With the help of Lu Yiming, Wang Dazhuang and Ni Cong solved one problem after another before opening the store.

Looking at the thick business plan in front of him, Wang Dazhuang suddenly felt a sense of accomplishment.

"I never thought that starting a business is what it is. It looks like a small lunch box, but it actually contains so many skills."

Lu Yiming smiled and said: "That's natural. The secret to success is nothing more than being bold, careful, and thick-skinned. These are all part of being careful. With this, we can open a store now. The store will be run by the two of you.

For management, I will be responsible for providing money and providing guidance, and you will become a partnership between the three of us in the form of labor force participation."

"Well, I have no objection."

"I have no objection either."

No matter Wang Dazhuang or Ni Cong, it is impossible for either of them to spend tens of thousands or even hundreds of thousands to open a store. The money can only be provided by Lu Yiming. In addition, all the preparations before opening the store were made by Lu Yiming.

It was completed under the guidance of the two people. It can be said that the two people provided no value at all.

Lu Yiming is trying to support them.

Both of them knew very well in their hearts,

No matter whose hands this plan falls into, if you follow it, there is a high probability that it will not fail.

For this, the two of them were grateful to Lu Yiming.

Lu Yiming said: "What about the name of the brand? Do you have any ideas? According to our plan, what we want to do is a high-end catering brand, so we must have a signature name that makes sense."

Wang Dazhuang thought for a moment and said, "How about calling it 'Don't sit down until you're hungry'?"

Lu Yi took a look at him and said, "You will be deducted for homophonic jokes!"

Ni Cong thought for a while and said, "How about calling it a really fragrant lunch box?"

Lu Yiming smiled and said: "This name is good, simple and straightforward, and also more elegant."

Wang Dazhuang's proposal was not approved, so he complained dissatisfiedly: "How elegant is this? It's not as good as my homophonic memes."

Ni Cong said proudly: "There will be a deduction for homophonic memes."

Wang Dazhuang became even more depressed.

Lu Yiming said: "Okay, okay, the sign is now confirmed, the next step is to find the store and then decorate it. You two can do this, and I won't accompany you."

Ni Cong asked: "After the store is opened, how to solve the problem of publicity? The alley is also afraid of the smell of wine. If the publicity is not in place, no one will buy our box lunches."

"Well, you are right, so after the store is built, we must advertise it."

Wang Dazhuang said worriedly: "Advertisement? It will cost a lot of money, right?"

In his impression, TV stations and other advertisements are calculated at tens of thousands per second. If a mere box lunch seller goes out to advertise, then it will take years and months to earn back the advertising fee?

Lu Yiming said: "Advertising does not necessarily require spending a lot of money, and you are talking about TV advertising, right? There are so many forms of advertising, and we don't go to TV stations to advertise. Catering actually has a big limitation.

, that is the scope of service. In fact, one of your stores can only affect a few hundred meters in radius, and your advertisement only needs to be known to people in this circle."

"I don't know if you have noticed that the elevators in these buildings are bare. We only need to spend some money to put our promotional posters in the elevators, which is completely enough. Because our potential users will take these elevators every day.

Going in and out, under the influence of their ears and eyes, it is difficult for them not to remember us."

Wang Dazhuang gave a thumbs up and said with admiration: "It has to be you, Lu Yiming, why do you seem to find it so easy to solve any problem? This method is really great."

Lu Yiming smiled and said: "Then what are you waiting for? Follow the plan step by step and implement it. A beautiful tomorrow is waiting for you."

With Lu Yiming's financial support and the fact that there was no dine-in business, the decoration was in a minimalist style. In just half a month, Zhenxiang Fast Food was completed and opened for business.

Wang Dazhuang and Ni Cong are responsible for daily management, and the chefs who cook are hired from other hotels at high prices. They are all veteran chefs who have been in the industry for more than ten years. They have rich experience and the food they cook tastes very good.

The newly renovated store is located in an alley in Lujiazui. At first, Lu Yiming took a fancy to this store of more than 100 square meters and bought it directly. Now it is divided into three parts, one part is the production area, and the other part is

There is also a warehousing area and a packaging area. The three areas are strictly separated to ensure there is no cross-contamination.

At the entrance of the store, the three of them, Lu Yiming, looked at the brand new store side by side.

Wang Dazhuang and Ni Cong were very excited when they thought that they would soon be bosses.

Wang Dazhuang said: "I never dreamed that I would one day be a boss."

Ni Cong looked at the menu hanging on the wall, but complained to Lu Yiming: "Is the minimum price of six yuan too high? The lunch boxes outside are usually two or three yuan, and we can eat well for five yuan. We

The starting price is only six yuan, and they are all vegetarian. Meat dishes start at eight yuan. Will anyone really eat at this price?"

Lu Yiming smiled and said: "Of course, I must not set a low price for my products, otherwise the quality will go down. And if we want to do a profitable business, do you still want to compare the cost and selling price with those who sell cheap lunch boxes on the street?"

?”

"As for worrying about not being able to sell the product if the price is too high? That's easy. We can help the customer make the decision."

Wang Dazhuang and Ni Cong both had question marks on their faces: "Help customers make decisions? How to make decisions?"

Lu Yiming did not answer his question directly, but decided to play it off.

"You should take a good look at it."

While talking, Lu Yiming took out his mobile phone and dialed a number.

"Reporter from Li University, what have you been doing recently? Can you help me?"

Li Zixian, who was far away in Baiyun City, suddenly received a call from Lu Yiming, and immediately joked: "Mr. Lu, you are a billionaire, when do you still need help from me, a little TV person?"

Lu Yiming smiled and said: "Don't be so modest. I don't dare to look down on you uncrowned kings. Let me just say it bluntly. I want to report some social chaos. I hope the TV station can pay more attention to such social and people's livelihood issues."

Hearing that Lu Yiming was going to send materials, Li Zixian suddenly became serious: "Oh? What kind of social chaos does Mr. Lu intend to report?"

Lu Yiming said: "I bought a lunch box in the restaurant last night. After eating it, I had diarrhea all night. The next day I took it to a classmate who majored in food for testing. He told me that it was because the lunch box was made of

Gutter oil, E. coli, etc. are exceeding the standard. Didn’t news about gutter oil just break out in Guangdong Province last year? The matter is still making a fuss. As a result, I still see many businesses using gutter oil. I hope you will do something about this chaos.

exposure."

Li Zixian was surprised after hearing what Lu Yiming said, and said: "There are still people using gutter oil now? This is going against the trend."

Lu Yiming sighed and said: "In this world, there are people who do the business of beheading, but no one does the business of losing money. What does this mean? Reporter Li, you know that with my status and financial resources, this kind of ordinary business

What kind of oil is used in the lunch box actually has something to do with what I buy, but I can’t stand it, I just can’t stand this kind of thing, so I will report it when I see it.”

Upon hearing this, Li Zixian immediately praised: "Mr. Lu is really a socially responsible entrepreneur! Don't worry, I will definitely report this matter to the station and ask them to send a reporter team to follow up and report."

Lu Yi said righteously: "Okay, these illegal behaviors must be exposed severely!"

Li Zixian said: "On behalf of the ordinary people, I should thank Mr. Lu for your willingness to speak up."

"Well, okay, that's it, you go ahead and do your work, I'm hanging up."

"Goodbye Mr. Lu."

"goodbye."

After hanging up the phone, Lu Yiming found Wang Dazhuang and Ni Cong looking at him with strange eyes, and immediately asked: "What's wrong? I have flowers on my face?"

Ni Cong said with emotion: "How on earth did you tell lies with your eyes open? You reported the gutter oil just so that Zhenxiang Fast Food's lunch boxes could sell better? If I hadn't known in advance that you were an investor in Zhenxiang Fast Food

, I am afraid that even I will be moved by your noble moral sentiments."

Lu Yiming waved his hand and said: "That's how business is. In order to fight against competitors, of course you can do whatever you can. And I didn't break the law. On the contrary, it was the competitors who didn't abide by the law. I was just helping."

They just correct their mistakes."

Ni Cong gave a thumbs up and said: "Now I understand why you are so rich. If a tree doesn't have its bark, it will definitely die. If you don't have shame, you are invincible."

A few days later, Guangdong Provincial Television issued a report, discovering that unscrupulous merchants were once again using gutter oil for cooking, and the food safety problem remained serious.

Subsequently, Guangdong Province dispatched a special team to severely crack down on this phenomenon, causing an uproar.

Afterwards, the people here in Zhonghai quickly became upset. In those dual-income families, both husband and wife had to work and did not have much time to cook. Especially at noon, they basically chose to eat out.

It turns out now that the fast food outside uses gutter oil!

What is waste oil?

Experts on TV have said that gutter oil is just boiled water plus sulfuric acid. Are these two things for human consumption?

In order to save a little money, you end up getting seriously ill. This is not cost-effective no matter how you calculate it.

Zhonghai is known as the Magic City. It is the richest city in the Xia Kingdom, so the locals have always been high-minded. It is the city with the most petty bourgeoisie in the country.

Originally, many people in Zhonghai felt that their quality of life was pretty good. Although it was still a notch behind the newly returned Xiangjiang, compared with other places in the country, it was completely crushed.

It's a pity that their self-confidence and pride have now been shattered to pieces, and the culprit is the infamous gutter oil!

I am from Zhonghai, and what I want is the appearance and style. You actually let me eat gutter oil?

This is intolerable!

Under pressure, the authorities had to make great efforts to start rectification. Many restaurants were forced to close down, and those with lighter penalties were also suspended for rectification.

After all, the matter is too big. If we don't handle it seriously, it will be difficult to explain it to the people.

But it would be better not to check. After checking, I found that there are too many problems. Gutter oil is everywhere and pervasive. Even some enterprises and institutions are using this oil!

No way, the price is cheap.

Even Lu Yiming didn't expect that the wildfire would actually hit Fu Ri University.

One of the school canteens was exposed to use gutter oil for cooking. Now many students quit and immediately protested to the school, and there was even a trend of going on strike.
To be continued...