Chen Xia shook his head and said when he heard Xu Rui's exclamation:

"The current profit is sufficient, but such a high profit is based on the premise that there are no competitors,

When our country joins the Tariff and Trade Organization, more and more people in China will do business with bad people. By then, there will be more competitors and more choices in products, and our profits will not be so high."

The characteristics of Chinese people are either to compete for quality and service, or to lower prices, especially for this kind of labor-intensive commodity.

If a down jacket is priced at $130 for the four seasons, a bunch of companies in China will quote $120 and $110. Anyway, even if you compress your own profits, you have to grab the order.

What should I do if there is no profit? Then cut corners, which is why I gave people a poor quality of Chinese goods later.

Are Chinese people too stupid? Or are they not skilled?

Don’t forget that many household appliances such as electric fans, refrigerators and other household appliances produced in the 1980s have been used for decades, and even the sheets can last for twenty or thirty years.

Is this quality awesome?

Then why didn't it work later? It was caused by malicious competition among peers.

But all this will inevitably occur as China joins the WTO and becomes a factory in the world.

Chen Xia was not worried about the pharmaceutical factory. Anyway, he had patents in hand and was not afraid of traveling all over the world.

But Siji Small Department Store and Siji Textile Company may be greatly impacted.

Human favors will naturally fade over time. Chen Xia only needs to do two steps. One is to continue to expand production and build his own raw material base as much as possible and reduce costs.

The second is to create your own brand.

The products of the company under the Four Seasons Group can occupy the Mildew market, and in the future it can also occupy the European and Japanese markets.

Also, don’t forget that the Chinese local market is about to rise, and there is no reason why the domestic market will not be occupied.

Originally, Chen Xia set up a textile company and a small department store and didn't think about making money. Who knew that when he entered this industry, he found that the profit was so big.

Yes, the profit per piece is very small, but the volume cannot be held high, and small profits can be sold out too much.

Like the famous Yiwu small commodity market, the annual market transaction volume exceeds 450 billion yuan. How much profit does it have? How many rich people have it created?

For example, China Textile City located in Yuezhou, specializes in the market for trading textiles, with a annual turnover of nearly 300 billion yuan.

Therefore, Siji Small Department Store and Siji Textile Company have great potential and have a very bright future.

But Chen Xia has always adopted a low-price strategy before. This method of being able to be copied by others at will is definitely not advisable. At a certain time, he must establish his own brand and slowly break out of his own world.

When one day consumers only recognize the brand and do not look at the price first, that is success.

This idea is the same as the medicines produced by the Pumpkin Vine Pharmaceutical Factory, giving people an impression, "Pumpkin Vine is produced, it must be a fine product."

All of this, advertising is an important part. Like those health care products, it brainwashs consumers every day, and the effect will naturally come out over time.

It's only 1987 now, and there's still time left for Chen Xia. It's not that it's a big deal. You can take the lead by making an advance layout, which is a step-by-step advantage.

Chen Xia brought Xu Ruila to visit the supermarket today, and actually wanted to discuss advertising planning with him.

Now Chen Xia has a production base and trading company, a foreign partner, and a sales channel. In addition, the shortcomings in advertising and marketing are filled, so these are enough for the time being, and the shortcomings can be made up slowly.

Xu Rui and Chen Xia sat in a roadside cafe.

"What? You said you want to invest in my advertising company?"

Chen Xia nodded: "Yes, I can only invest in shares. Are you willing to join our Four Seasons Group and become my department manager?"

Xu Rui was willing to agree, but the capital behind him and his wife may not necessarily agree. Working by themselves is completely different from working for others.

"What do you want to invest in our advertising company? It's boring to be a small company. You can take out 5 tons of gold in one go."

The motto of gold cannot be passed by Xu Rui, and it has been too stimulating.

"I'm stupid, I invest in your company, which will only benefit you but not harm you. I hope your company can do all-round packaging, advertising and promotion for our products under the Four Seasons Group. You should not be limited to advertising, and the marketing sector has a broad future.

At that time, I will provide funds as a shareholder. I will give you any awesome employees you find, any awesome directors and actors you hire, any advertisements you shoot, and any marketing you do. I will give you as much money as you want.

You use your domestic relationship network to spread advertisements comprehensively. As for abroad, you can just find a few internationally famous advertising and marketing professionals to join the company. In addition, I also have some good capital relationships abroad and can also help."

Xu Rui became impotence as soon as he heard this, "Chen Xia, can I do this, this, such a big plan?"

Chen Xia continued to advise: "You graduated from the Academy of Fine Arts, are you okay with your aesthetic vision?"

When Xu Rui heard this, he questioned his professional ability. Is that so great?

"Of course it's okay, I'm the most talented student in our college."

Chen Xia thought to himself, isn’t the praise you heard because you have a “real power father”?

"That's all. You should be able to tell whether the advertisement is good or bad? Is the marketing plan reasonable or unreasonable? Is it okay for you to have a vision?

I asked you to be the boss. What does the boss do? Of course, it is to assign tasks and then let the employees complete them. You just need to be responsible for the final review. If you say you are ready, you pass, and if you say you are not ready, you will reshoot. How simple?"

Xu Rui was also happy when he heard this: "It's that simple?"

"It's that simple. What I want is your aesthetic view and your professional vision."

There is one thing Chen Xia didn’t say, he was a reborn man at least. How many advertisements have he seen in his previous life? How many famous successful marketing have he heard of?

By then, you can't just learn from some successful cases in your previous life, and it will not be possible to make Xu Rui's advertising company fail.

Just like the two advertising slogans he copied for "Caiyun South Jewelry Store": "The jadeite is forever, and one will last forever."

There is another sentence: "Love is beautiful, jade is eternal, colorful clouds are the endorsement of beauty."

These two advertising slogans are very popular now. By the promotion of female star Miss Brigitte Lin, it is really popular across the Taiwan Strait and the three regions, radiating to the entire Greater China cultural circle.

It has also become a symbol of the "high-end" jewelry brand, and now it has opened branches not only in Xiangjiang, but also in Southeast Asia, South Korea and Japan.
Chapter completed!