Baiyun Airport.

As an international flight landed, a European beauty with reddish-brown hair slowly stepped off the landing gear. She was tall and fashionably dressed. Under the big sunvisor, her long eyelashes swayed in the wind, but her eyes were

She is sharp and calm, with the neatness and crispness unique to women in the workplace.

Her name is Nancy Ferrero, and she is one of the heirs of the Ferrero family.

She got off the plane and looked at the strange country in front of her.

Coming across the ocean from Italy, Nancy saw the vigorous vitality of this ancient country.

Pedestrians passing by are in a hurry, business travelers are coming and going, and every detail is authentic. This is an important sign of whether a region's business is prosperous or not.

As the "little princess" of the Ferrero family, Nancy graduated from Manchester Business School. She is a first-class European and American elite in terms of vision, knowledge and ability, so she can naturally see the economic development potential of Xia Kingdom.

This country has a unified political power, a vast territory, rich resources, a large population, and a complete industrial system. The market prospects are so attractive that no smart person with a discerning eye can miss it.

Ferrero has always been paying attention to Xia Guo, so after confirming that Xiangjiang would survive the financial crisis, he immediately established an office in Baiyun City.

Nancy, who had just graduated, chose this place as her first stop to familiarize herself with the family business.

Her appearance and dress were so out of tune with the people around her that everyone who saw her couldn't help but look at her.

Although there are more and more foreigners in Guangdong Province and even Baiyun City after the reform, there are not many foreign beauties with such graceful figures.

The way she walked seemed to be different from others. Her feet crossed and her white leather high heels seemed to always be in a straight line. This made her walk forward and back, making her look very charming, like a fashion model, with an extremely charming temperament.

Her expression was leisurely and attentive, and she seemed a little out of place compared with the people walking around in a hurry.

After receiving the news, Chu Tianyu was already waiting outside the airport early. When he saw Nancy coming out of the international exit, Chu Tianyu just glanced at Nancy's whole body and then greeted her with his head slightly lowered.

Wearing high heels, she was over 1.75 meters tall. Standing in front of Chu Tianyu, they were almost the same size.

Chu Tianyu said respectfully in English: "Dear Miss Nancy, I am Chu Tianyu from the Ferrero Baiyun Representative Office. You can call me Yu. It is a great honor to come to greet Miss Nancy today."

Nancy nodded slightly, but she was extremely arrogant in her bones. She treated everyone with a condescending attitude: "Then let's go."

From the corner of Chu Tianyu's eyes, he looked at her moving curves, which were curved forward and backward, and he suddenly revealed a greed. However, this greed passed away in a flash, and he hid it well.

Facing the beauty Su Yunjin of Xia Kingdom, he had the courage to eat tofu in front of so many people, but facing Nancy who came from afar, he did not dare to think too much.

Chu Tianyu took Nancy into the car, and he drove himself to the city thirty kilometers away.

"Miss Nancy, I am absolutely flattered to hear the news that you are coming. In the next period of time, you can contact me if you have any needs. I hope you can have a pleasant stay here. Do you want me to take you everywhere?

Go for a walk?”

Nancy flirted with the ends of her hair that were blown away by the wind outside the window, and said casually: "Don't worry about this. I heard that you just acquired a candy manufacturer from Xia Country a few days ago."

Chu Tianyu said with some curiosity: "Is Miss Nancy here for this matter? The amount of this acquisition is not high, so it won't make Miss Nancy travel thousands of miles to come, right?"

Unexpectedly, after hearing this, Nancy looked at him seriously: "Grandpa said, Xia's economy is developing rapidly, the population here is large, and the market here is very important to us and cannot be missed."

Ferrero was naturally jealous of Xia Guo, a huge market with a population of more than one billion. So as early as 1994, Ferrero identified Xia Guo's official distributor, and in 1998 it established a Baiyun City representative office.

.

As an internationally renowned brand and interested in entering the important market of Xia Guo, Ferrero is naturally spending a lot of money. Although the office has just been established, it still has an entire office area in the Haizhu Building in the city center.

Nancy got off the car, looked up at the towering modern buildings, and said with some surprise: "I didn't expect that the Xia Kingdom could actually build skyscrapers. It's unbelievable. Didn't the book say they didn't have enough to eat?

,Does the man still have a little braid on his head?"

Although Chu Tianyu is an executive of Ferrero, he is also from Xia after all. At this time, he couldn't help but said: "That was more than a hundred years ago, and people no longer have braids on their heads. Now this

The ancient country is breaking away from the shackles of the past and making every effort to develop its economy. It is definitely a very wise choice for Ferrero to choose the Xia Kingdom as the main battlefield."

Nancy nodded noncommittally, and then said, "Where is the office? I want to drink coffee, it's too hot here."

Chu Tianyu quickly said: "Okay, I will take you there right away."

He took Nancy to Ferrero's office floor, personally helped Nancy select coffee beans, ground coffee powder, and personally brewed a cup of fragrant and rich coffee for Nancy using a siphon bottle. Adding two ice cubes, the boiling coffee instantly cooled down.

When it comes down, it becomes very delicious.

Nancy asked while sipping her coffee: "What are you going to do after you acquire this candy company?"

Chu Tianyu hurriedly stepped forward to report to her: "Miss Nancy, we have signed a candy business acquisition agreement with Shijinji Candy Company. I have already contacted the female star Xuan Xuan of Xiangjiang. She will come in person to help with endorsements and promotions.

, with her reputation, our Ferrero products will definitely become popular in mainland China. I have already got the advertising samples shot for Ferrero there, and we will go and take a look at them later."

Speaking of Ferrero and Xuan Xuan, this is not the first time the two parties have collaborated.

Xuan Xuan, who graduated from Imperial College London, was discovered by a talent scout in 1991 when she was just 21 years old, and then Ferrero chose her to shoot an advertisement.

Relying on her superb appearance and temperament, Xuan Xuan became famous in one fell swoop with this advertisement, and was able to sign a contract with TVB as a TVB contract artist, thus entering the entertainment industry and having a prosperous career. In 1995, she starred in the fashion legal drama

It became popular after "Royal Court No. 1 IV". After that, it became more and more famous and became more and more popular in Hong Kong.

Regardless of her image, temperament, or even her own personality, Ferrero is very satisfied with Xuan Xuan as a product spokesperson, so he plans to continue to cooperate with her.

After drinking coffee, Chu Tianyu took Nancy to the multimedia conference room to watch the advertising samples.

When the classic slogan "full of satisfaction, irresistible to mortals" was played, a smile finally appeared on Nancy's face, which had always been expressionless, and she said with satisfaction: "This promotional video is good, I can see that you are still very hardworking."

of."

Chu Tianyu was very happy to receive praise from Nancy, but he said humbly: "This is what we should do."

Later, the two people chatted about Shijinji's candy business. Chu Tianyu said: "Our business acquisition with Shijinji has been completely completed from a legal perspective. After all the factories and machines are in place, we will

It is ready to be put into production. By then, with our Ferrero name and strong advertising effect, the product will definitely sell well."

However, Nancy vetoed the proposal: "The company will not open a factory in Xiaguo for the time being. The production line will be closed directly and the machines will be idle."

Nancy's words made Chu Tianyu stunned for a while, and he couldn't help but ask: "Spend so much money and just throw it away? And if we don't open a factory, why did we spend so much money to buy Shi Kam Kee's candy business?"

Nancy said calmly: "The headquarters has its own considerations. Currently, the company's factory in Brazil has sufficient production and there is no need to add new production capacity. As for the acquisition of Shi Kam Kee's candy business, the main reason is that it does not want Hsu Fuji to take advantage of it.

Those workers can be switched to subassembly work."

Originally, Ferrero's finished products were produced in Brazil and then shipped to Xiangjiang for packaging. Now that they are sold to mainland China, they naturally have to be packaged in China. This also requires workers, but it only reduces the cost of building a production line.

For Ferrero's decision, Chu Tianyu can only blame Ferrero for being rich.

Chu Tianyu felt a little disappointed when Shi Jinji's candy business switched from production line to packaging line, because obviously the profit of packaging cannot be compared with production, and there is naturally a huge gap in importance, which is invisible.

This weakened the status of the Xia Kingdom's Ferrero branch, putting him, the "big official in the frontier", in a very embarrassing situation.

Of course, the most important point is that without a big project like production and construction, Chu Tianyu can't make money. Even in a foreign-funded enterprise, there is an upper limit on the salary of a wage earner like him, so how can he earn money?

How much to earn?

With a sigh in his heart, Chu Tianyu changed the subject and said: "Miss Nancy, speaking of Xu Fuji, I can share with you some interesting things that happened recently. Something happened to the mainland company that sold the candy business to Ferrero at a high price.

.”

While he was talking, he also found several reports related to Shijinji from the piles of documents on the table and sent them to Nancy.

Nancy couldn't understand Xia Guo's words, so Chu Tianyu roughly translated the content for Nancy in English.

What he was talking about was nothing more than the fact that Shi Kam Kee was slandered as an unpatriotic enterprise by Hsu Fu Kee after it sold its candy business to Ferrero Rocher.

Originally, Chu Tianyu shared these news with Nancy with the mentality of enjoying the show and even gloating about his misfortune, but unexpectedly, after Nancy learned the ins and outs of the matter, her face suddenly changed and she looked at Chu Tianyu seriously.

Said: "Why didn't you focus on reporting on such an important matter before?"

Chu Tianyu was very puzzled by Nancy's sudden change of attitude, and couldn't help but said: "The one being scolded is Shi Jinji, it shouldn't have anything to do with our Ferrero, right?"

Nancy immediately scolded Chu Tianyu in a stern tone: "Are you a fool? We just bought the candy business of Shijinji, and there was such negative news in Shijinji. This will directly affect our noble brand of Ferrero.

Do you know about our image? If things become more serious and our products are boycotted by Xia consumers, can you bear the responsibility?"

When Chu Zhongtian heard this, he thought carefully in his heart, and cold sweat broke out on his forehead: "It should be...not as serious as you said, right?"

Nancy snorted and said dissatisfiedly: "Even if there is only one percent chance, we can't take such a risk!"

Ferrero has finally established a foothold in Hong Kong, and its annual advertising expenses are calculated in millions. What is it trying to achieve? Doesn't it want to become famous among Eastern consumers?

Seeing the Xia Kingdom's economy rising like the rising sun, it is natural to want to come in and get a share of the pie. If you become a victim of the patriotic sentiments of Xia Kingdom's consumers, you will really have no place to cry out for your grievances.

I obviously spent a lot of money, but in the end I was yelled at and beaten by everyone in Xia Kingdom. How could this be reasonable?

Seeing that Nancy attached so much importance to this matter, Chu Zhongtian also carefully reviewed the stakes in his mind. Only then did he understand that Nancy's worries were not unreasonable, and immediately promised: "I will fight now.

Contact Shijinji by phone! We have already signed the contract, and even if we sell it now, things will not get better. We can only help Shijinji to suppress this matter completely!"

Su Yunjin was in the office following the progress of the counterattack against Xu Fuji, and discussing the next countermeasures with Lu Yiming. Suddenly she received a call from Chu Tianyu, and she frowned.

She thought that this Chu Tianyu didn't give up on her and wanted to call her to make an appointment.

However, how can Chu Tianyu still have the time to think about those things about his lower body? He said a few words casually, and then said hurriedly: "I have been paying attention to the affairs between you and Xu Fuji recently. Xu Fuji is purely right.

I will fight for your grievances against Shijinji for spreading rumors and slandering you. Now we are considered partners. If you need help from Ferrero in any way, just ask."

Chu Tianyu's words made Su Yunjin feel unbelievable.

As the saying goes, being courteous for nothing is either cheating or stealing. What does it mean when Ferrero suddenly called me like this?

Su Yunjin put away the phone, relayed what Chu Tianyu said to Lu Yiming, and then said: "Why do I feel a little strange? Do you think this person is thinking of some bad ideas? Otherwise, how could he be so kind?"

Lu Yiming thought for a while and then said with a smile: "Ferrero has now acquired the candy business of Shijinji. To a certain extent, it is a relationship with Shijinji where both prosper and lose. The worse Shijinji is scolded, the worse Ferrero is.

The impact will become more serious. When something happens, they will

It's equivalent to spending money to scold you. Do you think they can take it easy? In this situation, they probably want to calm down the public opinion more than we do. To put it bluntly, they are also foreign monks, and they are afraid that because of this incident

, resulting in our own products being boycotted by the public in China.”

National sentiment may seem useless, but sometimes it can be very lethal.

In particular, Ferrero's flagship product is chocolate. To put it bluntly, it is just a snack and not a daily necessity. Once it is boycotted, it will really hurt the vitality. No matter how much money is spent on advertising, it will not be able to get rid of it.

After listening to Lu Yiming's explanation, Su Yunjin felt relieved, and then asked humbly: "Then what should we do now?"

Lu Yiming held his chin and thought for a moment, then laughed out loud: "Since Ferrero wants to help us take responsibility, then they should pay for our advertising - no, we have taken the initiative to clarify it, and we still have a trust relationship.

If you are looking for someone, give them three times the price. Isn’t that too much? After all, for favors, you have to pay more.”
Chapter completed!