Author: Linjiangxian

At the beginning of the war between MSN and QQ, just like the previous battle between eBay and Taobao, no one was optimistic about QQ. After all, the strength of the parent companies behind the two parties was very different, and the gap was even greater than that between eBay and Alibaba.

Although Lu Yiming is the richest man in Asia, standing opposite him is the richest man in the world.

Coupled with the BUFF of worshiping foreigners and fawning over foreigners, it can be said that QQ is naturally at a disadvantage.

Not to mention that Microsoft was at its peak from 2004 to 2008.

At this time, the mobile Internet had not yet become popular, and mobile phones were still in the era of feature phones and 2G networks.

All netizens who want to browse the Internet basically log in on the PC.

And Microsoft is the absolute overlord in the PC era. By monopolizing the market share of operating software, it can reach the top and see everything at a glance.

As for the gap in market value, it is even more disappointing.

In 1999, Microsoft's market value exceeded US$600 billion, making it the world's most valuable listed company.

Yixun Technology, the parent company behind QQ, has just been listed on the Hong Kong stock market, with a total market capitalization of only HK$10 billion. The size gap between the two parties is nearly 500 times.

Now in 2004, Microsoft, whose business development had stagnated slightly due to the Internet cold wave, finally began to pay attention to the development of overseas markets, including Xia Guo.

MSN, as an instant messaging software, is Microsoft's pioneer in opening up the Xiaguo market.

Everyone believes that it will not take much effort for MSN to defeat QQ and win Xia Guo's instant messaging market.

After all, without any publicity or localization support in Xia Guo, Microsoft MSN already accounts for 10.87% of the instant messaging market share. Although it is still far away from QQ's 77.8% share, it is already the second largest in Xia Guo.

instant message applications.

Moreover, the business potential of MSN’s 10.87% users far exceeds QQ’s 77.8%!

You must know that in Xia Guo in 2004, there were about 20 million business people among Internet users, and MSN accounted for 10.75 million of these users, obviously more than half, which was more than Tencent's 9.5 million.

What's even more terrible is that in the business circle at this time, QQ is considered a very low-level thing in the eyes of most people, because the most common people using QQ are young people who hang out in major Internet cafes.

Even in many companies, employees are prohibited from using QQ during working hours.

In the eyes of many bosses, QQ is just a tool for chatting and striking up conversations.

Compared with the flashy QQ, MSN's famous family background and business temperament are obviously more suitable for business people. Therefore, people in the industry are very optimistic about MSN's ability to occupy the Xiaguo instant messaging market and believe that Microsoft is determined to win. Even if it cannot directly and directly cover the market with lightning speed,

Crush QQ, which will inevitably make it difficult for QQ to resist. After persisting in the struggle, it will get a chance to breathe and settle down.

However, the development of things is always so unexpected. As QQ performs one outrageous operation after another, QQ becomes more and more famous and has more and more users.

Although many people come here to steal food, and they are also ordinary people who have just come into contact with the Internet, the number of users has indeed increased, and there is no way to deny this.

There is a scale effect in social software. The more people use it, the more people will be attracted to it. Because everyone uses it, you can't connect with others if you don't use it.

On the contrary, if there are fewer and fewer users, the rate of user loss will be faster and faster. If your contacts no longer use this, then there is no point in using it.

This is the situation with QQ and MSN now. It doesn’t matter who is using QQ. Anyway, more and more people are using QQ, and you can’t contact them without using QQ.

As for MSN, no matter how high-end or business you are, your contacts and customers are all on QQ. Who do you use MSN to contact?

In the QQ group, Zhou Hongyi, who had joined Yahoo, spoke more and more brazenly, saying: "Mr. Lu doesn't follow martial ethics and actually carries out sneak attacks."

Brother Ma also complained: "First it is resume transmission, and then it is QQ Farm. I can't resist any of these two big killers, let alone the two coming together. It seems that the richest man Lu has planned it for a long time.

Didn’t I hear that he and Bill Gates are good friends and brothers, so good that they wear a pair of pants? Why are you so cruel?"

During this period, Xiao Ma was very concerned about this matter, and at the same time he also put himself into the scene, thinking about how he would face the encirclement and suppression of MSN if QQ was still in his hands. The conclusion he reached was that there was no

Any way. MSN is coming fiercely. Whether it is brand or tone, it is much higher than QQ. This high-end image cannot be caught up by QQ no matter what.

The result is good. QQ does not compete head-on at all, but constantly introduces new features, which creates a technological gap with MSN. It then uses an extremely simple game like QQ Farm to attract new users like crazy.

Now if we look at the monthly active data, MSN is not even a fraction of QQ.

The more he studied, the more frightened Brother Ma felt, and he was so impressed by Lu Yiming's problem-solving ideas.

Zhou Hongyi said: "Hey, they say there are no fathers and sons on the battlefield. No matter how close the relationship between the richest man Lu and Bill Gates is, they are still personal friends. For making money, even his own father would not have to beat him to death, let alone just friends.

?”

However, at this moment, Lu Yiming silently bubbled up: "@zhou红衣, Mr. Zhou, you have been a little distracted recently. Do you think I can't lift the knife?"

Zhou Hongyi saw that Lu Yiming had been blown away, and quickly said: "Mr. Lu, let's slow down the matter of raising the knife. I can tell you an important piece of information. Yahoo and Microsoft have just reached a landmark agreement. Both parties

It is agreed that the two major instant messaging software Yahoo Messenger and MSN will realize interoperability between users."

Lu Yiming suddenly got the news and was a little surprised. He recalled it carefully in his mind, and there was no news about Microsoft and Yahoo cooperating on MSN. He suddenly understood that QQ should have brought it to MSN.

Huge pressure prompted them to cooperate.

But then Lu Yiming felt that something was wrong, because in its original history, QQ also lifted up MSN and finally drove MSN out of the Xiaguo market. I haven't heard of anything like this between Microsoft and Yahoo.

cooperation.

Lu Yiming couldn't help but mutter: Damn, are you targeting me?

Many of the big guys in the group who were in the Internet circles were also shocked by the news.

Microsoft and Yahoo to join forces?

This means that the two parties are expected to form the world's largest instant messaging community, jointly occupying 44% of the global market share, and covering more than 275 million people!

What should QQ do to deal with it?

The number of domestic Internet users is now just over 80 million, and the consumption power of these 80 million Internet users is probably not even 1% of that of American Internet users. The commercial potential of the two sides is simply incomparable.

"@zhou红衣, is this news true?"

"Why don't I seem to have heard any news about this? If they really join forces, it will really be a troublesome thing."

"QQ is currently mainly focusing on the domestic market, but when they join forces, the market is the entire Western world. There is no way we can compare in terms of user scale."

"Not many people in China have computers now, and their spending power is even lower than that of the West."

After everyone's analysis, many people feel that although QQ can temporarily suppress MSN, in the long run, MSN will definitely be better than QQ. Even if QQ can have the upper hand in the Xiaguo market, looking at the entire international market, QQ

It's hard to compare to MSN.

Later, Zhou Hongyi released another bombshell news: "Mr. Lu, Mr. Luo Chuan of MSN has already said that as long as the security performance is guaranteed, MSN is willing to interoperate with more Internet social software, including Yixun."

.”

This news once again brought a little capitalist shock to the group.

Jack Ma yelled: "Damn, this is awesome. As long as there are enough prefixes, you have the final right of interpretation, right?"

"What he said is that he is still as arrogant as ever in Europe and the United States. Now QQ has the upper hand, and we need QQ to ensure safety before communicating? Who does he think he is? For Mr. Lu, this is pretty much the same."

Lu Yiming naturally saw through the language trap in these words at a glance, and immediately made a mocking expression as if he was so happy that he was pounding the floor, and then said: "What is interoperability, is it inclusion, right? They don't take care of themselves.

What kind of virtue? You want me to guarantee security? Damn it! Yixun Technology has a strong bones. We would rather accept failure than surrender. What's more, what if Yahoo and Microsoft join forces? In the field of social software, they are both

You stinky brother, all of them are not enough for me to beat with one hand."

As soon as Lu Yiming said these words, everyone felt a little speechless.

Although everyone knows that Lu Yiming likes to praise Haikou and his outstanding abilities, these words are still too shocking.

Don’t you have any idea where Yahoo and Microsoft are coming from?

It doesn’t add up to enough for one hand of yours?

Do you think you are Tathagata Buddha?

Seeing that Lu Yiming refused to give in, Zhou Hongyi immediately dropped another bombshell. He directly @Jack Ma: "Old Ma, come out and say something."

Jack Ma, who was originally diving to eat melons and make soy sauce, saw Zhou Hongyi directly @ him, and suddenly felt helpless, and said: "@What do I do? I don't have anything to say?"

Lu Yiming joked: "@JackMa, a guy like you with thick eyebrows and big eyes has also rebelled?"

Jack Ma quickly said: "I'm not, I didn't, don't talk nonsense."

However, Zhou Hongyi seemed to have no intention of letting him go, and said directly: "Stop pretending, didn't you also receive an invitation from MSN to join the 'Anti-QQ Alliance'?"

As soon as this news came out, there were a lot of questions in the group.

"?"

"?"

"???"

"A prophecy?"

"Jack Ma, you are quite awesome."

"Damn it, I didn't expect you to hide it quite deep, Old Ma. Are you planning to backstab Mr. Lu?"

Even Lu Yiming slowly typed "?".

Jack Ma immediately panicked and quickly defended: "Don't talk nonsense about backstabbing or not. My surname is Zhou. I can tell you, don't sow discord and destroy the deep friendship between me and the richest man Lu.

"

Later, he added: "Don't think too much, I just found out about this, so I haven't had time to tell you yet."

However, Zhou Hongyi was merciless and continued to expose him: "I think you are still busy with internal discussions and haven't had time to weigh the pros and cons and make a decision."
To be continued...