Li Yiwen can't imagine taking pictures with a mobile phone, surfing the Internet, and watching movies for the time being, but if you can turn your favorite music into a ringtone, that would be very good.

"If I could spend a small amount of money every month to turn a song I like into a ringtone on my mobile phone, I think I would definitely be willing to pay."

Lu Yiming nodded slightly and said, "Yes, so the most important thing now is to get the copyright first, so as to avoid long nights and dreams."

SK Telecom was the first to develop CRBT and introduced it to China in 2003. It developed rapidly. When it was first introduced in 2003, the number of CRBT users was less than 2 million. By the end of 2004, it had exceeded

Twenty million.

At that time, it cost ten yuan to customize a ring tones, and you would be charged once when you changed the song, or five yuan a month. At this price, 20 million users could charge 100 million in ring tones every month. This is ridiculous

Make money.

Although Li Yiwen didn't know exactly how Lu Yiming operated it, he understood the usage scenarios and potential needs of this thing through Lu Yiming's description. He immediately said: "Okay, I'll talk about it right away."

A few days later, Xiangjiang.

China Star Records took the lead and organized a high-end dinner party, inviting all the big bosses in the Hong Kong record industry.

They got together to discuss licensing the song copyright to Qian Qianjing.

The person in charge of Huaxing Records had just started talking, and everyone started chatting with each other.

"So you all received an invitation from Yixun Technology? I thought it was just our Huaxing family."

"I asked why you invited us to dinner, so that's what happened."

"Have I looked for you all? It seems that Yi Xun Technology has found everything it can. So, have you sold it?"

"Sell it. The price he offered is not low. You would be a fool not to sell it."

"Haha, it's just an Internet copyright. He promised not to release records, otherwise he would pay triple compensation. To be honest, I really hope he breaks the contract. I will make a lot of money."

"Me too, come on, let's go."

"This young man is really a money-giving boy. This year's year-end bonus depends on him."

"Who says it isn't?"

At the dinner, there was laughter and joy.

Thanks to rampant piracy, Lu Yiming and Li Yiwen went shopping in Hong Kong and easily collected most of the outstanding works in the Chinese music scene, with almost no twists and turns in the process.

Newspapers and media are also following and reporting on this matter. After all, he is now one of the richest people in Xia Mainland. He is still the youngest among all the rich people. He is very popular, so every move he makes is attractive.

Attention.

Soon, the news that Lu Yiming spent a large sum of money to buy the Internet copyright of the song appeared in the newspapers.

Li Yiwen bought a newspaper and pointed to the news on it and said to Lu Yiming: "Look, everyone is laughing at you now for being a fool. If they knew all your plans, I don't know what their expressions would be like.

"

Lu Yiming said with an indifferent expression: "Just laugh, don't stop me from making money. You speed up your pace and get some excellent music works from the mainland, the Gulf, and even island countries and countries. As long as the price is right, you can

Take them all down."

When Li Yiwen heard this, he immediately lamented: "Hey, it seems that I have a hard life, okay, anyway, now that I have a private plane, it is quite convenient to go anywhere."

At this moment, Lu Yiming's cell phone rang. When Lu Yiming answered it, he found that it was Wu Ying calling.

"Mr. Lu, are you free tonight? Let's have dinner together, Jack Ma is here too."

Lu Yiming said: "Okay, I just have something to tell you. You can pick me up then."

"Okay, that's it, you go about your business first."

"Um."

In the evening, Lu Yiming met Wu Ying and Jack Ma.

It has been a long time since the last meeting with Jack Ma. As soon as we met, Lu Yiming joked: "Mr. Ma, how is the recent development? I must have lost all my money, right?"

Ma Jack felt embarrassed. After all, he had squandered all the money from the sponsor's father but failed to achieve any decent results. Even though he was thick-skinned, he couldn't help it.

However, Ma Jack is Ma Jack after all, and he has the toughest mouth in his body. He didn't blush or breath, and said plausibly: "The Internet is what it is. I always believe that the Internet is the future. Only with dedication can you get something.

Give back.”

Of course, Lu Yiming knew very well about Jack Ma’s urine properties. This guy was still trustworthy before 2020. He waved his hand and said to Jack Ma: “You don’t need to explain too much, I invest in you, naturally.

I like you and believe in you, so whatever you want to do, just do it with confidence and boldness. If you have no money, just come and tell me. I don’t have much, but I have the most cash, so I will definitely help you.”

When Jack Ma heard this, he was a little nervous at first, but he breathed a long sigh of relief and said, "Mr. Lu is indeed very generous. It seems that working with Mr. Lu will definitely become the best thing I have ever done in my life."

One of the right decisions. You can rest assured that I will definitely make a name for myself on the Internet."

Wu Ying smiled and said: "It is really an opportunity for us to get to know Mr. Lu."

He poured a glass of wine for Lu Yiming, then raised the glass and said, "Mr. Lu, don't say anything else, the feelings are all in the wine. Come on, I'll toast you, I'll do it, you can do whatever you want."

After speaking, drink it all in one gulp.

Lu Yiming took a gentle sip and said with a smile: "Everything in the world is for profit, and all the bustle in the world is for profit. I am a very pure person, just to make money. As long as you don't let me down, that's fine. Mr. Wu

, how is your PHS business doing now?"

When Lu Yiming asked, Wu Ying sighed and said: "The current business of PHS has encountered some difficulties. Competitors have appeared, and there are several major state-owned operators holding back. Recently, because of this matter, I

I can't sleep well, and I can't eat well. Mr. Lu, you are the best at publicity, can you help me think of a solution?"

Although PHS will surely win in the end thanks to its cheap and affordable price, of course the sooner the better when it comes to making money.

Lu Yiming did not directly say that the ring tones business was for PHS. Instead, with a thoughtful expression on his face, he pondered for a moment and said, "I did think of a way."

When Wu Ying heard this, he immediately became excited. He leaned forward and stretched his neck, as if he could hear Lu Yiming's words earlier.

"I knew Mr. Lu would definitely have a way! Mr. Lu, what do you think I should do?"

Lu Yiming said: "Differentiation and specialization. Your products must reflect differences and have special functions to attract users."

When Wu Ying heard this, he slapped his thigh and said with joy on his face: "Yes, yes, yes, that's so right, Mr. Lu."

He poured wine for Lu Yiming again, and then asked: "Then how to create special functions and differences?"

Lu Yiming took another sip of wine, pondered for a moment, and said, "I think we can start with cell phone ringtones."

"Cellphone ringtone?"

Wu Ying and Jack Ma both looked puzzled.

Lu Yiming said: "Look, today's mobile phones, when someone calls, the ringtone is jingling, jingling, jingling. All mobile phones basically have these tones, without any personality or characteristics. After listening to them too much, they even

It feels a little annoying, don’t you think?”

Wu Ying's eyes suddenly lit up and he said, "That's right! Sometimes when I'm in a bad mood, I get annoyed by the tinkling sound. Does Mr. Lu have a solution?"

Lu Yiming nodded slightly and said: "Yes. Do you think, if we give users the right to set ringtones and let them use their favorite music as ringtones, wouldn't it be more personalized?"

"Wonderful, really wonderful! This is indeed very personal!"

Lu Yiming continued: "So, we provide such a personalized service, and it is understandable for users to pay a little money, right?"

"Good guy!"

Wu Ying and Jack Ma were both shocked.

As for Lu Yiming's unbridled imagination, Jack Ma felt that his own plan was simply unattainable.

This is the highest state of the empty-handed white wolf.

"Mr. Lu, you are truly a talent!"

"No, genius!"

Lu Yiming chuckled and said: "The technical implementation of color ring tones is not complicated. It can be implemented with a third-party switch. For songs and so on, my Qianqianjingting has a lot of music in it. I can use it directly when the time comes.

That’s it. You said, if your PHS increased by this

A unique function, with a little coverage, wouldn’t the sales increase? And this function is not provided for free. We can activate it through SMS and charge it monthly. We charge two yuan and five yuan or something like that every month.

. If PHS makes money and CRBT makes money, isn’t it a win-win situation?"

Wu Ying nodded like a fool: "Yes, if Mr. Lu wins, I will win too. It's a win-win situation for both parties."

In order to avoid future disputes, Lu Yiming vaccinated Wu Ying in advance and said: "Brother Wu, let's agree first. It is impossible for PHS to monopolize the ring tone business, but PHS can take the lead. Therefore, in terms of publicity strategy,

You have to make arrangements and take advantage of it

Before other telecom operators react, they can eat as much market share as they can. At most, I will open this function to all users in half a year. After all, it is impossible for those people not to eat such a big cake. If I stick to it, I may

Get into trouble."

Wu Ying is also a bold and generous person - of course, using Qian Qianjing's music library, he couldn't be tough even if he wanted to. He immediately said: "Of course, I can understand. Look at me,

I can't think of a reliable idea even if I rack my brain, but Brother Lu, your brain is the best, this method is really amazing."

All the problems were solved at once, and the three of them had a great meal. If it weren't for Zhao Tiezhu, the three of them would have slept on the street at night.

Within a few days, PHS announced the launch of the ring-back tone service and advertised frantically in newspapers and TV.

"Want to download this song as your mobile phone ringtone? Please send the song name to 1066958820 to activate it immediately and customize your own personalized ringtone... The SMS fee is two yuan per message, excluding communication fees, and the monthly subscription is ten yuan..."

Wu Ying's move shocked all his colleagues.
To be continued...