Chapter 160: A Little Trial
"Mr. Chen, this is Su Xiaoxiao from Benyue that I mentioned to you, and he initially suggested that we cooperate with Benyue Company. By the way, Mr. Chen, Xiaoxiao is also a well-known IT blogger of China Blog, the 'Little Fliggy' who proposed the Fengkou theory."
"Xiao Xiao, this is Mr. Chen Lei, CEO of our Luoshen Software. He likes the articles on your Huaxia blog very much. Mr. Chen also knows your classic cases at the GameYoung exhibition."
At the door of Benyue brand image store, Luoshen Vice President Liu Jian introduced each other to Chen Lei and Su Xiaoxiao. Because the sound at the competition site was very loud and noisy, Liu Jian had to increase the volume.
Then, the three of them naturally walked towards the other door. Although the large screen there was still playing the e-sports competition of Benyue, the sound of the speaker was a little smaller.
On the way, several young people passed by them, walked straight to the person wearing uniforms next to them, and asked, "Where is Benyue's e-sports competition?" Although this person was wearing a uniform, he was obviously a staff member of other brands. After hearing this, he rolled his eyes helplessly and waved his direction reluctantly.
Chen Lei was a little surprised now. He had participated in many opening ceremony of the Computer City before, but he did not expect that this time, Benyue took the form of holding an e-sports game event to create momentum. And what was even more unexpected was that a simple game competition would have such a large traffic.
In fact, they came once in the morning and were attracted by the huge traffic. Unexpectedly, they came in the afternoon and not only did not weaken, but instead increased. This made him feel a little more confident in the attempts and transformations in the game field that have been discussed within the company.
As the CEO of Luoshen, Chen Lei went back to the company at noon and checked the market strategy that Benyue has recently adopted around this e-sports event on his computer.
He found that this marketing promotion was simply a "triangle of sea, land and air" strategy: the "air bombing" of the media and forums; the close cooperation of "ground forces"; especially in the utilization of online media and forums, it can be said that it has achieved the ultimate, and almost no market costs are spent, and the overall plan is extremely cost-effective.
This is not a simple activity, but behind this is actually a systematic thinking model that supports it.
Luoshen Software is called "the Whampoa Military Academy of the software industry", and is especially praised by the industry in the marketing and promotion segment. But Chen Lei knew in his heart that although they had achieved certain results with a few inspiring ideas in the early stage and Luoshen's "Iron Promotion Army", this method has a low threshold and cannot become the company's core competitiveness, nor can they form a real "firewall".
To transform previous advantages into winning trends, more innovative and breakthrough ideas are needed, and systematic marketing thinking is needed for long-term planning.
This is also the reason why Chen Lei took the time to see Su Xiaoxiao. If a talent like Su Xiaoxiao comes in, coupled with Luo Shen's strong team execution ability, he can consolidate his early advantages and he can also focus more on product research and development.
Looking at Su Xiaoxiao, Chen Lei's eyes were full of his young self...
But in Su Xiaoxiao's eyes, Chen Lei in his memory.
Dressed in a standard suit, his eyes still looked a little dark. He still looked the same, and he was always a model worker among CEOs. Thinking about the last life, he was called the Luoshen system and said that he was trained by Chen Lei. Unexpectedly, this time he only took two months to see him, and it was obvious that he was very interested in him.
It feels so good to be reborn...
The room was still noisy, and Su Xiaoxiao pointed outside again: "Mr. Chen, if you don't mind, we can go outside to chat, it's too noisy inside."
"The same goes outside, there are speakers arranged by you Benyue everywhere." Chen Lei said, with a hint of teasing in his tone. Then, he told Su Xiaoxiao that Benyue's game invitational competition was effective very well, and said, "I have read your articles, and several of them are very optimistic about the Internetization of games?"
"Yes, it's actually an online game." Su Xiaoxiao said.
Chen Lei nodded and asked curiously: "This is a LAN game, is it an online game?" He pointed to the game in the competition on the big screen. He knew very well that in theory, he should not use rigid concepts to divide LAN games and WAN games, but he still asked this question unconsciously, hoping that Su Xiaoxiao could give him an answer.
"Yes. The current games you know about before are still limited to the game itself, and only influence some core people." Su Xiaoxiao introduced, and said: "Once the game products are Internetized, games will no longer be limited to the game itself, but will rise to the virtual world. By this time, the proportion of the entire online game will be a hundred times the current scale..."
"The culture of online games extends upward or downward, which will drive the development of hardware, network, culture, film and television, peripherals and other fields. This will be a massive market, which is also the fundamental reason why I am optimistic about online games. And the new e-sports on this basis will also be a completely different form than today..."
Su Xiaoxiao said casually, and Chen Lei listened seriously.
Su Xiaoxiao understood that this was just the opening remarks of their meeting. Today is the first time we met, and it is not yet called a formal meeting, so we don’t have to talk so deeply.
But Chen Lei became more interested in Su Xiaoxiao and found that his tone was neither humble nor arrogant, and his speech was rigorous, and he had the calmness and stability that he should not have at this age. At the same time, his expression of speaking made people unconsciously develop affinity and trust, which is rare.
Then, Chen Lei asked about his previous work experience, etc.
Su Xiaoxiao answered one by one and talked to Chen Lei about Luoshen’s game. He directly stated that he was very interested in Luoshen’s martial arts game and proposed that from a cultural perspective, martial arts can actually be a large system. He only used the word "system" here, and did not use the concept of "martial arts universe". After all, this is a statement that only exists twenty years later.
Then he said: "I like Luo Shen's martial arts game very much. It has a strong sense of culture and a strong sense of substitution."
"Yes, games are the carrier of culture, and this is also the original intention of our attempts to play games back then."
Hearing Su Xiaoxiao's recognition of the company's products, Chen Lei nodded. Although he doesn't understand the system yet, he vaguely feels that what Su Xiaoxiao said makes some sense. His sense of product is very strong, and only with this feeling can he make achievements in the marketing field. From Su Xiaoxiao's thinking, Luoshen's products can actually create their own "martial arts world" like the old man's martial arts world. So can Luoshen build his own "martial arts system" in the future?
Thinking of this, he asked, "Do you read the old gentleman's book?"
"Of course, the flying snow shoots the white deer in the sky, and the laughing book is the hero leaning against the green mandarin." Su Xiaoxiao said: "These simple fourteen words are a complete old man's martial arts world, just like the Lord of the Rings or Star Wars. We should also have our own system and build our own martial arts world."
After Su Xiaoxiao said this, Chen Lei nodded secretly. He understood Su Xiaoxiao's ideas and strengthened his ideas.
Although the three of them stood here just chatting casually, and their original intention was to get to know each other and say hello, they didn't expect that this chat would talk a lot, which also gave them some new ideas in the direction of the company's development.
Chen Lei was very happy. He just came here to check it out today, but he didn't expect it to feel good. He said at this time: "Okay, then you can be busy first. On our third day, if you have time, I'll invite you to our company and we can have some tea."
"Okay, then we will see you on No. 3." Su Xiaoxiao said.
Chen Lei nodded and they shook hands.
Su Xiaoxiao suddenly remembered the first issue number of the reprinted internal magazine. The articles there were carefully designed by himself to deepen each other's understanding. Thinking of this, he immediately said: "By the way, wait a moment, I'll give you a magazine. Our internal magazine has just been reprinted, and today it is the first publication. If you are interested, you can take a look."
"Okay." Chen Lei nodded, showing great interest.
Then, Su Xiaoxiao returned to the company store and took two magazines, one for Liu Jian and the other for Chen Lei.
Liu Jian only looked at the cover and thought it was very good. He followed him to turn the pages and shouted casually: "Ha, Honorary Editor?" He smiled and looked up at Su Xiaoxiao, saying: "Which article was written by you, brother? I said why don't you write a blog recently? Are you just spending your time providing articles to your company?"
"Yes, this is indeed the case recently." Su Xiaoxiao smiled and replied.
Chen Lei realized that this magazine must have content, and his eyes followed him to look at the editorial board list. "Honorary Editor?" He muttered in his heart, thinking that although this was a false reputation, a young man who had just graduated for two months also needed some skills to get this false reputation.
He is looking forward to the next meeting.
Finally, he and Liu Jian walked out, looked back at the game situation on the big screen when they went out, and said to Liu Jian: "No matter what this person is digging, he has to dig it up. In the critical period of transformation, we need these fresh blood and such a silver carp effect..."
"I understand." Liu Jian nodded.
Chen Lei also instructed: "Hurry, don't let others take the lead. Because there must be others staring at what we like. Gold will always shine, and once it shines, the gold nuggets will come."
"Don't worry, I understand what you mean."
After Chen Lei said this, Liu Jian realized that his task was very heavy.
After they left, Su Xiaoxiao kept staring at the scene.
Although it was already four or five o'clock in the afternoon, the atmosphere of the entire Benyue Image Store was very good. The entire exhibition hall was surrounded by crowds. Some people tried the machine and received coupons while watching the competition. Although the shopping guide next to him was a little tired, he still kept smiling.
Su Xiaoxiao asked Xiao Hu to take a few more photos of the scene and find a good theme at the same time.
Bai Jie also asked the reporters on the scene to conduct real-time reports to ensure that there is fulfilling content to report at night.
Ding Zhen looked at everything in front of him and asked He Li: "Did you not expect it?"
"No! No!" He Li said: "I didn't expect Xiaoxiao to design this plan so perfectly; second, I didn't expect that he, as a young man, could work as a deputy manager of the marketing department in our company and do the job so beautifully."
"Well, I think so too."
Ding Zhen also nodded in agreement. Now he felt that Li Zhiyong was really smart and could keenly discover Su Xiaoxiao.
At this time, Luo Zhao was shocked when he looked at the hot scene in front of him. He never thought that a game would attract such a large number of people, far exceeding the big star and small models invited by other stores. He was a little curious and sighed with Su Xiaoxiao: "Your idea of playing games is really amazing, and it can actually surpass those who invite stars."
"You feel pretty good?"
"Very good!!!" Luo Zhao said with a smile.
Su Xiaoxiao nodded and then said, "However, it is because there are so many key advertising spaces." He thanked Chen Mi again in his heart.
"But the game is so popular, it's quite unexpected to me." Luo Zhao said.
"Well, maybe for a long time to come, the game will be beyond everyone's expectations." Su Xiaoxiao said.
When Luo Zhao heard this, he immediately understood what it meant.
He hurriedly said, "Brother, you should take me more in the future."
"No problem!" Su Xiaoxiao said with a smile.
Time flies so fast, and it is evening again in a flash. Su Xiaoxiao noticed that many staff members of the brand were preparing to close the store facing the sparse customers. The whole Benyue was still very lively and became a unique and beautiful scenery in the entire exhibition hall. After looking at the watch, he said to Luo Zhao again: "I'll have trouble you these days."
"No problem!" Luo Zhao smiled.
In this way, the first day of opening ended.
The effect of the entire store completely exceeded the expectations of the sales department. Although everyone was tired, they were very happy. Su Xiaoxiao looked at the time and felt that it was almost time to go back to the hotel. Tonight, Huhai Group would invite a banquet for staff and several team members.
At this time, Bai Jie came over.
Su Xiaoxiao smiled at her and said, "What do you want to eat at night? Do you want me to recommend it to you? There is an authentic dish nearby."
"No! I decided to be with you." Bai Jie suddenly said.
This made Su Xiaoxiao stunned and asked, "With me?"
"Well, didn't you say there was a Huhai reception tonight? I've decided, I have to support you." Bai Jie said at the end. She thought about this for a long time. She originally wanted to see her father, but in the end she turned into a job that could not support Su Xiaoxiao.
Everyone supports it, why don't I support it?
She convinced herself in her heart.
Su Xiaoxiao listened, suddenly laughed and said, "Okay... Our teacher Bai is the most knowledgeable about the general idea."
"Hmph, it's all about your mouth." Bai Jie pouted her little mouth.
"What should I do? I agree with my body?" Su Xiaoxiao asked with a wicked smile.
The next moment, Bai Jie twisted his arm suddenly and said fiercely: "Rogue!"
Chapter completed!