Chapter 142: Darkness Chencang
Three days later, Su Xiaoxiao's "The First Chinese College Student E-sports Invitational Tournament" plan was taken.
After making an appointment with them, Su Xiaoxiao went to Ding Zhen's office with a plan. In addition to Ding Zhen, vice president of sales, there were also He Li, sales director of the Northern Region and several other supervisors of the Northern Region.
Opening the plan, Su Xiaoxiao said: "First of all, I positioned our store in Dingsheng Computer City as: Benyue Computer's first 'brand image store' in China."
"Unlike the past stores, the primary purpose of brand image stores is not to sell, but to showcase Benyue's latest products and cutting-edge designs, representing Benyue's image."
“Brand Image Store?”
When he said this, everyone was stunned and looked at each other, not quite understanding what it means.
Ding Zhen even repeated this sentence, then recited it silently several times, and then wrote it on the notebook used for work.
Su Xiaoxiao understood that they didn’t understand this, after all, it was a concept from a few years later. And with the current conditions, if it were based on the standards of the previous life, a brand image store would not be so easy to create.
Not only does it require a complete set of vi visual designs, including corporate logos and booth designs, but it also requires outsourcing to be done in time. If it is also necessary to cooperate with the release of the latest products, personnel training, etc., it is almost impossible to complete. Therefore, he just borrowed the concept of "brand image store" and the main functions in the early stage.
Thinking of this, he introduced to you what a brand image store is.
He also introduced: "This time we should not turn the booth into a counter. In the image store, we do not sell a computer, but are only responsible for displaying and attracting traffic. We should make the scene lively and just attract users to achieve our goal. Come to our Benyue Image Store and you can experience the most cutting-edge products, the most popular games, the most patient explanations, and the most considerate service."
"It's still the idea when attending the gameyoung exhibition: Kung Fu is 'outside'."
After he said this, Ding Zhen immediately understood.
In the entire Xiguan Village, Benyue has at least dozens of vendors of different sizes, and this time there are some agents from other cities in the northern region who are also preparing to come and observe. What a great opportunity for channel dealers.
If you only compete with first-line manufacturers on-site through package formats or price wars to compete with sales, you may not be sure of it, but also have little significance for overall sales results. It is better to take advantage of this opportunity to expand channel agents in more cities. This benefit is obvious.
Listening to Su Xiaoxiao continue, he now understood what Li Zhiyong said about Su Xiaoxiao: Playing cards without reason.
Then, Su Xiaoxiao talked about how to attract traffic, but he has not yet discussed the plan itself.
He Li said: "I heard that Dream Group has invited the famous martial arts star Zeng Jingjie. He will go to the scene to participate in the event. Can we fight over them?"
"We cannot fight them head-on in accordance with the conventional combat methods. My plan is: the first Chinese College Student Esports Invitational Tournament of the Benyue Cup."
"First of all, the main group we are facing is young college students. I won't say much about the university atmosphere in Xiguancun. Secondly, as a carrier, the game can be closer to our target users than stars. The entire invitational tournament is divided into two parts. In the early stage, we will decide the champions of each city through the form of "study" and represent this city to participate in the finals."
"The members of each e-sports team are influential young people in the local area. Coupled with their fans and local media promotion, the invitational tournament will become a hot topic in the city, and the final climax of the entire incident will be in Pingjing and at the final venue: 'Benyue Brand Image Store'"
Su Xiaoxiao said that he then began to show them the design ideas of the entire "brand image store".
Including how to build a large screen, how to place seats, etc.
The more He Li listened, the more excited she became. She also realized that Su Xiaoxiao's plan was the most suitable.
During the opening ceremony, Benyue was not facing the on-site sales problem. In Dingsheng, the computer city, it was such a good location. Even if the blind cat hit the dead mouse, the sales volume would not be too bad. But if it was just a phased sales volume, then the participation this time would be lacking.
Just as Su Xiaoxiao said: "Kung Fu is off the court."
She knew the influence of Xiguancun games on college students, and she could imagine what a grand event the finals would be.
Several supervisors from the northern district next to him couldn't help but raise their eyebrows as they heard it. Su Xiaoxiao's plan was like "image store", "audio", "e-sports", and many concepts were the first time they heard, but they still heard the core concept of the entire plan: don't just focus on the larger place on the scene.
He then interrupted, "Manager Su has such a good idea. Now this young man is more enthusiastic about playing games than watching celebrities when he talks about playing games. Moreover, our Benyue brand is now mainly aimed at college students. If he is in universities in various cities, the agents will definitely be happy and will definitely cooperate with our work."
After hearing them interject a few words, Su Xiaoxiao began to make a final summary.
"This is the overall plan for participating in the Dingsheng Opening Ceremony: the 'e-sports invitational tournament' combined with the 'brand image store', through the 'small event', triggered the 'big hot spots', and then supplemented with three-dimensional online and offline publicity, to drive college students from various cities and universities to participate and become their "things around them". Finally, it focuses on playing games and choosing to fly to the moon.
’The concept of ’ can achieve a win-win situation of products and brands, sales and channels, media and users.”
After he spoke, everyone applauded.
"Manager Su, what did you think of this? This idea is so good. I haven't heard of any brand using this form."
"Manager Su, this is a good way to brand image store."
"The key is that the game invitational method is good!"
Listening to everyone's praise, He Li also applauded from the bottom of her heart.
In fact, at first she just felt that Su Xiaoxiao was just a show of her reputation, and she usually acted very arrogantly, but she even said that it took three days. As a person who has seen all kinds of storms, she disliked young people talking big, and then she couldn't do it once she did things. She was still a little worried about Su Xiaoxiao these days.
But it doesn't seem like this now. Su Xiaoxiao proved that in the face of absolute strength, everything is a cloud.
There were only some small questions that she needed to verify, so she asked: "But if we have to prepare for such a large-scale competition in such a short time, will it be very tight? We can find local channel dealers to cooperate, and do the headquarters have relevant resources to implement them quickly."
"No problem, our second department can do it." Su Xiaoxiao said directly.
Everyone was stunned and He Li asked: "Can you organize these events?"
"Yes, my plan also has an implementation plan for the preparation of the event, which can implement the links to everyone. And I happen to be the administrator of the Game City Forum. You may not know that it is the base camp of the e-sports professional team. There is no problem in this regard. As for regular media publicity, this is our strength."
"very good!"
Ding Zhen nodded and looked at the others and asked them again: "What else is there?"
"It's gone."
He Li shook her head. She actually had a problem, but it was not suitable to say in front of Su Xiaoxiao.
At this time, Ding Zhen said, "Then Xiao Su, let me tell you a question. This is what I am most worried about now. You need to convince your department's leaders, or even your big leaders. Because this may cause conflicts between your department one and the department two, or even..."
Ding Zhen said, Su Xiaoxiao understood immediately.
It seems that this was originally done by one movie, and they asked themselves to come over to give an idea.
But what he came up with this idea was obviously beyond their expectations, making them realize that the plan of the first department might not be implemented. But if the second department took over, it would inevitably lead to opinions and conflicts between the two departments. Ding Zhen was obviously unwilling to get involved in this kind of thing, so he wanted Su Xiaoxiao to come forward.
"Don't you get involved if you don't want to get involved?"
Su Xiaoxiao smiled wickedly and thought that he had been living in the workplace for so many years, but he still had the ability to pull people into the water.
Besides, you asked me to make a plan for several days, and finally came out. It was even more excessive and ignored it at all. You would get the advantage when you encounter it, and you would like to hide when you see it. You would be a "old fox".
The next moment, Su Xiaoxiao said, "Then you can't do it, just give me my plan to one." He retreated and advanced.
"...I think."
He was a little embarrassed when he said it, and Ding Zhen also knew that one movie did not have this ability.
At this time, He Li was a little impatient and said, "What kind of thing to hand in? Xiao Fan, you might be fine if you ask him to make a booth, but it is impossible for you to let him set up an image store or an invitational competition like Manager Su. After so long, I know him too much."
As soon as she said this, Ding Zhen realized that it was indeed unrealistic.
Before we could leave, Su Xiaoxiao added: "Mr. Ding, this is not a big deal. Since you think it may be a bit difficult in one section, we can keep it secret. You can call our manager to come over and let's talk together. Our second section uses a few confidants, who knows it. Anyway, it's during the National Day. Even if you know, you can say that you did it yourself in name, and we are just helping..."
"When you say that, why do I feel like a thief?"
"Mr. Ding, do you just say it's OK?"
"If you okay, call Manager Tan over and talk to him?"
"Okay." Ding Zhen nodded.
The next moment, Ding Zhen called Tan Shichao to his office.
After the latter discovered Su Xiaoxiao, he was stunned.
He introduced the whole thing with Ding Zhen. Now, Tan Shichao likes the more he listens, because Su Xiaoxiao snatched away the meat from his mouth. It would be great to think about it when he was about to merge the two departments. And it was an old routine. If he was good at his leadership, it would have nothing to do with him. Moreover, Fan Qingming would not point the finger at him. Thinking of this, he said: "Mr. Ding, don't worry, we will definitely cooperate with you well."
"Well, there is also this matter I hope to limit it, so don't know too many people." Ding Zhen hinted.
"I just say I won't let one movie know?" Tan Shichao said, feeling that if they don't let them say it, how could they get angry with Fan Qingming? He then said, "But what if I know? They can make plans, plan, and organize events, they can't do it!"
"Xiaotan, everyone belongs to the same company."
"All right."
Tan Shichao said, looking at Su Xiaoxiao beside him.
Unexpectedly, the latter gave him a strange look, which obviously meant that he was saying: Don't worry.
After a while, they left Ding Zhen's office.
Tan Shichao complained: "If you don't let one movie know, how can this stimulate them?"
"Don't worry, he said he wouldn't let him know, so he wouldn't let him? We can find a way to let one of them know." Su Xiaoxiao said with a wicked smile, slapped Tan Shichao's shoulder, like an old man educating young people, and said: "This matter really needs to be known to them, and they have to be reacted, otherwise they are not in a hurry. How could the leaders feel it is necessary to merge?"
"Xiaoxiao, it makes sense! I'll listen to you."
Tan Shichao laughed loudly, and happened to pass by a work area. He found Tan Shichao staring at him stupidly.
So he blinked at him, gave him a strange smile, and even began to learn from Su Xiaoxiao, saying to Fan Qingming and others: "Xiao Fan, do it well, brothers, come on!"
As he said, leaving Fan Qingming, who was unable to touch his mind, suddenly became nervous.
Su Xiaoxiao announced this in the group leader group, and then began to divide the work and assign tasks to each group: the execution group is responsible for the preparation of the event, the media group is responsible for contacting the media in advance, as well as various forum public relations articles, and the copywriting team must quickly issue the manuscript. He specifically instructed Han Dahai: "Dahai, ask Pepe to write an announcement about the event invitation."
"Ah? Let Lin Peipei?" Han Dahai said.
"Yes." Su Xiaoxiao whistled back.
Soon Han Dahai called him alone on msn and said, "Brother Xiao, I have something I have to tell you. I have always suspected that she was the one who betrayed us last time. If you let her do it, wouldn't she know? She will definitely tell one at that time, and she will even make trouble in the forum."
"Okay, but do what I said." Su Xiaoxiaoxiao replied.
Han Dahai felt that Su Xiaoxiao had some intentional elements, but he accepted it.
He has become accustomed to listening to Su Xiaoxiao, which is easy to make trouble and will not make mistakes.
But after a while, Tan Shichao also sent a puzzled expression and said, "Xiao Xiao, this Lin Peipei is not very reliable, I'm very worried."
"explain."
"What are you worried about?"
"I suspect she was the last time I complained."
"Well, that's great, I just need her to do this!"
Su Xiaoxiao finally said that Tan Shichao remembered what he said just now: I really have to let one movie know.
He immediately laughed and replied, "Xiao Xiao, I have learned a lot with you."
Chapter completed!