Author: Linjiangxian

After thinking for a while, Lu Yiming smiled and said: "Electric bicycles are a new thing. We are mainly targeting young people. We should choose a name that is simple, easy to understand and catchy."

After hearing this, Lu Ding suddenly looked disgusted and complained: "Your name is not domineering at all, it is even a bit playful."

Lu Yiming quickly explained: "Little Deer Electric, deer sounds the same as Lu, and our trademark is registered with a pattern of a little deer, which makes it catchy and impressive. In addition, in terms of design, our products

It is also closer to the cute and deer styles. It should especially attract young users who have just entered social work and have a rigid need for travel. Domineering is not worth mentioning in front of cuteness."

Lu Ding immediately made the decision and said, "Okay, then I'll do as you say."

The father and son were talking when they saw someone walking in.

"Mr. Lu..."

When Shi Jinhua arrived at the door, he was slightly startled. Seeing Lu Yiming and Lu Ding both looking at him, he quickly said, "What a coincidence, the richest man Lu is here too."

Lu Yiming asked curiously: "Why did you come to see my dad? Dad, have you made any new moves?"

Lu Ding said: "I applied for a piece of land before."

Shi Jinhua said with a smile: "The approval document has come down, and it has been approved by the higher authorities, but the requirement is that construction must start within three months."

The official requirements are actually very normal. When you apply for state-owned land use rights, and the government approves it, it wants you to create GDP immediately. Of course, it will not allow you to hold it in your hands and wait for the price to be sold. They say that what you buy is not good enough to sell.

In this land of China, no matter how big a company is, it is impossible for you to outwit the country.

While talking about Lu Ding, Shi Jinhua looked at Lu Yiming with a resentful expression on his face, like a doormat who had been abandoned by the chaos: "I said, Mr. Lu, the chip laboratory is such a big project, why didn't you consider it?

What about Baiyun City? This is your hometown where you were born and raised."

With a tens of billions of investment, if this were to land in Baiyun, not to mention the entire urban area, the entire upstream and downstream industries of Guangdong Province would be pulled up. How much benefit would it create? How much more tax revenue would it generate?

Lu Yiming said helplessly: "It's not my fault."

Chip research and development is an intelligence-intensive industry. Although Guangdong Province has the strongest foundation and the best conditions in the electronics industry, compared with Beijing and Zhonghai, higher education is still a bit inferior.

Therefore, for the layout of the chip industry, Lu Yiming could only choose between Beijing and China Shipping, while Baiyun was eliminated early and had no chance to compete.

Of course, you can't say such offensive things.

"The Fuda Microelectronics Laboratory was originally located in Zhonghai. In order to keep up with the research and development progress, I couldn't move all the personnel and instruments to Baiyun."

Later, Lu Yiming had an idea and said: "I am discussing a new project with my father. It is estimated that the annual output value will reach more than one billion. Isn't this just approved? The project can be launched soon."

Although it was only one billion, which was ten times different from the tens of billions Lu Yiming invested in the semiconductor industry, for Shi Jinhua, this was still an unexpected surprise. He immediately asked with some excitement: "Oh? It seems that I am here today.

What a great time, what kind of project is it?”

Lu Yiming said: "A battery company I invested in has made a technological breakthrough and produced safe batteries that can be reused many times. My dad and I are discussing setting up a new brand under the Optoelectronics Automobile Group to produce and sell electric bicycles and electric bicycles.

Electric moped."

Shi Jinhua was immediately overjoyed. This kind of project could create a large number of jobs. Wouldn't this be a political achievement for himself?

"Okay, we have great preferential policies for this kind of enterprises. In this way, as long as the project can be successfully signed, I will get you a three-year tax exemption, and we will be responsible for the three connections and one leveling. The cost of land transfer will still be the same.

As a rule, just cut it in half.”

As for Lu Yiming, Shi Jinhua is really kind to his own father. He is the richest man in Xia State. Wherever he invests, he can directly drive the economic development of that place. He is completely the "financier father" of officials like them. So Shi Jinhua can't wait to go to the top.

When reporting, I made a promise to Lu Yiming first, just because I was afraid that if I hesitated for a second, Lu Yiming would be unhappy and the project would go off the rails.

The two chatted a lot about this project. Seeing that Lu Yiming was so optimistic about the market prospects of electric bicycles, Shi Jinhua couldn't help but look forward to it.

Then, Shi Jinhua said: "The richest man, Lu, there is one more thing I want to ask you for help with."

Seeing Shi Jinhua's serious expression, Lu Yiming couldn't help but murmur in his heart and said, "You're too polite. If you have anything to say first, if it's within my ability, I will consider it."

Although Deng Yu didn't say this, Shi Jinhua couldn't ask for more. He could only sigh: "That's it, I want you to help me save the ace."

Ace Technology Group Co., Ltd. was established in 1982. It is mainly engaged in research, development, production and sales of semiconductors, electronic products and communication equipment, new optoelectronics, liquid crystal display devices and other businesses. It is a global intelligent product manufacturing and Internet application service enterprise

group.

At its peak, the entire Ace Group had more than 80,000 employees, 23 R&D institutions, 21 manufacturing bases, sales agencies in more than 80 countries and regions, and business in more than 160 countries around the world.

and region, the technical strength is pretty good in the country.

The predecessor of Ace was one of the first thirteen joint ventures in Xia Guo - TTK Home Appliances Co., Ltd., which was engaged in the production and manufacturing of audio tapes. It later expanded to telephones, televisions, mobile phones, refrigerators, washing machines, air conditioners, and small household appliances.

, LCD panels and other fields.

Lu Yiming said calmly: "What's wrong with Ace? I remember it was pretty awesome, wasn't it?"

After hearing what Lu Yiming said, Shi Jinhua sighed heavily and said: "The development of Ace in the past few years has been very good, and it even became one of the 'economic pillars' of our Guangdong Province. It can not only provide a large number of jobs, but also

It can also boost the local economy and drive the rapid development of related industries. But this year’s situation is a bit special..."

After Shi Jinhua's explanation, Lu Yiming found out that there was a problem with Ace's TV business.

In 2000, the Xiaguo color TV industry suffered industry-wide losses.

Color TV industry giants such as Xiaokang and Caihong are trapped in the vortex of vicious price wars in the industry.

Xiaokang, in particular, was very ruthless in every price war. It suddenly dropped the price of its 34-inch color TV to less than 3,000 yuan, which shocked the industry.

However, Xiaokang is actually unwilling to fight a price war, but Xiaokang has to fight. Because with the development of the industry, more and more companies are producing color TVs, but the market has not expanded. Therefore, all color TV manufacturers are not allowed to enter the fierce competition.

Battle Royale mode.

In order to gain market share, for the turnover of working capital, and for the purpose of selling more and more inventory, they had to be sold.

Caihong has suffered greatly from the price war, but it is also the initiator and fueler of the price war.

One of Ace's flagship products is televisions, so it was also involved in this controversy and found it difficult to remain immune.

Shi Jinhua complained: "The officials have interviewed several major color TV manufacturers before. They clearly made good decisions at the meeting, but when they turned around, the entire industry was turned into a dog's brain and was in chaos again."

Just a few weeks ago, eight major brand companies including Ace and Rainbow just reached a consensus, saying that everyone should treat price wars rationally, establish a dialogue mechanism, and get rid of the entanglement of price wars. At present, the domestic color TV industry can only cooperate in competition and cooperation.

Only through competition can we promote the development of the industry and make the cake bigger.

But just a few days later, Caihong lowered the price of its rear-projection color TV to less than 10,000 yuan.

In the entire industry, everyone is engaged in a bloody price war, which has almost reduced the price of TV sets to cabbage prices. In some places, TV sets have even begun to be sold by the pound.

Under such continuous bloodletting, many companies began to be unable to bear it, including Ace.

In fact, Ace has approached many people before and thought of many solutions, but unfortunately, they were of no use at all in solving the current predicament.

As Lu Yiming was now the most famous "business wizard" in the Xia Kingdom, Shi Jinhua had a try mentality and asked for help to see if Lu Yiming could come up with a good idea to help Ace get out of trouble.

After understanding Shi Jinhua's needs, Lu Yiming suddenly felt embarrassed and said, "I have never been involved in the TV industry, so I'm afraid I won't be able to help."

Lu Ding, who was next to him, also spoke up and said, "That's right. People in their own professional field can't understand this. My son has never been exposed to these things. What can he do? Don't rush to seek medical treatment.

.”

Although he said this, Shi Jinhua did not give up. After all, Lu Yiming had never done anything cross-border before.

Speaking of professionalism, he studied computer science and made a lot of money by stock trading. This is not even close to a major.

Let’s not talk about the distant future, let’s just talk about recent times. He also pointed out that New Energy Technology Company has made a breakthrough in lithium battery technology, which is something that even Nokia’s engineers can’t figure out.

Isn’t this cross-border enough?

Now what do you mean by not being involved in the TV industry?

Why does this sound so like a shirk?

Shi Jinhua immediately said sincerely: "Mr. Lu, don't you have connections in the United States? Why not try overseas channels?"

After all, Ace's predicament is caused by vicious competition between each other, who are desperate to sell prices. Therefore, Shi Jinhua is interested in Lu Yiming's relationship network in the United States, hoping that Lu Yiming can help Ace open overseas sales - China's domestic volume does not understand

, exporting it to the other side of the ocean is not a massacre?

In addition to this reason, the country's foreign exchange reserves are now seriously insufficient, and with the development of the economy, the demand for imports is very large. Therefore, if the trump card can become famous overseas, it will not only increase tax revenue, but also increase foreign exchange income, and even more

Being able to set an example and take the lead for domestic enterprises is simply killing three birds with one stone.

Although Lu Yiming has never been involved in the TV industry, he is very familiar with import and export. After all, USB flash drives have become popular all over the world. Production bases have been established in Asia, Europe, and the Americas. In the export and sales of consumer electronic products,

For one thing, Shi Jinhua felt that Lu Yiming should be very proficient.

That's what he had in mind.

How could Lu Yiming not know this idea of ​​​​Shi Jinhua? After all, in the 1920s, Xia State became the largest "factory" in the world. The working people exchanged blood, sweat and sudden death for great economic prosperity, which not only dragged down their domestic counterparts to death

In order to survive, he also made his colleagues around the world go numb. Lu Yiming was very familiar with this path.

Lu Yiming said helplessly: "Good guy, so this is what you are worried about? Who gave you this idea?"

Hearing Lu Yiming's tone, Shi Jinhua seemed to have no intention of helping, so he immediately became anxious: "What? Is there something wrong here?"

Lu Yiming shook his head slightly and said: "This is a big problem. The idea of ​​knocking on the door of the American TV market at a low price is fine, but the question is, is the United States willing? Secretary Shi, have you heard of the United States' Anti-Dumping Act?

"?"

Mingyuan Technology's products, whether they are USB flash drives or MP4s, are technologically innovative products and are new things, so they have gained the love of young Americans and seized market share.

In addition, Lu Yiming obediently paid the money for the trip and had a "protective umbrella" behind him, so he naturally didn't have to worry about anyone coming to trouble him.

But the situation of Ace is obviously different. The television was invented as early as 1925, and has since entered thousands of households in Europe and the United States.
To be continued...