Chapter Five Hundred and Thirty Development of Lihua Wine Brand
Judging from the current situation, the poultry raised in Lihua Village is still on the right track.
The various indicators here are originally developed with adaptation to pure agricultural and sideline products, which is the so-called pure nature. In the townships and villages under Yundong City, it is rare to find places with such an ecological environment as Lihua Village.
The chickens and ducks were walking leisurely, while the geese introduced from the north, although they were still small, were not inferior to domestic dogs at all.
Often, when someone appears, the "Zhazaza" screams, and the screams are majestic and solemn, and they sway with cute and strange movements, shaking over, trying to drive away the invaders who are trying to "occupy" their own territory.
This is not only a few small poultry, but also represents the hope of Lihua Village getting out of poverty from then on.
Brother Huanxi listened carefully as Yu Shuyi, Sister Lu and Sun Shuigen introduced the situation here to him, and listened very carefully.
Once you have done this, just follow this idea and you will see results at some point.
Just as I was about to see the first batch of dragon fruits planted, Brother Huanxi's eyes occasionally fell to the west and found that in the pond on the west, a man wearing a sun hat was sitting on a small stool fishing.
"There are fishes there?" Brother Huanxi asked casually.
"Yes, our local name is called skewers." Yu Shuyi smiled: "That pond is full of live water. If you fish for a day, you can catch half a bucket of skewers. It is very small. Some are only one finger long and can only be used for soup and sautéing it. There is nothing to eat. Last time I went to the farmers' market, and it costs a lot of ten yuan. Most of the people in the city bought it and went back to give it to the cats."
Brother Huanxi found that the fishing person seemed to be unable to hold back. He would pull up and take a look when he put the fish float down. If he put it down, he would pull up and take a look after it in less than a minute.
"The second boy from the old Shen family was named Shen Gengchen. Originally named Shen Youfu. Later, when he went to school, he thought the name Youfu was too ugly. So he changed this name." Yu Shuyi pointed to the place: "I graduated from university two years ago and couldn't find a job in the city. I came back last year and I fished here every day. There were two in the old Shen family. The eldest and Lao Shen worked outside the city. This second boy did nothing at home all day and went back to fish every day and asked his mother to make soup."
Brother Huanxi felt very curious: "Graduated from college? Although it is not easy to find a satisfactory job for college students now, it is not difficult to find a job that can support themselves."
Yu Shuyi and the village committee cadres looked at each other and smiled bitterly at the same time.
Originally, after graduating from Shen Gengchen University, he found a pretty good job. He studied agricultural cultivation and joined the research group of Professor Zeng Jianwen, a well-known domestic professor.
Zeng Jianwen? What "x element" is being studied in his Xiantao Village? This person named Shen Gengchen is actually his student?
Brother Huanxi didn't say anything, but listened to Yu Shuyi's words.
Originally, Zeng Jianwen valued the newly joined Shen Gengchen very much, but when he was conducting a cultivation study, Shen Gengchen messed up for some reason, which made Professor Zeng furious and scolded him fiercely.
As a result, Professor Zeng scolded him too fiercely or for some other reason, Shen Gengchen stopped doing it in anger.
After coming out of Professor Zeng's research group, Shen Gengchen found several new jobs, but he didn't do it for a long time each time, and in the end there was nothing he could do, so he returned to Lihua Village.
"Old Shentou was so spoiled to his precious son." A village committee cadre sighed: "He is a college student again. Old Shentou borrowed money everywhere to let him go to college. It was his pride. Who would have thought that he would fall to this point? Old Shentou and his elder brother asked him to work in the city together, but the boy said he was a college student and was embarrassed to work on the construction site, so he refused to go, so Old Shentou went there casually. He was young. He did nothing all day long, just fishing and sleeping."
Yu Shuyi also shook her head, looking very disappointed: "A college student has finally come out. In order to support him in college, he has lost all his debts. Old Shentou and his elder brother are working outside, unable to bear to eat or wear, just to pay off his debts. Look at how he is now."
Brother Huanxi also smiled bitterly.
I looked at the dragon fruit breeding site and everything was carried out according to Brother Huanxi’s requirements. The seedlings have been planted. If they go well, the first batch of dragon fruits will be produced in a few months!
Dragon Fruit is a brand new product developed by Brother Huanxi and Xiaopang. It has a special texture and strong vitality, which is definitely not comparable to ordinary fruits.
The batch of dragon fruits planted in Lihua Village are the direct descendants of the world's first dragon fruit, and are the best in terms of growth cycle and survival rate.
This also shows how high expectations Brother Huanxi has for Lihua Village.
"Mr. Lei, it's almost noon, so I'm still having dinner here." Yu Shuyi looked at the time and said with a smile.
"I'll treat this meal." Brother Huanxi slapped his head suddenly: "Fatty, take out the dishes we brought quickly. I forgot when I got off the car."
"Oh!" Fatty Mo slapped his head and rushed towards the parking place.
Brother Huanxi touched his head: "When we came, we packed more than ten dishes in the restaurant in the town. I will invite this meal today, I will invite you."
"How can you be so embarrassed?" Yu Shuyi was a little helpless: "Lihua Village is a little poor, but it is still affordable to invite you to a meal. How can the guests bring their own food?"
"I'll invite food, you'll invite wine." Brother Huanxi said with a smile: "Captain Yu, do you remember the jar of wine I asked you for that time? Very good, really good, I'm going to develop it."
Ah? Develop wine?
This wine can be brewed in almost every household in Lihua Village. There is nothing strange about it?
"The wine is fragrant and tastes mellow, and it won't hurt if you drink too much." Brother Huanxi didn't mean to joke at all: "I even gave it the name, pear blossom wine. I thought to vigorously promote this wine when I opened the restaurant in Yundong City."
In the eyes of Yu Shuyi and the village committee cadres, this pear blossom wine is just ordinary wine. Who doesn’t brew a few jars of wine in every household? When there is a happy event during the Chinese New Year, it will be taken out to drink it?
But Lei Huanxi, Mr. Lei actually wants to promote this wine. Can it be promoted?
"College Yu, we have a cooperative relationship and make money in business together. Since we want to do business, we cannot lose money. So I have the temporary consideration of cooperation." Brother Huanxi said very seriously:
"We are responsible for brand packaging and market promotion. The Lihua Village Committee is responsible for providing wine and signing an exclusive exclusive cooperation agreement with us. We will discuss the duration of this cooperation agreement. We can bargain for the specific cooperation price, but what I can guarantee is that we will definitely give you a satisfactory price. Village Chief Yu, we are already doing this, and we have even registered the trademark of 'Lihua Wine'."
Yu Shuyi thought about it: "Mr. Lei, I'll say something bad. Every household here can do Lihua wine. The village committee and Fangcun Company have signed an exclusive cooperation agreement. Once some villagers see that the wine is selling well, what if they regret it? For example, Zhong Dafu. At this point, the village committee's binding force is not very strong."
Brother Huanxi smiled: "I have considered this too. Village Chief Yu, if our wine is sold well, what are the merchants’ recognition? It is the brand of 'Lihua Wine', not the liquor from Lihua Village. This is essentially different. It takes a long time to operate a brand and takes a lot of energy. For example, Wuliangye and Moutai, the quality of many wines is not inferior to them at all, and it is even better than them, but they cannot do it in terms of popularity, price and market share. Why? This is the effect of a brand."
So our Brother Huanxi is not worried about what Yu Shuyi said.
The smell of wine is afraid of the deep alley.
As long as he promotes the pear blossom wine and firmly grasps the trademark brand of "pear blossom wine", people like Zhong Dafu will not cause any big waves.
Because customers recognize "pear blossom wine", the market recognizes "pear blossom wine".
Yu Shuyi is also a smart person and soon understood what Lei Huanxi meant.
"Also, aren't you that warehouse still empty?" Brother Huanxi turned the topic to this: "We can still cooperate. You provide the factory as an investment, we provide machinery and equipment and funds to turn that into a big winery."
"Ah?" Yu Shuyi was stunned, then was ecstatic: "That's great, Mr. Lei, why didn't I think of this idea? The warehouse was empty there for too long and it didn't work at all. It was just right to change it to a big winery, and it would not cause any pollution to the environment."
That warehouse has always been a pain in Yu Shuyi's heart. When she was cheated by someone else, she borrowed money to build the warehouse according to the other party's wishes, but the other party regretted it.
Yu Shuyi never thought that this warehouse could be useful, but Lei Huanxi helped her think of it.
"Mr. Lei, I don't know what to say." Yu Shuyi held Lei Huanxi's hand: "Lihua Village has been poor for so many years. No one looks down on us, and no one wants to come to invest. On the first day of my tenure, I was ambitious and wanted to take Lihua Village to a well-off life. However, the setbacks and blows made me almost disheartened. But you, Mr. Lei, came and helped us so much. Forget it, it's meaningless to say these. In short, thousands of words are just one sentence. Our Lihua Village follows you, Mr. Lei, and will go the end. As long as I am still the village chief here, I will never change!"
This is Yu Shuyi's sincere words.
Chapter completed!