Chapter 595
City Business Card Strategy (Please give me a monthly ticket!)
The matter in Beijing was successfully resolved. Lu Rui and Wang Zhanpeng gave up the idea of ​​going to Hai'an and returned to Qingjiang City. {Please remember me} Please use this site. According to Lu Rui's idea, since you want to build an industrial zone, it will be done well, and there is no need to use external forces to engage in cooperative development, so as not to have disputes in the future.
The two returned to Qingjiang City and reported to the Municipal Party Committee Secretary Huang Xiaoyang. Huang Xiaoyang was very happy and immediately held a meeting of the Standing Committee. Municipal Party Committee Secretary Huang Xiaoyang, Deputy Secretary, Mayor Zuo Tianya, plus two deputy secretaries Lu Rui and Wang Zhanpeng, plus the newly appointed Municipal Party Committee Organization Minister Su Jian and Executive Vice Mayor Luo Chunjiao and other members of the Municipal Party Committee Standing Committee attended the meeting.
Huang Xiaoyang smiled directly and said, "Today I want to inform you of good news. With the efforts of Comrade Lu Rui and Comrade Wang Zhanpeng, our Chenguang Industrial Park in Qingjiang City is about to usher in a new development opportunity. Everyone knows that the Chenguang Industrial Cooperation Zone has been stagnant in recent years. Whether it is the retreat of G Province and the adjustment of national policies, it is very unfavorable to the development of our Qingjiang City, but we have not lost confidence. Everyone is united and united. This time, the National Development and Reform Commission
We affirmed our development ideas with the Ministry of Finance and agreed that Qingjiang City will carry out this high-tech park on its own. Comrades, this is a major event and a happy event in our economic life in Qingjiang City. I suggest that relevant news media quickly and comprehensively report on the second phase of the Qingjiang Chenguang High-tech Industrial Park, and truly reflect the achievements of Qingjiang economic construction. Let the people see that our team is united and combat-oriented, and a strong leadership group that can lead the people of the city to a well-off society."
After he finished speaking, he glanced at Li Jiangnan, the Minister of the Propaganda Department, and said: "Comrade Jiangnan, please prepare for it. Your propaganda department will be responsible for this matter."
Li Jiangnan is a middle-aged man in his forties, wearing a pair of glasses. Lu Rui heard that he was transferred from the provincial TV station to Qingjiang City. He seemed to have a relatively strong backer in the Provincial Party Committee Propaganda Department. His successive leaders of Qingjiang City never put their hands into the Propaganda Department, largely because of Minister Li's superb political skills.
Pushing his eyes, Li Jiangnan said: "We can do a series of reports to let the comrades in the newspaper report cover the whole story. [Please remember our website to read it.
have a look】"
After pondering for a while, Lu Rui said, "Minister Li is right, but I have an immature idea. I don't know if it should be said or not."
Li Jiangnan smiled unexpectedly: "Secretary Lu, please tell me, I just thought of it temporarily. If you have any ideas, we must focus our minds."
Everyone was stunned. It is true that Li Jiangnan is a famous neutral faction, but he regards the Propaganda Department as his own private area. If anyone wants to intervene, he will severely fight back against the other party. He directly raised objections like Lu Rui, but he did not make him angry. It is so strange. Could it be that Old Li has changed his personality?
Lu Rui smiled slightly: "That's what I think. When I was in Beijing, the Development and Reform Commission had agreed to terminate the cooperation between our Chenguang Industrial Park and Hai'an City, G Province, and turn it into a high-tech industrial park independently operated by Qingjiang City. Since that's the case, why don't we take this opportunity to build the city's popularity in Qingjiang City?"
"City popularity?" Everyone was stunned. Only Huang Xiaoyang and Li Jiangnan's eyes were shaking, especially Li Jiangnan, whose eyes changed when they looked at Lu Rui.
Lu Rui smiled slightly. At this time, the concept of a city business card has not become popular across the country. If he can create the concept of a city business card in Qingjiang City, it will add a brilliant touch to his resume.
In the following time, Lu Rui spent half an hour explaining to the Standing Committee members of Qingjiang City what a city business card is.
The concept of a city business card originates from a paper business card. The business card represents the image of a personal and carries business information. From the initial single color, fixed size, and unified shape to the current personalized design, it fully reflects people's pursuit of personality and display their own wishes. As our country gradually integrates with the world, in more and more international exchange activities, the city of China will appear as a whole, seeking more opportunities to show itself. With the help of many means, we can achieve it: wild game specialties, ethnic dance, chess and astronomy, etc. Therefore, the city business card is not a simple traditional packaging, but should be summarized as a comprehensive three-dimensional complex with technological content.
Open development requires reference and inclusiveness. The stones of other mountains can be used to polish jade. The city business card can make people directly understand the connotation and spirit of a city and promote the development of the city. Each city has its own history and cultural background. The city business card is to extract this differentiated characteristic and form a new urban competitiveness. Shaping the city business card is a cultural project. A city may have a long history, splendid culture, excellent traditions, beautiful natural scenery, etc., and extract the most representative essence from many advantages, so that the city's business card and urban characteristics will be perfectly combined. This will help to enhance the city's cohesion, centripetal force, external reputation and popularity, thereby achieving the purpose of shaping and disseminating the city's brand.
Qingjiang City has rich tourism resources and cultural landscapes. Coupled with the launch of Chenguang High-Tech Park, it can completely create a unique Qingjiang urban culture.
Lu Rui finally said: "Just like enterprises pursue brands, as the mother of tens of millions of enterprise groups, the "city business card" will show the value and charm of the city more comprehensive, three-dimensional, and from multiple angles. As long as we can take this opportunity to play the city business card well, it will definitely expand our influence in Qingjiang City across the country, thereby increasing the city's popularity and expanding the influence of Qingjiang City. You must know that every city has its own historical and cultural background. The city business card is to condense this differentiated characteristic. Whether the city business card can condense the unique culture of this city in terms of personalization and exuding its own unique charm is becoming a new urban competitiveness."
Until Lu Rui finished speaking, the entire conference room was in a silent state. Not only Li Jiangnan, but also Huang Xiaoyang and others were stunned. The new theory proposed by Lu Rui had greatly impacted their original ideas. I didn’t expect that this way could be used to advertise the city. Everyone has been in the officialdom for many years. Everyone could see that if Lu Rui’s plan could be implemented, it would be a heavy political achievement. Looking around the country, no city has proposed such a city business card. If Qingjiang City did this thing that dared to be the first in the world, it would inevitably cause a huge response. The most important thing is that no matter how you look at it, it would not be harmed. It is clearly a great opportunity to achieve political achievements.
After a while of silence, the Municipal Party Committee Secretary Huang Xiaoyang broke the dull atmosphere and slowly said to Lu Rui: "Secretary Lu, the idea of ​​your city business card is good, but is it feasible? We, Qingjiang City, cannot take risks."
Lu Rui smiled slightly and replied: "The practice of urban business cards is already very popular abroad, but it has not yet developed in our country. Creating a city business card suitable for our Qingjiang City will play a positive role in improving the quality and efficiency of the tourism industry, enhancing urban cultural taste, expanding external publicity, establishing a good external image, and expanding investment promotion. For example, we can package the image of Qingjiang City through the city business card and conduct investment promotion. We can also use the city business card as a medium carrier for publicity and reporting, so that people in this city love this city and let more people understand and care about this city. Of course, relevant departments must have the awareness of using the city business card to give full play to the diffusion effect of the city business card to create a city brand and establish a city image. Only in this way can the city's influence be expanded and the development of the city can be promoted."
Huang Xiaoyang's eyes were betting on the face of Li Jiangnan, the propaganda minister of the Municipal Party Committee: "Comrade Jiangnan, what do you think?"
Li Jiangnan didn't say anything for a long time, lowered his head and kept writing something on the paper. After a while, he slowly said: "Golden and good words, golden and good words! Secretary Lu really woke up the dreamer. I saw that the business card of this city is good. When I go back, I immediately organized Qingjiang Daily, Qingjiang Evening News and Qingjiang TV Station to start a series of programs. Several major media in the city jointly report on the achievements made by our Qingjiang City in spiritual civilization construction and material civilization construction, and show the characteristics of Qingjiang."
Huang Xiaoyang nodded: "Comrade Lu Rui just said that we should not only promote economic achievements, but also pay attention to publicity and cultural aspects. In particular, the characteristics of our Qingjiang City should be displayed. We should not only be done in the city, but also go to the province. Since we want to build our Qingjiang City city's urban brand, we should be willing to invest. What do you think, Mayor Tianya?" With his head turned, Huang Xiaoyang looked at Acting Mayor Zuo Tianya.
Zuo Tianya smiled slightly and said, "The secretary's opinion is correct. We should really promote our city more. As the saying goes, we are afraid of deep alleys when drinking well. This is the situation now. If we do not conduct enough publicity, it will be too difficult for our Qingjiang City to be known to the outside world. I agree with Secretary Huang's opinion, and the government fully supports this matter."
Chapter completed!