This is the first time Lin Yuhang heard Song Yuanchao say this thoroughly. Although he had already had this feeling before, he did not point out the essence of health care products as sharply as Song Yuanchao.

"Your words sound a bit fantasy at first, but when you think about it carefully, it makes sense." Lin Yuhang thought for a while and asked, "If you say this, then it is not important to the product itself?"

"Haha, the ability of the product is not unimportant. How can we ignore it as a carrier of the product? But we must consider the particularity of the health care product to look at this product."

Song Yuanchao smiled and explained: "Ginseng Royal Jelly, how deep do you think the technical core of this product can be? To put it bluntly, it is nothing more than the formula formed by adding other things to the two main raw materials of ginseng and royal jelly.

The technical content is very deep and even reaching the point where it cannot be replicated, so there will be no similar products on the market."

"And how is this product advertised during advertising and sales? What is the effect of publicity? Second brother, you are also a half professional now. I think you should know that the supply and marketing of products is nothing more than the main ingredients.

That's it. So from this point of view, this is the concept of health care products, and the key lies in the effectiveness of publicity."

"To put it bluntly, I now ask someone to use syrup and other mild Chinese medicine to make a new formula, and then write some interesting supply and marketing. For example, for the elderly, write about delaying aging, increasing immunity, etc.

.For children, it is written to promote development, enhance physical fitness, improve memory, etc. The same is true for different groups of adults, and make a meal based on each different group to attract them to buy products.

Will it be popular?"

"This... isn't this a lie?" Lin Yuhang was stunned when he heard it. He couldn't even believe his ears. Why did Song Yuanchao suddenly say this?

If it weren't for the sudden reminder of the "vaccine" that Song Yuanchao gave in advance just now, Lin Yuhang might have turned against Song Yuanchao.

"Scam people? Who are you cheating?" Song Yuanchao spread his hands and asked, "The products are real, and there are certain Chinese medicines inside. Can you guarantee that these Chinese medicines do not have the effects of what I mentioned? Even if not, they are targeted at the product.

Isn’t it a concept to add a potion with such an effect? ​​What a scam?”

Seeing Lin Yuhang's stunned look, Song Yuanchao laughed and patted his shoulder and said, "Second brother, do you understand now? The key to the health care product market is concepts. Concepts are the foundation of the product, not

The product itself.”

"This industry is an emerging industry. Anything that may happen next is possible. This is wherever it goes! The road ahead is still long."

"How can this happen? Our products are real. Although they are a little exaggerated in publicity, they won't do this!"

"You don't know, but you promise others won't know either?" Song Yuanchao asked back, Lin Yuhang was stunned and speechless.

Song Yuanchao said to Lin Yuhang: "Your company is the first to enter this industry, and it can be said to be the benchmark of this industry at present. Let me give you a suggestion. I suggest you apply to your superiors through Yanjing to ask for health care products.

Markets and products establish an industry official standard, and use this standard to constrain and limit companies in this type of market in the future."

Lin Yuhang was stunned again when he heard this. He was obviously asking Song Yuanchao to ask about business, but why did Song Yuanchao suddenly mention the issue of establishing official standards for the health care product industry? This is too far away.

But when he looked at Song Yuanchao's smile, he carefully pondered what Song Yuanchao said just now, and after a moment, Lin Yuhang slapped his head and finally understood.

"I said to aid Korea. Your circle is surrounded by you. I want me to remove the firewood from the bottom of the pot!"

"Hahaha, what is this? It can only be said to be prepared for the future." Song Yuanchao corrected Lin Yuhang's statement and said: "We will not talk about other things first. Just from the perspective of the product's quality, efficacy and consumer, such standards

If it is established, will it be good or bad for the entire health care product market? Is it because my second brother has no confidence in the products you produce? Or is it that Mongolian doctors are planning to use the formula that cannot kill people and cannot cure people?”

Lin Yuhang thought about it and nodded: "You are right. This is a good thing. Although doing this seems to be a bit unscrupulous, it is beneficial to the entire industry in the overall situation. But it is not so easy to do it.

, Let me think about it first and think about how to do it better.”

Song Yuanchao just made a suggestion. He couldn't control what to do, and Lin Yuhang had to deal with it himself. But if this was done, then the benefits would be far greater than the disadvantages for Lin Yuhang and his company, and once the standards were established,

So to a certain extent, Lin Yuhang's position in the health care product industry will play an important role in the future.

"You said two points just now, and there is still one more?"

Song Yuanchao smiled and said, "What I just talked about is the product, and another point is the market."

"Market? Are you referring to sales?" Lin Yuhang asked.

Song Yuanchao nodded: "It can be said to be a sales, but it is not an absolute sales."

Seeing that Lin Yuhang was a little confused, Song Yuanchao briefly explained to him what the market is and what the sales is, and used his own St. Company as an example to tell Lin Yuhang about the information collection, feedback, analysis and

Sales strategy, planning, execution and other aspects.

Song Yuanchao told Lin Yuhang that his company's sales are currently relying on the old supply and marketing model of the past. Although such a model is quite convenient, there are great problems in controlling the entire market and promoting sales.

The market for sales of health products is very important, especially the development of local markets, especially the top priority.

Currently, Lin Yuhang's sales model is that wholesalers and distributors from various places go to the company's supply and marketing department to purchase goods, and then bring the products to the market through their channels and are listed in various places.

This model is still feasible in a year, but with the continuous changes in the market, such a sales model has shown to be much behind.

Song Yuanchao suggested that Lin Yuhang divide sales according to the region, and then restructure the supply and marketing department to set up a sales department, and then the sales department will carry out its own sales channels and the agency sales channel to sell products.

Regardless of which channel it is, it can be divided into provincial and municipal sales channels (general agents, agents), and a certain price discount will be given according to the increase in sales volume, thereby benefiting channel merchants and middlemen. This is much more than directly concessioning to terminal customers.

More advantage.

Moreover, this approach can also avoid the emergence of some local protectionist problems. For example, the provincial general agent and municipal general agent, including subordinate agents, can select some competent companies (individuals) to serve in the local area, although the previous one cannot be completely eliminated.

The problems mentioned can solve most of the problems in at least many cases...

Lin Yuhang was a little dissatisfied at first, but as Song Yuanchao's detailed description, his eyes gradually lit up. Afterwards, he directly asked for some specific details about these operations, Song Yuanchao gave him some explanations, but

Some things Song Yuanchao can understand, but it is not so easy for Lin Yuhang to understand them all at once.

Song Yuanchao told Lin Yuhang that there is no need to hurry. After Luo Yang's wedding, Lin Yuhang can go to the headquarters of the STE Company with Song Yuanchao. He took Lin Yuhang to the sales company for a walk and felt it on the spot. This would make you more intuitively understand.

To some specific situations.

Android and Apple are available.】

Although the products and sales methods of Site are different from the health care products market, there are many aspects that can be learned from each other. After hearing what Song Yuanchao said, Lin Yuhang was even happier and nodded repeatedly to agree. He even wanted to wait.

After the Luoyang wedding tomorrow, he rushed to Jinling overnight and then stayed at the Site Company for a few days.

The two almost forgot the time they chatted in the study, but Lin Yan came over and knocked on the door to remind them to have dinner immediately, so they asked them to have breakfast, and they would have breakfast today, and they would like to help with the wedding of Luo Yang and Li Xiaoyun tomorrow.

They ended the conversation with a smile. Song Yuanchao and Lin Yuhang put this aside this time and waited for Luo Yang and Li Xiaoyun's wedding to be over.

That night, Song Yuanchao rested early, and the next morning, Song Yuanchao got up very early.

Today is a good day for Luo Yang and Li Xiaoyun. As Li Xiaoyun, who is the woman's person, Song Yuanchao rushed to the Li family with Lin Yan early in the morning to help.

When Lin Yan went upstairs to see Li Xiaoyun, the girl was dressed up and put on a light makeup. Ying Caixia, who was beside her, asked with a smile how she was wearing makeup. As for Qin Zhengguo and Li Daqi, they were sucking downstairs.

Yan, Song Yuanchao naturally joined their team after arriving. The three men were chatting while smoking, while waiting for time to arrive little by little.

"Stop smoking, come and eat water to hatch eggs." While chatting happily, Uncle Li and Aunt Dong brought three bowls of hatch eggs over and called Song Yuan to come to eat.

"I said to Aunt Dong, your family hasn't come yet, so let's eat this first?" Song Yuanchao smiled and joked at the thing.

"You kid, can't you block your mouth when you eat? Eat yours, there will naturally be hiss when Luo Yang comes." Aunt Dong smiled and cursed, and personally put a bowl of water-hatching eggs in Song Yuanchao's hands.

Seeing Song Yuanchao eating water and hatching eggs, Aunt Dong felt extremely emotional.

Back then, Aunt Dong was thinking about matching Li Xiaoyun and Song Yuanchao, but unfortunately, Song Yuanchao had Lin Yan long ago, which was a pity.

But it's not bad now. Li Xiaoyun, the stubborn girl, is finally getting married. Luo Yang is a good young man. She is very satisfied with this marriage. Looking at Song Yuanchao in front of her, she will be picked up by Luo Yang upstairs soon.

Aunt Dong felt a lot of emotion when she left her daughter.

Time flies so fast. Li Xiaoyun is still a little girl jumping in front of her as if she is in front of her. She is about to get married in a blink of an eye. In addition to feeling emotion, Aunt Dong glanced at Li Daqi, who was joking with Song Yuanchao, and couldn't help feeling relieved.

A sigh, a trace of sorrow flashed in his eyebrows. The sister was married, not to mention that Song Yuanchao and Qin Zhengguo were not young anymore, but his son was still single, and he was not in a hurry at all. It was really a big deal.

I feel worried!
Chapter completed!