On December 12, 1986, Yuezhou Grand Theater.

The "First Yuezhou International Asthma, Allergy and Chronic Obstructive Pulmonary Disease Forum" has officially opened.

The forum is of high level. It was invited by the Chinese government and sponsored by the Ministry of Health and the Zhijiang Provincial Government. It is hosted by the Xiangjiang Margrit Hospital and Yuezhou Hospital affiliated to Zhijiang Provincial Medical University.

Almost several of the most famous hospitals in the world have sent relevant doctors to the conference, including:

Mayo Clinic, Cleveland Clinic, Wellington Hospital, Singapore General Hospital, Johns Hopkins Hospital, Charit Hospital, Massachusetts General Hospital, Toronto General Hospital, University of Tokyo Medical Department Affiliated Hospital, University of Lausanne Hospital, Sheba Medical Center, etc.

As for the total number of hospitals participating in the Chinese conference, there are more. This is the home court of our own country. Everyone must have a great time, so don’t mention the pride in their hearts.

Moreover, this is the first promotion of new medical technologies, and domestic doctors also want to see what new treatment plans can attract so many international hospitals to flock.

As for pharmaceutical companies, there are also many customers, in addition to the traditional partners of Pumpkin Vine Pharmaceutical Company, Biferous Pfizer, GlaxoSmithKline, and Takeda Pharmaceuticals.

Other pharmaceutical companies such as Johnson, Roche, Novartis, Merck, Lilai, Sanofi, Bristol-Myers Squibb, Gilead and other pharmaceutical companies either come with their own hospital team or come uninvited.

For these pharmaceutical companies, they do not lack the means of distribution, nor do they lack the hospitals and doctors to cooperate with. What they lack is "fist products", especially drugs that can generate high profits.

Now the whole world knows that the market for gastric diseases is more than divided by Pfizer, GlaxoSmithKline and Takeda Pharmaceuticals.

It can also be expected that sales of several drugs of quadruple therapy can continue to grow rapidly, which is simply an old hen who can lay eggs.

Because there is no R&D expense and no competitors, these three companies have the right to set up a price alliance.

According to everyone's estimates, the cost of drug products only accounts for 10%, the cost of logistics and marketing links is 10%, and the patent fee is only 4.8%.

In other words, the three companies have at least 75% profit.

Oh my god, what about this profit, besides selling white powder, there is a more profitable business than this?

As mentioned above, the production cost of drugs is actually very low. The cost is the R&D cost. It takes at least 10 years, with an investment of no less than 1 billion US dollars, and only 10% of the success is possible.

The cost is equivalent to US$10 billion. At the same time, 10 drugs were studied, and in the end, only one drug could succeed. All costs and profits depend on this drug to make a profit.

Even the top ten international pharmaceutical companies can't stand such investments. What if 10 drugs are not successful? Then it will be bankrupt.

Such examples are not uncommon.

Now Pumpkin Vine Pharmaceutical Company has taken over this biggest risk. These pharmaceutical companies can have a drug with huge business prospects and profits as long as they pay about 5% of the patent fee.

Is there anything more advantageous thing in the world than this?

As for capital, profit-seeking is a natural nature. If you have money to make money, you will come here to get along with shamelessness without invitation.

If you don’t have money to make money, even if you send invitations or provide free air tickets, food and accommodation, you may not be able to miss you.

Now "Xiangjiang Pumpkin Vine Pharmaceutical Company" is such a piece of fat meat.

According to rumors, Xiangjiang Pumpkin Vine Pharmaceutical Company (PV Pharmaceutical for short) will launch a total of 5 medical atomization inhalation drugs, 3 home mist inhalation drugs, and 3 anti-allergic drugs.

There are 11 drugs in total, all of which are used for respiratory diseases such as asthma, COPD, and other drugs, as well as allergic diseases.

These are common medicines, and they are widely used, and they also represent huge sales and huge profits.

Anyone who has changed his eyes will have green eyes.

The hottest ones are Pfizer Pharmaceuticals, GlaxoSmithKline, and the general managers of three companies, Takeda Pharmaceuticals. They are obviously the fat meat in their pot. Now there are so many competitors, isn’t this a robbery of money?

Blocking people's way of wealth is like killing parents. If they change their eyes, they will turn red.

Representatives from several pharmaceutical companies met at the entrance of Yuezhou Theater. They all raised their chins high and ignored each other. They didn't know how to greet each other's whole family.

Relatively speaking, the doctors were much more relaxed. These people were the first time they came to the mysterious Red China, and were full of curiosity about everything here.

In addition, in the 1980s, China had just begun reform and opening up, and was in a honeymoon period with most developed countries in the world, so both the guests and the organizers of the conference were filled with smiles.

Chen Xia is the actual person in charge of this forum.

He is a reborn person and knows what kind of forum style is more in line with the international mainstream and is more acceptable to everyone.

For example, the conference site layout is arranged. The characteristic of China is that rows of tables and chairs are placed on the rostrum, with the main color of the background being yellow, with red flags on both sides and a banner hanging on it.

Students who don’t know, just think about what the meeting site of the “Two Sessions” looks like.

But this time it was an international forum, and most of the people who came were foreigners.

Let’s not talk about whether it is admiring foreign countries or fascinating foreigners. Once this style comes out, it will give people that China is a backward and conservative country and its impression will be bad.

It is very simple to change. Chen Xia changed the background of the rostrum to a white letter on the blue background, which was very simple. There were several sofa chairs in the middle of the rostrum and a speech table next to it, not even a coffee table.

The person who wanted to speak stood on the stage, while the host and the guest sat on the sofa in the middle of the rostrum, facing the audience below.

This not only saves meeting funds, but also gives people an open atmosphere, which is conducive to professional doctors' communication.

For example, in terms of catering, whether domestic or foreign guests, they treated them equally, and all round table dinners were cancelled and changed to buffets.

At the same time, a cocktail party was also set up at Longshan Hotel. After the meeting, everyone had to socialize. The cocktail party was a very good place.

These are very ordinary meeting arrangements in the 21st century, but they were shocking in 1986.

The superiors were all worried, thinking that such a simple arrangement would give people a feeling of being inhuman or ungratitude?

Of course, some listen to Chen Xia, and some don’t listen at all.

For example, all the doctors in China live in guesthouses, while foreign guests included the two best hotels in Yuezhou, Longshan Hotel and Jishan Hotel. Alas, the difference.

In addition, the Zhijiang Provincial Government also specially held a large-scale group performance at the Yuezhou Stadium. Chinese artists sang and danced, mainly singing revolutionary songs.
Chapter completed!