United States, California, Chatsworth.

This is the headquarters of Diamond Multimedia.

When the new quarterly report came out, Ferdinand Mitford, then the company's president, frowned and had an angry look on his face.

Around him, several company executives were so nervous that they dared not speak out.

After all, they all know that this boss has a notorious temper. If anyone makes him unhappy and gets scolded bloody, it is considered a friendly exchange.

Obviously, Mr. Ferdinand is very unhappy now.

After a while, Ferdinand Mitford looked at the company's sales director, Jacques Behrman, and yelled: "I think you should give me an explanation! Why has the company's product sales dropped off a cliff in the past month?

type of decline?”

Jacques Bellman looked helpless and said bravely: "Our potential users have been snatched away by a company from Xiaguo. Their MP3 is very popular among young people."

After hearing this, Ferdinand Mitford became even more angry and spat Jacques Bellman's face directly: "Is this the reason? You plan to ask me to tell the shareholders of the company that we lost to a group of barbarians from Xia Kingdom

People? What do you think will happen to us?"

After venting his anger, Ferdinand Mitford sat down again and asked Jacques Bellman: "What on earth is going on?"

Although losing to the Xia people was a very unbelievable thing, after all, Ferdinand Mitford was a boss, and he eventually returned to reason after being impulsive. And this incident itself was so bizarre that it made him even more

Want to understand what happened.

When Jacques Bellman saw that Ferdinand Mitford did not communicate with him on a physical level, he couldn't help but let out a long sigh of relief. He thought about his words, and then said with an aggrieved face: "Originally, our products were selling well.

, even the Recording Industry Association has nothing to do with us. Even because of the ongoing lawsuit, we are worshiped by young people who like to oppose authority. But this company called Mingyuan Technology does not play by the rules.

ah."

Speaking of this matter, Jacques Behrman was also very angry and began to curse: "There was an advertisement on unchmedia. First, it said that their Tianyin MP3 sold the best in the world for a whole week. The second week it was changed to a question.

, asking Tianyin where its sales volume ranks in the world, isn’t this an insult to IQ? The most egregious thing is that there are rewards for those who answer correctly! Isn’t this just giving money?”

Then, unchmedia projected the picture onto the multimedia screen.

"Look, their advertisements are still hanging here."

Ferdinand Mitford was furious after reading it and directly called Arthur Henry, the company's legal counsel.

After telling Arthur Henry about Lu Yiming's advertising, Ferdinand Mitford said: "There is no doubt that they have been involved in false publicity and unfair competition."

However, after Arthur Henry read Lu Yiming's advertisement, he calmly adjusted his glasses and said: "You can fight a lawsuit, but the winning rate is not high."

When Ferdinand Mitford heard that the success rate of the lawsuit was not high, he immediately lost his temper and shouted: "The advertisement above is obviously misleading users on purpose. Mingyuan Technology did not even sell one MP3 player at that time.

Why do you say you are the number one in sales?”

Arthur Henry didn't care about Ferdinand Mitford's filial piety, and said expressionlessly: "The person who came up with this advertisement must have studied advertising law very deeply. His advertising slogan is just a side ball. In fact, it is strictly

It does not violate advertising laws."

Arthur Henry pointed to a line of words in the corner of the screen that could only be seen clearly with a magnifying glass, and said: "Look here, what they say about the number one sales volume is a vision of the future of the product. This is a desire, not a fact.

, legally, there is a difference."

Ferdinand Mitford put on his glasses and looked at it for a long time before he could clearly see this small line of text. He suddenly became very angry: "It's written so small and it's so long. Who would read it?"

Arthur Henry shrugged slightly, spread his hands, and said: "What you said makes sense, but if it's not illegal, it's not illegal. Even if we sue, it won't make much sense."

Jacques Bellman asked unconvinced: "What about here? This prize-winning quiz asks whether the sales volume of Tianyin MP3 is the first or second in the world. Can we sue it?"

Arthur Henry still shook his head and said: "It still doesn't work. This is a question. They are still trying to skirt around the edges. Although there are bad intentions and there is suspicion that can induce users, suspicion alone cannot lead to conviction. We need tangible evidence.

"

Ferdinand Mitford was so angry that his lungs almost exploded, and he yelled: "Damn evidence, does it really mean that there is nothing we can do against this company?"

Arthur Henry's tone was calm: "I still say the same thing, you can fight a lawsuit, but the winning rate is not high."

For American lawyers, they make money if they fight lawsuits. Of course, if they can win, they will naturally make more. But even if they can't win, they will still make some money. Therefore, Arthur Henry did not

If there is no lawsuit, no matter whether he wins or loses, his appearance fee will always be paid.

Although Arthur Henry had already said this, Ferdinand Mitford was already dizzy with anger. He gritted his teeth and said: "This lawsuit must be fought!"

Obviously this Mingyuan Technology has committed all the crimes, but in the end it is not illegal at all? He does not accept this result!

Nowadays, Dimeng Company has been forced to the wall. Mingyuan Technology's marketing strategy has made them unable to take care of themselves. If they don't find a way to save themselves, they will really be in trouble.

When he heard that there was work to be done, Arthur Henry's unruffled facial features suddenly became lively, and even the tone of his speech revealed that he was very excited: "Then just wait, I will prepare the materials right away.

, sue them!”

After Arthur Henry left, Jacques Bellman thought for a while and couldn't help but said to Ferdinand Mitford: "Mr. Henry just said that there is a high probability that the lawsuit will not be won, so do we still want to sue?

You know, the legal fees are not cheap."

Ferdinand Mitford also looked helpless and said: "The money for litigation is at least cheaper than advertising. What we need now is to make a sound and let users notice us."

If a company does not get the attention of users, it is not far from bankruptcy.

Ferdinand Mitford knew this.

He's not stupid.

The manor of Bill Gates was very lively, and some business partners were invited over for a grand party. In the swimming pool, beauties with perfect figures and beautiful faces were playing and playing, and their broad minds were always waiting for these rich people.

their interactions.

And in this feast, the most shining protagonist is undoubtedly Lu Yiming.

The first wave of trials of Tianyin MP3 was a huge success. This expensive music device successfully entered the market and was in short supply.

Bill Gates was holding champagne and was in an unprecedented mood. After all, Tianyin's success would most likely cut Apple's project in half. Of course, thinking about such a wonderful thing would make you happy.

As for the instigator in front of him, Lu Yiming, of course he was very happy no matter how he looked at it. Sometimes he wondered whether he should extend an olive branch to Lu Yiming and let him become a senior executive at Microsoft. There was no doubt that after several passes,

Cooperation, Bill Gates very clearly realized that Lu Yiming had this ability.

However, after several trials, he gave up because Lu Yiming was not interested in working for others at all - even if it was to be the second child of the world's richest man.

The test failed, and while secretly regretting it, Bill Gates could only adjust his mentality on his own.

Bill Gates said to Lu Yiming: "Your publicity strategy is really damaging. I heard that Diamond Company has gone to court to sue you."

A company from Xia State was sued in the local court less than a month after its new product was launched in the North American market.

If you were an ordinary person, you would probably be so scared that you would pee your pants.

But Lu Yiming was not panicked at all. Instead, he sat here and chatted with Bill Gates leisurely: "Let them sue. I have specially formed a legal team to solve this kind of trouble."

Unlike in China, in the United States, litigation is a common thing.

From national disputes to neighborhood disputes, whenever there is a conflict, the two parties to the conflict will inevitably have to go to court, which is why there are more lawyers than doctors in this country.

Even in Lu Yiming's view, litigation is a means to help enhance brand reputation.

Bill Gates looked at the high-spirited Lu Yiming, raised his glass, and praised: "You are really a marketing genius. If Microsoft's marketing team was half as good as you, Apple would give up the idea of ​​launching an iMac."

The hot sales of Tianyin MP3 is mainly due to Lu Yiming's correct advertising strategy, especially the precise delivery on several Internet music platforms with the largest traffic, which made potential users of MP3 aware of the existence of such a product as "Tianyin".

After all, there is a high degree of overlap between MP3 users and computer users. Coupled with various coupons, customers' needs were immediately captured, and sales naturally exploded.

"Following the USB flash drive, your Mingyuan Technology has launched a new product that is very popular in the market. It seems that I want to congratulate you in advance."

Later, Bill Gates took the initiative to extend an olive branch to Lu Yiming: "Are you interested in listing Mingyuan Technology on Nasdaq? I can help you operate it."

There is no doubt that if Mingyuan Technology can be listed on the US stock market now, Microsoft will definitely make a lot of money.

Both Android and Apple are available.】

If it were an ordinary technology company, and it was a technology company from the Xia Kingdom, if the world's richest man asked him this question, he would probably be so happy that he would not be able to find the southeast, northwest, and northwest.

It's listed on NASDAQ, and it's run by Microsoft, so why can't it make you rich instantly?

However, Lu Yiming was surprisingly calm and even rejected Bill Gates' proposal without hesitation.

"I also want to go public in the United States, but the situation of the new company is not yet stable. Let's wait and see in a few years."

The stock market crash is about to happen. If I go public in the United States at this time, isn't that like lighting up a lamp in the toilet?

Lu Yiming would naturally not do such a stupid thing.

Baiyun City, Mingyuan Technology Headquarters.

On Monday, Song Honglin sat upright in the conference room, listening to reports from his subordinates, especially summarizing the situation last week, which will be discussed later.

The director of the production department said: "Because of Mr. Lu's previous arrangements, a large amount of the company's funds were occupied, and the warehouse was filled with products. There were a total of 300,000 MP3 players. The production cost of each unit was 1,300 yuan. The total production cost was 1,300 yuan.

The occupied funds are close to 400 million. Basically, the cash flow earned by Mingyuan Technology from selling USB flash drives is all tied up in this."

Today's Mingyuan Technology is like a red-eyed gambler who directly gambled on the new product MP3.

It's successful, everyone is happy.

If it fails, it will really be the property of the Xian family.

Song Honglin let out a long sigh and said: "Hey, Mr. Lu has already ordered 100,000 units to be shipped to the United States. If we can't sell them, let alone the supplier's payment, the company may not be able to pay next month's wages."

.”
To be continued...