this, she suddenly became silent and said, "The mid-range market has always been firmly controlled by Volkswagen, and we have some difficulties."

At present, Volkswagen's status in China is definitely unique.

Before Mercedes-Benz and BMW entered China, Santana sedan was a representative of high-end cars in China.

Now Mercedes-Benz and BMW are coming in, but their cars are still very strong.

There are many other mid-range imported brands in China, but in fact, one Volkswagen can compare with them.

There is no competitive pressure in the low-end market at present, so the rise of Jili Automobile has been achieved.

The only high-end market is Mercedes-Benz and BMW.

But the mid-range market has actually been saturated, and all foreign brands are staring at this area.

It may be very difficult to get in at this time.

Li Shuying expressed his concerns, but Chai Jin calmly pointed to the Future Car on the stage.

He spoke, "Mr. Li. What do you think the reason why our future cars can cause such a sensation today?"

Li's calligraphy was unclear, so he looked at Chai Jin.

Chai Jin smiled meaningfully and said, "Is our engine more superior than Mercedes-Benz and BMW?"

Li Shuwen shook his head.

It doesn't seem to be the case. Luofu Automobile's engine technology is indeed very good and has strong power.

But the engine of Mercedes-Benz and BMW cannot be worse than that of Rofo.

Chai Jin continued: "Is that because we advertised loud enough?"

Li Shuying still shook her head.

Because no matter how powerful your advertisements are, it is impossible to replace the luxury car brand image of Mercedes-Benz and BMW in the minds of ordinary consumers.

Chai Jin smiled and shook his head: "It depends on the appearance and interior!"

"It's like going on a blind date alone, you should first have a good image and look."

"Only after you meet the external conditions and get into other people's eyes, others will further understand your inner self. Do you think so?"

Li Shung seemed to have had some sudden enlightenment.

But I was still in a fog and couldn't understand.

Seeing that he still didn't understand, Chai Jin said directly: "No matter who it is, he will have a vanity."

"If he only spent half of his money to buy a car that looked like a luxury car brand, he would definitely be very happy."

"The next step is, don't give up on the low-end market, and continue to have it."

"Then upgrade more from the appearance and interior. If your interior can reach the Mercedes-Benz and BMW level, and your selling price is only the Santana price, I will definitely sell it!"

Li Shuying immediately reacted.

Of course, Chai Jin also suggested to him that it is still the same rule that our engine will also upgrade you.

Chai Jin proposed this.

First, their contract with Jili Auto will expire soon.

At that time, the engines of Jiangnan Engine Factory will definitely be sold to the whole country.

After all, engine factories also need to make profits, and it is impossible to make an accessory dealer.

Without profit, they cannot further research and development.

Second, that is the market situation. Many manufacturers have now found Jiangnan Engine Factory.

They were asked to provide the engine of the Rapid Car.

The market is impatient. Once you have been stolen for too long, these manufacturers will definitely find ways to buy foreign engines.

Once that time, Jiangnan Automobile will probably have no customers in the country.

Third, that is, Jili Auto does need to further transform. If you keep focusing on the low-end market, you will definitely kill yourself.

Chai Jin's words are the truth. In the future, appearance will become the only standard in the automotive industry.

The car is beautiful, as long as the three major technologies are acceptable.

Of course, Chai Jin would not cheat Li Shuhuan.

Just as Li Shuying was silent, Zheng Hejin walked over from the side.

He said with a smile: "I have heard that Li Shuxing, who is a big car, and Chai Jin, from our Shenzhen Stock Exchange, are wearing pairs of pants."

"So that's true, hello Mr. Li."
Chapter completed!