Chapter 81: The Subdued Tesla
Elon Musk gave up negotiations with Thunder Group.
However, considering Tesla's sales in Dongtang, it had to negotiate with other battery companies.
However, Biyadin Ningde Lishen, which has obtained the first generation of Thor battery technology license, is not ruthless, or Huang Haojie does not allow them to sell it at a low price.
Members of the Battery Industry Association must implement the reference pricing of the Raytheon Group, and it doesn’t matter if they use it themselves.
However, batteries sold to the outside world must implement the reference pricing of Thor Group. If you don’t execute it, just wait to be kicked by Galaxy Technology.
The first generation of Thor battery has a domestic reference price of 150 Huayuan per kilogram of battery cells, while the foreign reference price is $150.
Although it is a reference pricing, the problem is that they will never dare to sell it below this price by Yadiningde.
So after Elon Musk and Biyadinning Liguo negotiated, the three companies were priced at $150 per kilogram.
If you think it is expensive, then go and buy it with someone else!
Elon Musk almost vomited blood. Others bought it? Others were the Thor Group, and their prices were even more detrimental.
But even the battery is outrageously higher than Yaddinde’s, at $150 per kilogram.
Tesla has a high battery of about 300 kilograms, which means that each Tesla needs to buy a battery of 315,000 yuan, and the cost is obviously something Elon Musk cannot accept.
However, as the world's largest electric vehicle market in the future, Tesla will find it difficult to give up.
"President Musk! I have a suggestion that it is better to move Tesla's factory to Dongtang, so that we can purchase Ningde Battery at a purchase price of 150 Huayuan per kilogram," suggested an executive of Tesla's Dongtang branch.
Elon Musk pressed his temple and thought.
"If we build a factory in Dongtang, can the purchase price really drop to 150 Huayuan per kilogram?"
The executive answered in a vague manner.
"If the electric car produced is sold in Dongtang, it is this price. If it is not sold in Dongtang after production, it is $75 per kilogram."
As we all know, Tesla's most "cheap" model is model 3. In Milijia, the market recognized as the lowest price, its starting price is US$35,000.
But so far, this model that is in short supply only produces a long-range version, which has led to the starting price of the car reaching $49,000 (about 336,000 Huayuan).
Don't forget, this is just its bare car price.
If you have ever bought a car, you must know the miscellaneous fees such as "licensing fees", "delivery fees", "boutique decorations", etc. Unfortunately, this is not a feature of Dongtang.
Therefore, the actual price of picking up the car is $56,000.
After paying $56,000 to Tesla, the car still cannot be driven away because it also has to pay consumption tax and purchase insurance.
According to Milijia's policy, this car with a price of $56,000 will be subject to a consumption tax of $3,422, but Milijia provides the car with a tax reduction of $7,500. After adding the vehicle insurance, the final pick-up price of the car is $54,422 (about 374,000 Huayuan).
In other words, even the cheapest Tesla electric car is priced at $49,000.
If the first generation of Thor battery is used to be used, it will cost 45,000 US dollars to be produced abroad.
If it is produced in Dongtang and sold back to Mili's house, the battery cost will be $22,500.
Elon Musk kept thinking about it, and after a while he made up his mind that Tesla could not lose the Dongtang market.
"You go and have a talk with the Shanghai official, and I decided to build a Tesla electric vehicle factory in Shanghai."
"President Musk, you made a wise move, I'll do it right now."
After the Tangren executive left.
The vice president of Mili's family next to Elon Musk frowned and said:
"Elon! If we do this, our profits will not be too high."
"Hook! This represents the future of electric vehicles. If Tesla loses this, it means that Tesla will lose its future." Elon Musk said seriously.
"Also, the low profit is calculated at the current selling price. This is a brand new technology. Combined with our unique battery management technology, it can be fully charged in one or two minutes."
"Elon, are you talking about raising prices? But Milijia is now banning Thor batteries. What should I do about this problem?" Hook asked worriedly.
"Has the whole world banned the sale of Thor batteries? No, we also have markets such as Xizhou and Southeastern Tianzhu. Besides, I don't believe that Milijia will ban the sale of Thor batteries forever."
Elon Musk is not that stupid.
Now we must keep up with the trend. If we lose the market, it means losing the future.
Tesla does not keep up now, and once the market is crowded, it will only form a vicious cycle.
What's more, the battery is expensive, and Tesla can directly raise prices by using technology upgrades as an excuse.
Look at how many hours it took to charge for a full charge in the past, but now it only takes a few minutes to charge for a full charge. Such a powerful technology will of course increase the price.
Tesla, which is very powerful, soon reached an agreement with Shanghai Shanghai officials at the end of April to agree that Tesla will establish an electric vehicle factory in Shanghai Shanghai.
On the other hand, Tesla's Dongtang executives also reached a procurement contract with Ningdeliguo.
Of course, Thor Group also received a small order from Tesla.
Mainly Elon Musk considers that the high-end models are equipped with the first-generation Thor battery, which looks too low-end, so he can only buy a small batch of 1.5-generation Thor battery with tears in his eyes.
As for Panasonic's battery, Elon Musk only considers installing Tesla in the banned sales area of Thor battery. After all, Elon Musk has a headache when the explosion and spontaneous combustion of Panasonic's battery is also very troubled.
If it weren't for the ban on sales of Mili's home and the price of Thor batteries was too high, he would have wanted to replace them all with Thor batteries.
On the other hand, the three companies of Biyadin Ningdeli, which have obtained the first generation of Thor battery technology, have also been doing it continuously.
Biyadi is produced and sold by itself, so the plan to carry Thor battery is coming out very soon.
However, the production line of Thor battery is not cheap. A production line with an annual output of 10,000 tons of Thor battery is 80 million yuan. This is still a friendly price, and others can't buy it even if they want to.
Biyadi has ordered fifteen production lines, two of which are already under commissioning.
Ningde Group ordered twenty production lines and Liguo ordered eighteen production lines.
The most exaggerated Guodian Battery Company and China Energy Battery Company ordered fifty modified battery production lines and thirty-six modified battery production lines respectively.
Of course, this is because Biyadi and others make power batteries, while Guodian and China Energy Batteries produce power storage batteries, and the use of both is not on the same order of magnitude.
After all, an electric car has hundreds of kilograms of batteries, while a power storage station has hundreds of tons of batteries.
Pengpai Elegant has benefited from a large number of favorable policies, and the pre-orders have exceeded 10,000 vehicles. As of May 1, the cumulative orders have been 13,000 vehicles.
More than 6,000 vehicles have been sent to the owner.
On average, one Pengpai Elegant can bring 50,000 Huayuan profit to Pengpai Power. The order of 13,000 vehicles here alone will bring 650,000 Huayuan profit to Pengpai Power.
Of course these profits need to be used to fill in the investment losses last year.
However, following this momentum, it is expected to sell 100,000 vehicles throughout the year.
Wen Weiping has launched an expansion plan, not only to increase the production volume of surging and elegantly, but also the special vehicles of mid-to-high-end cars and buses have also entered the surging power plan.
It is time to prepare to fulfill the promise of the 100 new energy buses that have been promised to Shanmei City.
Yin Xitian, one of the shareholders of Pengpai Power, directly waved his money and invested in five electric vehicle parts factories in the eastern Lingnan region.
Because he had already planned to start his own business, Lifan would do it for the old man. He knew that the era of surging power had arrived, and it was still time to get on the bus as soon as possible.
Not only Yin Xitian, but Dong Xianxing, Huang Hailan, Zhang Jian and others also directly inserted into the electric vehicle spare parts market in eastern Lingnan.
An electric vehicle industry chain with Pengpai Power as the core is growing rapidly in eastern Lingnan.
Chapter completed!