Animation adaptation is part of Chen Shi's development of peripheral products.

It can be said that peripheral products refer to products developed based on the characters, scenes, props, logos, etc. in the film, including toys, clothing, accessories, audio-visual, books, daily necessities, etc.

It can also refer to products developed based on peripheral products.

For example, although it has not been filmed, Chen Shi has tens of millions of readers, two million loyal fans, and has increased dramatically at a rate of 400,000 or 500,000 per month.

It can be said that a considerable number of fans are eager for Doupo’s peripheral products, and the excavation of peripheral products will in turn give birth to new Doupo readers or fans.

In foreign countries, many film derivatives can create huge commercial value and even feed back to the film industry.

With its strong economic conditions and rich film experience, Holau has formed a complete film production and promotion system. In addition to traditional box office revenue, work game authorization, music copyright digitization, physical derivatives, artist brokerage, etc. have all achieved the maximization of the value of the film.

Among them, film peripheral derivatives that can account for two-thirds of some film revenue are also increasingly valued by domestic film practitioners.

In my previous life, the reason why derivatives in China were not profitable was because intellectual property protection was not good enough.

At the same time, in addition to the domestic derivatives market still not being rich, movie fans also lack a reliable channel to easily purchase genuine derivatives.

But in this world, intellectual property rights are also valued and protected better and better.

For some best-selling writers, the revenue of derivatives of a film (referring to peripheral products, excluding copyright income of film, television, games, comics, etc.) accounts for one-third of the total revenue, or even more.

This does not only refer to its super gold-mining ability in the box office of the movie, but more importantly, its global fans often make other film creators look at it.

Of course, peripheral products are more difficult to develop than film and television products. The main reason is that there is no text that is not as intuitive as the items expressed by film and television. Just relying on description, fans do not know the quality of things, but can only rely on imagination.

Another reason is that fans have not accumulated enough, so it is difficult to form qualitative changes.

The Doupo physical book and the new hardcover physical book all have pictures of the main characters, such as the protagonist Xiao Yan, the heroine Xiao Xuner, Yao Chen, Nalan Yanran, Queen Medusa, Yun Yun, Xiao Yixian and other characters in the books.

There are also Xiao Yan's weapons, all with pictures.

Many fans are eager to sell physical models. In fact, some fans spend money to make some models themselves. As long as they make them not for sale and do not use them for profit, it is not considered infringement.

The appearance of pictures has become a way of brewing the promotion of peripheral products.

To this end, Cultural Media Company has set up a peripheral product department specifically for this project.

Chen Shi asked to entrust production role models for sale to make profits.

There are many peripheral products that can be found in T-shirts, shoes, luggage, handkerchiefs, cups, figure models, accessories, commemorative towels, toys, figure models, books, posters, props, pocket watches, watches, wine pots, cigarette boxes, pendants, weapons, etc. There are dozens of popular ones in detail.

In addition, advertising can also be implanted. For example, beverages can be printed with the heroine Xiao Xun'er, and these can be sold for money.

There have been many companies who come to consult and authorize before, but the quotation is too low, only tens of thousands, and at most hundreds of thousands.

Therefore, Chen Shi wanted to operate the peripheral products himself to prove to those intentional merchants how popular Doupo's peripheral products are.

After selling the fire, the value of Doupo's peripheral products will be greatly increased, and Chen Shi will authorize it again, such as how much does it cost to charge for five years of authorization?

I don’t know how many peripheral products are, how many advertising implants are, and the Guangshen Stone Group cannot be developed.

In fact, Chen Shi urgently needed money and still owed the land money for the government service, which was billions, and the company did not have so much energy to develop these surrounding areas.

Besides, it will only be authorized for a few years. After a few years, your loyal fans may reach a terrifying number and can be developed again.

Furthermore, developing dozens of peripheral products at the same time will cause transitional development in a short period of time, and it will also be sold for tens of millions of yuan, which does not mean that dozens of things can be sold for tens of millions of yuan.

Of course, cheating is certain.

Even if you don't cheat, it's very popular.

Chen Shi chose a character model to operate the set, which made him feel that it was easier to develop and the market was very popular.

In addition, the role model is finalized, and it is easy to operate the role advertising implantation.

Character models, materials such as resins, plastics, solid wood, and even different metals such as stainless steel, nickel and titanium alloys, or precious metal making that subverts imagination.

The cost is as small as a few yuan, as many as dozens, hundreds or even more than ten thousand yuan.

Chen Shi currently has two million loyal fans, but not all the character models purchased by two million loyal fans.

What Golden Finger determines is that the writer's works, such as physical books, are 100% subscribed by loyal fans. Due to the low price of physical books, some loyal fans have not purchased them due to the purchasing power caused by economic conditions. After all, it has exceeded the reasonable range.

If it exceeds the reasonable range, the golden finger cannot interfere. Wenxinxuetang

It’s okay for a model worth dozens of yuan, but for hundreds or thousands of yuan, it is estimated that only one-quarter of the fans who have the ability to buy expensive models.

Other fans used Goldfinger popularity interference to strengthen their purchases, but the effect was not as keen as loyal fans and bought them crazily.

If you authorize the sale, the effect will be even worse.

Goldfinger tip: [Host, non-host store sales, own company operation, authorized to sell products for other companies, and one-tenth of the affected die-hard fans.]

Chen Shi was still a little puzzled: "In other words, if it is operated by our company and sold in its own store, if there are 10 million loyal fans, according to the purchasing power of loyal fans, there may be two or three million loyal fans to purchase peripheral products, but authorized to others, there may be only 300,000 to purchase?"

Goldfinger tip:【Yes】

Chen Shi received a prompt from the golden finger and thought about it, and felt that this limitation was reasonable.

Since he had made a decision, Chen Shi called Yang Hanwen to be responsible for the operation and directly commissioned the production of two million character models and selected several materials.

When he heard the boss’ message, Yang Hanwen was still a little shocked at the beginning. The first time the boss placed such a large order, he thought there was an extra zero, so he went to find the boss.

Anyway, if you place an order of such a large amount, the final signature must be approved by the boss.

Before consulting the boss, you still have to do your job and ask someone to consult about the production costs of various materials and different model sizes.

"Boss, the first batch of people really needs to produce two million. After calculating the cost, the cost will be at least 60 million, or even more than 100 million. Will it be a bit risky to try the waters for the first time?"

Yang Hanwen knew that 100 million was not a big deal for the company, but this was the peripheral product, and the company's first trial.

Chen Shi said with certainty: "Well, I originally planned to produce 10 million. The first time I produced 2 million is not a lot. There are many characters, and there are more than a dozen sets of them. Some fans will buy a few at once, or even have several sets.

Don't worry, if we weren't worried about the limited production capacity of the entrusted factory and we wouldn't be able to extract more personnel to accept it, I would have wanted to produce 10 million at once."

"Okay, then I'll make arrangements."

After Yang Hanwen left, he immediately arranged for the model to be tested.

Some models need to be molded, so production is more troublesome and time-consuming. For example, metals can only be molded and cast, and cannot be carved. It has such high hardness and cannot be carved.

But there are some materials that can be printed in three-dimensional form. Some can be carved manually.

As long as you spend money, you will quickly get a batch of samples.

After the sample model was made, personnel were sent to inspect it and some were taken back for Yang Hanwen to review it. Since the last incident, Yang Hanwen has better known the boss's temperament, and the boss emphasized the requirements, quality first.

After all, the brand logo belongs to Shenshi Company. What is not good at quality is the company's reputation and the boss's face is also lost.

The quality of the model is OK, and Yang Hanwen gave it to the boss for review.

After Chen Shi saw the real thing, he asked the staff to get some photos and put them on his own micro-pronged approach to promote it. At the same time, he asked Yang Hanwen to entrust the processing plant to produce it.

The sale time has been set: pre-sale in early April and will be officially released on April 10th.

Chen Shi currently has 50 million fans, and his number of fans can rank among the top 20 stars in the country.

Currently, Chen Shi’s Weibo account is specially assisted by the Propaganda Department of the Cultural Media Company. Yu Ran sometimes helps with the management. Chen Shi really has no time, so he can take a look occasionally.

A few days later, Yang Hanwen reported that the first batch of two million role models was planned to produce a total order value of 100 million and 20 factories, with a total production of 100,000, with a cycle of one month.

As soon as Chen Shiweibo was released, he was frantically discussed by fans, especially popular among young people.

In terms of micro-prong, there are role models of various materials and sizes, marked with prices. The ones with low prices plan to retail for 50 yuan, while the ones with high prices reach 3,000 yuan.

Some precious metal models need to be specially ordered, and the price is not 3,000 yuan, which is as high as tens of thousands or hundreds of thousands. For example, the gold character weighing 500 grams is sold for 300,000 yuan, while the cost is only more than 200,000 yuan.

The official website of Shenshi Company publishes pictures and prices of these character models, as well as the options of "want to buy" and "reservation", just like the survey of Taobao movies.

An IP netizen clicked "want to buy", and the official website shows how many people clicked.

If you want to make a reservation, you also need to register your personal information, link to Taobao, and bank card.

The company's official website sales were started by the group after the New Year, similar to the official website of Taobao, but there are not so many products for sale, and only the products of Shenshi Group are sold, and information about Shenshi Group is disclosed.

Popularity comes from Chen Shi’s Weibo and online store links.

The Doupo character model was just launched for a few days, and sales shocked the whole country.
Chapter completed!