Seeing that Larry Page's heart had been shaken, Lu Yiming struck again while the iron was hot and said: "Mr. Page, you know, I am not the richest person in Xia country, let alone this building under your feet. The city is controlled by a group of old money. They have strong financial resources and overwhelming power. They control the economic lifeline of the entire city. With every move and every move they make, they can influence the livelihood of hundreds of thousands of people. They are the real uncrowned kings. "

"But in my opinion, they are already old, and their thoughts and vision are stuck in the old times. But we are different. We are young and we have dreams, so the future belongs to us, and these old antiques are destined to be us. Trampled under their feet. Google does not need the dying old money. Only I will stand firmly and choose your side."

Lu Yiming's various "fantasies about the future" and criticism of "old things" all spoke to Larry Page's heart.

Larry Page stretched out his hand and said with emotion: "Okay, Mr. Lu, I have to admit, you successfully convinced me, and I even eagerly want you to be Google's chief strategy officer."

In the conversation just now, Lu Yiming has completely impressed Larry Page with his "vision".

At least the future dictated by Lu Yiming is very appealing to Larry Page. Because he knows that hard work and struggle are meaningful only if you are on the right path, and he and Sergey Brin are both technical geniuses. Not good at strategic analysis.

If Google wants to become a great company, it cannot do without a strategist with excellent vision.

"Also, our bet..."

In fact, at this point, it no longer matters whether there is a bet or not.

Larry Page is a mathematical genius. Of course he needs a shrewd mind. He also knows that as long as he rejects Lu Yiming now, he can just walk away with five million US dollars and make a fortune in vain.

But Larry Page is not a person who only thinks about interests. Real wisdom is vision and ambition.

A mere five million US dollars is not worth his moral integrity.

What's more, after a long conversation before, in Larry Page's view, Lu Yiming's "foreseeing" of the future is exactly what he needs, and it is indispensable for Google to become great.

Although five million US dollars is good, it is so insignificant in the face of greater interests.

More than Lu Yiming’s money, Larry Page needs the young Asians in front of him to point out the direction for Google’s future. After all, an army is easy to gain, but a general is hard to find.

Lu Yiming naturally saw Larry Page's thoughts, but he still smiled and said: "A bet is a bet. I said I can let Google find a profitable direction, and it will definitely be able to do it."

Seeing Lu Yiming's confidence, Larry Page immediately asked humbly: "So, how do you plan to make Google profitable?"

He had thought about this problem for a long time before coming here, but he still couldn't find the direction.

And this is not just a dilemma for Google, but a common problem that almost all Internet companies encounter in the current market environment.

No one is born to serve others, and there is no business that does not exist to make money.

However, everyone knows that the Internet is a gold mine, but until now no one has successfully mined gold from it.

This is inevitably frustrating.

Lu Yiming didn't show off, and stated his thoughts straightforwardly: "It's actually very simple. You can use the search engine's own advantages to do bidding rankings."

"PPC?"

Hearing these four words, Larry Page was struck by lightning and enlightened.

What is PPC?

The function of a search engine is very simple. It is to display what the user searches for in the search bar in the results area below. According to everyone's current logic, the most matching results must appear at the top, and then go down according to relevance.

Decrease in sequence.

For example, if you enter one plus one in the search bar, the number one result will definitely be two.

Then, the following related search results include three minus one, one times two, etc. The lower the degree of correlation, the lower the ranking.

From the perspective of future generations, this is simply too pure and selfless.

This is not capitalist at all.

But the bidding ranking proposed by Lu Yiming is completely different.

After the bidding ranking, search keywords and relevant search results, whoever gives money will be ranked first, and whoever gives more money will be ranked higher.

This is actually equivalent to a hidden advertisement.

The essence of advertising is to put the information that the merchant wants to convey into the minds of users and change their perceptions.

Compared with traditional TV advertisements, the results of search engines are more precise and more direct. For many users, they don't even know that they are watching advertisements, and they think it is reliable information that they have actively collected.

Why did Baidu succeed in bidding rankings in later generations and make a lot of money?

Because of this bidding ranking, it is a huge profit for Baidu and the buyers who pay.

The basic feature of PPC is pay-per-click. Promotional information appears at the top of the search results. If it is not clicked by the user, no promotion fee is charged. Pay-per-click results are relatively low.

Not only that, the bidding content appears on the search results page, which is highly relevant to the user's search content, which increases the positioning of the promotion. The bidding results appear at the top of the search results, which can easily attract users' attention and clicks, so the effect is relatively significant.

The most important thing is that the results are quick: after recharging, you can set the keyword price and you can enter immediately. And you can set countless keywords in the background for promotion, and you can control the number without any restrictions, so that customers in need can fully enjoy being a big money maker.

Guy's happiness.

As long as the customer is willing and has enough money, the content you want to present can be ranked first.

The promotion effect of search engine natural search result ranking is limited, especially for websites with poor natural ranking results. The use of bidding ranking can make up for this disadvantage and increase the number of potential customers.

For search engines, this is their home field. They can control click prices and promotion fees, conduct statistical analysis on user clicks, and control everything to the letter.

Bidding, the focus is on bidding, the search ranking for the same keyword, the one with the highest price gets it.

Just like the revenue from auctions, for websites, there will be no upper limit to the profit from bidding rankings!

In the original time and space, Google was the first company to release the scourge of "bidding ranking", but the U.S. Department of Justice did not allow it to be used in this way, so it was later copied by Baidu and "carried forward".

Lu Yiming came up with this idea at this time, which was equivalent to using Google's creativity to buy a wave of Google's stock. It was really the mother of Bulbasaur who opened the door for Bulbasaur. It was wonderful.

After listening to Lu Yiming's idea, Larry Page also felt that this idea was really brilliant, and it perfectly solved the problem of Google search being unprofitable.

Although there are not many Internet users now, those who can afford computers these days are either business elites or engineers, and basically few are poor.

In the eyes of capitalists, these people are all extremely high-quality "customers."

There must be many companies willing to pay for them, and even Larry Page has thought about how to create several successful cases.

As long as you see immediate results, are you still afraid that advertisers won’t come to you with checks waving and proactively seek cooperation?

The other party Lu Yiming's secrets have been given, and then naturally the issue of investing in shares was discussed.

"Okay, let's talk about the most critical issue. I plan to use these five million US dollars to buy 20% of Google's shares..."

Before Lu Yiming finished speaking, Larry Page shook his head like a rattle: "It's impossible, Mr. Lu."

When it comes to his own future interests, Lu Yiming naturally becomes more and more careful: "This price is equivalent to a twenty-five times premium. Are you still not satisfied?"

There is an old saying in the Xia Kingdom: if you have enough food and clothing, you will not be poor all your life.

Although Larry Page is not from Xia Guo, he also understands similar principles, so even when facing future partners, he is still arguing: "Mr Lu, I admit that your future plan impressed me, and

The bidding ranking you proposed is indeed a way to create profits. But bidding ranking has natural disadvantages, which is an overdraft of credit for the future!"

Of course, Lu Yiming knew the disadvantages of PPC, so he said it so lightly, not afraid that Larry Page would turn around and leave after taking this secret.

"This is just a small suggestion from me. There are countless ways to make money here, and there is always one that suits you. Mr. Page, are you sure you want to reject me?"

Larry Page said: "You want too much."

Twenty percent of the shares, based on the stock price twenty-four years later, would be worth US$300 billion.

Larry Page is Jewish!

Jews are famous for their business skills!

Larry Page knows that the Internet will definitely change the world, and he also knows that his Google will definitely transcend the times. This is the golden chicken that will lay eggs in the future. Lu Yiming is going to take 20% in one breath. How could he be willing?

"Then I want fifteen percent."

"Up to five percent, no more!"

"No, at least ten percent! I like round numbers, how about rounding them up?"

"What kind of round number is ten percent? Why don't we each take a step back, how about seven and a half percent? Mr. Lu, beyond this number, we don't have to talk."

"Well, you are a really shrewd businessman."

"the same as you."

The two went back and forth, tested each other, and finally agreed that Lu Yiming would pay $5 million for 7.5% of Google's shares.

Lu Yiming is cunning and cunning, and Larry Page is no less generous. After all, the man in front of him is a man who can treat Wall Street investors like a monkey in the future.

Although when we talk about dreams, we are all brothers, and we are neighbors even if we are close to each other.

But when it comes to money, both Lu Yiming and Larry Page are very clear-headed.

In this world, even brothers have to settle accounts clearly and clearly, otherwise cooperation or anything like that is just a joke.

Although he didn't get many shares, Lu Yiming was actually satisfied.

According to the closing price on May 17, 2022, the total value of these 7.5% shares exceeds 114 billion U.S. dollars, which is a real profit for one person.

Lu Yiming happily accepted this result. He asked the waiter for a bottle of champagne and two glasses, and poured wine for himself and Larry Page.

"Happy cooperation, let's drink to our dreams."

"You're right, this is a toast to our dreams."

The two of them exchanged glasses, and the atmosphere was quite lively.

Several classmates nearby were already numb to Lu Yiming's English. Lu Yiming had chatted so much with Larry Page, and they could only understand a few limited words. It was only then that they realized that they

His so-called English proficiency is simply not on the table.
To be continued...