Chapter 023 Commercial Sponsorship
"This...this..." Otherwise, Zhao Yong was ignorant, facing the retort of the Wu brothers, he blushed, but couldn't say anything, and could only stare at Wen Hao and stare at him.
"It's okay, it's okay, they all attended the sailing school. If you scold their teachers in front of them, I would have to be unhappy to listen. Here we have never heard of Emperor Hong's class, so why not go and listen together this time. Actually, I think that Emperor Hong has a very reasonable saying, whether it's right or wrong, it's no harm to listen more." Wen Hao is really well cultivated. He can laugh when faced with his two subordinates' behaviors that are not worthy of face, and he smiles very sincerely. Compared with him, Zhao Yong seemed even more inappropriate.
Ximaozhou Island at the end of October is the most lively day of the year. Usually, due to the sailing school classes, most ships cannot dock at the pier here, but October is OK because this is a twice-year student internship period.
Senior students will line up to board the Royal Navy training ship, then set sail with dreams, and prove with practical actions that they are already a qualified naval intern officer; junior students do not have to watch the elder brothers and sisters travel happily, and they also have small training ships to use. Although the voyage is not long, they can also excite them; some of the children who have just started school also play, the windsurfing board invented by Emperor Hong is the enlightenment toys they understand the sea, see the sea, and are familiar with the sea.
However, this year's Ximaozhou is different from previous years. You can't see the Royal Navy's training ships, nor can you see the children on the seaside stepping on the windsurfing. Now the main battleship of the Royal Navy is cruising by the island, and the dock is parked on the majestic sea king, which is as powerful as a hill. There is only one person who can drive this ship out, Hong Tao, the Emperor of the Empire!
Now the nautical school has been in name only. In addition to the last batch of prairie students waiting to graduate, the official students of Jinhe Kingdom have transferred to the newly built Naval School in Mayi Port and the Imperial University in Kalamba Port to continue their studies. This school, together with the island of Ximaozhou, will end the lease period and be officially returned to the Song Dynasty court. Since then, the Royal Navy warships can no longer take advantage of the excuse of protecting the Ximaozhou Nautical School to come to the Song Dynasty to stroll around. The two sides have already defined their respective territorial waters two years ago, and the warships cannot enter the other party's territorial waters for no reason.
Today is the first day of Emperor Hong's lecture. Although the time is set in the afternoon, sea boats have started to unload people on the dock early in the morning. I don't know whether others come or not. Anyway, the merchants must come to support the emperor. In recent years, it is up to Emperor Hong to take care of everyone, so they can eat the food to drive the sea so sweetly. They can't help much. Now the emperor wants to give a lecture, but he has the chance to repay him. If he doesn't step on the threshold, he will be reluctant to say that he is a merchant.
It’s not called support for me to come by myself. A group of merchants who are just good at reading newspapers and are full of money come to listen to the emperor’s lectures? That’s a mess. Maritime merchants may not have much knowledge, but they are the world’s best in the ability to figure out people’s hearts. What kind of listeners do the emperor need to give lectures? They must be people with great knowledge. The greater the knowledge, the more face the emperor will be. But where can we find people with great knowledge? This is hard to find people with great wealth, and there are some in the Song Dynasty!
What, they all regard money as dirt? It depends on who they are talking to, and what they are asking them to do. In a business society, it is very expensive to treat money as dirt. I don’t deny that there are, but it is definitely not the majority. Most people think that the dirt pile is not big enough and the things they ask for are too dirty, so they regard it as dirt. If you pile the dirt high enough and give them a good explanation, they will immediately plunge into the dirt pile and don’t want to come out.
When I went to listen to the lectures of the Emperor of Jinhe Kingdom, this excuse was more obvious. Moreover, this emperor was also a person of particularity. He did not write any high-profile words such as opening lectures on the invitation. Instead, he said that he would discuss the matters of the Great Qin State with scholars from various countries in the nautical school in Ximaozhou. What is discussion? It is just inquiry and discussion. Since it is inquiry and discussion, then when we go, we are not going as a student, but at the same level, or even a little higher, and we are invited scholars. In addition, the sea boats, kabuki, fine wine and delicious food prepared by Shanghai merchants, what's wrong with going?
"Is this invitation too much? Is it a lot of gold?" When Hong Tao arrived at the Ximaozhou Wharf, he had seen the crowd of people on the wharf before the boat landed. Even if he digs out all the maritime merchants, there would be more than 100 people, most of them were middle-aged and elderly people with long beards. The literati of the Song Dynasty were easy to distinguish. You could tell a thing about it by looking at the beard. Whose beard is long, regular, and elegant in shape, and whose knowledge would not be too low. It was the first time Hong Tao gave lectures to so many literati of the Song Dynasty. Even if he was thick-skinned, he couldn't help but feel a little scared.
"Your Majesty, my subordinates strictly abide by your instructions. In addition to the security work and accommodation expenses, everything should be simple. These are the money paid by the shareholders of the company. They will not use a penny of the treasury, and they are reasonable and legal. They are sponsors and are published in the newspapers. Each donated money has a name. If it weren't for not having that much money, there were queues to donate money to report. Their names are not worth money, but they cannot be compared with you." The speaker was the fourth chairman of the Strait Company, named Sun Yuetang, who was a pure Song man, and a wealthy family, the eldest son of the old sea merchant in Guangzhou.
However, after he took over his own business, he immigrated two of his three sons to Jinhe Kingdom. Not only his son, but his whole son and his family immigrated with his eldest son and his family. Only he himself took his second son and his family to Guangzhou. He said to the outside world that his eldest son and his third son had gone to a port to handle family business. In fact, there are many maritime merchants like him, and everyone bet on both sides of the family's fate. Now that Jinhe Kingdom is at its peak, he naturally has to bet more bets here.
It was not enough to make him the chairman of the Straits Company. This position was very important, otherwise Cixi would not have worked part-time. In fact, Sun Yuetang was the first informant of Cixi's development in Guangzhou City. Later, she became Cixi's main backbone and developed countless intelligence officers from the Supervision Department through him. Even if he wanted to betray Jinhe Kingdom, the Song Dynasty would not take him in again. There were too many bad things he did, and it was difficult to write about!
"Sure, Chairman Sun, you know how to sell advertisements, attract sponsorships, and take advantage of the celebrity effect! This chairman is really not in vain. Since they have spent so much effort to improve, I will work hard to make their money not waste in vain. I will pay them some interest first. You tell the merchants who paid the money, and I will allow them to hang signs on the school walls. Since so many famous scholars of the Song Dynasty have come, it is definitely not a bad thing to see their own names. If you can find a few more painters to draw the grand occasion of the Navigation School and carve it into a carved sheet and print it on the newspaper, wouldn't it be worth some money?"
After hearing Sun Yuetang's words, Hong Tao was very pleased that these great Song marshals themselves did not love them in vain. They not only know how to do business, but also use their brains to think about business opportunities. They have not become lazy people. It is a joy to congratulate them. Since they are so good at it, they must give them some rewards. How to use advertisements to the extreme is a small dessert for them.
There are also some things later, such as advertising with sponsored products, implanting various advertisements in the venue, etc. However, these things cannot be shaken out at once. Every time they miss a little, it will be enough for them to think about for a long time. Maybe there will be smart people who will specialize in advertising. Hong Tao is very happy to see this kind of thing. It is not only a new industry, but also a different cultural invasion with a larger range, which is very consistent with his own ideas.
"Did you remember it? I dare to miss a word, so I will throw you into the desert of the Great Food Kingdom to feed the camels!" After Hong Tao said that, he staggered off the boat. Sun Yuetang was not qualified to stand beside the emperor and accompanied him. The imperial minister of education and the foreign minister were waiting. He could only send Hong Tao to the edge of the springboard, look at the emperor's back with a smile on his face, and then whispered to the person dressed by the accountant behind him.
"I have written down everything, I have written down! I guarantee that there is no shortage of any word. When a young man was copying opera lyrics for others in the theater, he could catch up no matter how fast he sang. He would eat this bowl of rice and there would be no mistakes." The accountant gentleman was not good-looking, but he had a unique skill, which was that he wrote very fast. How fast was it? He could roughly keep up with the mouths of a storyteller and an opera singer. According to later generations, he was a stenographer. The difference was that what he wrote was Chinese characters that anyone could understand. At most, he was sloppy, not a shorthand symbol like a stenographer.
It was because of this skill that Sun Yuetang was attracted to, and his family immigrated to Jinheguo as a talent with special contributions and enjoyed a high salary. The purpose of finding him was nothing else, just to write down all the conversations with others on various occasions, especially with Hong Tao. Emperor Hong might have the trick to get rich in that sentence, which is already a consensus among many people. Not only the maritime businessmen, but also those who have close contact with maritime businessmen know. So how to find an opportunity to chat with Emperor Hong has become the common pursuit of everyone who wants to get rich.
As the head of the Straits Company, implementing the empire's policies in the company is part of the work, and another responsibility is to take everyone to make a fortune, otherwise the company will have no meaning of existence. This position has more opportunities to contact the emperor, so there is a strong demand, asking Sun Yuetang to write down every word the emperor said, and then take it back and study it hard to see if he can find some inspiration from it. With such clear guidance as today, you have to remember it even more clearly. Each word may mean thousands of gold coins, and who has a grudge against money?
Chapter completed!