Chapter 804 Jewelry Price War Begins
Zhou Yutong knocked off the cigarette rod in his mouth, and suddenly the problem was:
"Awen, where do you think we should start with the Chen family?"
Zhou Yuwen thought about it:
"Brother, the Chen family's industries in Xiangjiang are mainly three parts, one is the hospital, the other is the Caiyun South Jewelry Store, the other is the newly acquired Longfeng Pharmacy, and the headquarters building on Victoria Bay.
The hospital cannot be moved. Margrit turned out to be the property of the ghost guys, and they were very careful. Longfeng Pharmacy could not be moved either. Although Xu Longfeng let go, his remaining power was still there. Those big circles were like they were desperate for life."
When Zhou Yutong mentioned the big circle, he suddenly thought of something.
"Awen, don't underestimate the Chen family. The destruction of the Wang family of Yonglong Bank was the first to be done by the Chen family. If nothing unexpected happens, there must be unknown secrets behind them."
"Brother, this happened many years ago. Besides, if the Chen family really has such a hard time, why have many years passed and they are still making small fuss? At most, they just go to the mainland to make some investments and don't even dare to give up a big deal in Xiangjiang?"
Zhou Yutong still felt that something was wrong, "But if nothing unexpected happens, the Chen family should have the support of mainland capital, so I have to be careful of this!"
Zhou Yuwen looked disdainful: "The Mainland? It's not yet 97, who is the oldest in the Mainland? Besides, on that day, our Zhou family will never immigrate to England. How can they withstand us?"
Zhou Yutong thought so, and besides, they were dealing with the Chen family, not the mainland.
Now the mainland has been attracting Xiangjiang people to return. Which of the top ten consortiums in Xiangjiang is heavier than the Chen family, which one has more united front needs?
It goes without saying.
Zhou Yuwen was still thinking: "So we have to start, first be courtesy and then fight. Aren't they going to steal our Zhou jewelry business? Then we cut off their retreat first and destroy Caiyun South.
First, they cut off their supply chain and warned the gold and diamond suppliers not to allow them to send raw materials to Caiyunzhinan, and the diamonds were cut off. Even if they obtained them from other places, the cost would have to be raised.
Secondly, they have too many jadeites. I went to the Myanmar store in person and got a batch of goods. We started a price war. As much as their jadeites are sold, we will be 20% cheaper than them."
When Zhou Yutong heard this, his brows frowned: "Second brother, our brand positioning is mid-to-high-end. Once you reduce the price, this will cause great harm to Zhou's jewelry brand."
"Brother, this is a temporary solution. We just need to destroy Caiyunzhinan. At that time, our family is the boss of Xiangjiang Jewelry Industry and has pricing power. Are you afraid that you will not make money back?"
"What if Caiyun Zhinan followed the price cut?"
When Zhou Yuwen heard this, he snorted:
"I didn't say that the cost of gold and diamonds will be too high by then, and they can't afford this price war. Besides, Four Seasons Group just acquired Longfeng Pharmacy, and the investment alone cost 2 billion yuan.
They are not listed for financing, and have never heard of lending to banks. Where did so much money come from? They are not earned by Caiyunzhinan for so many years. We are fighting a price war to consume their working capital.
When they have no money, we will fight the price war below the cost line. With the strength of our Zhou family consortium, can their Four Seasons Group compete? At that time, as long as Caiyunzhinan collapses and the chain reaction will be caused by Longfeng Pharmacy and others who want to protect it."
Zhou Yutong's eyes lit up when he heard it
"It makes sense, it makes sense. I heard that their investment in the mainland also had problems. The equipment and raw materials imported from Europe were robbed by Southeast Asian pirates. This was a full 200 million US dollars.
Their mainland nephew was shot in the butt. Obviously, the two sides had fought fiercely. There was no news for so many days. It must be that the battle failed and the things were not taken back. It seems that their capital chain is indeed very tight."
The two brothers looked at each other and laughed loudly.
I have to say that these two brothers are really smart, and they are really good at scheming, and self-confidence is really self-confidence.
For a moment, the storm was about to come.
First of all, Zhou Shizhu set up a "50th Anniversary Store Celebration" event, and all jewelry is available 20% off.
Remember, all jewelry is 20% off.
Now, there is such a great thing that has never been seen in a century. Customers rushed to the major stores of Zhou's Jewelry.
Xiangjiang is so big, with more customers in Zhou's jewelry. The stores in Caiyun South are now deserted, with only a few customers.
The key is not this, the suppliers before Caiyun South suddenly stopped supplying raw materials.
Now, the fool can tell what's going on.
Lin Hui, general manager of Caiyunzhinan Jewelry Company, hurried over: "Boss, what should I do now?"
Chen Xia actually couldn't understand the Zhou family's operations. It's a bad thing. This is a price reduction promotion that has squeezed the market, and it is also a way to cut off other people's raw materials.
These top ten richest men are so petty in their work?
Chen Shuqin also doesn’t understand what Zhou’s jewelry means. How long can you do it for a store celebration promotion? It will always be 20% off?
Looking back, the cost of raw materials in Caiyunzhinan, especially jadeite, is almost zero. What is the price reduction space? How can you compare Zhou's jewelry?
It's no wonder that the aunt and nephew cannot guess the opponent's intentions, because both parties are not on the same channel at all.
So the Chen family didn't know at all that the other party's purpose was to try every means to cut off the cash cow's capital chain from Caiyunzhinan so that the entire Four Seasons Group would collapse.
If you know, you will be laughing at me. Chen Xia just earned $150 million and still had $500 million in cash in overseas accounts.
I can spend about 5 billion Hong Kong dollars in this breath, but are you afraid that the capital chain will be broken?
Seeing that the two big bosses were both indifferent, Lin Hui felt relieved and suddenly thought of another thing:
"Boss, Master, now our gold, gems and diamond suppliers are going to be out of stock. This must be the trick of the Zhou family. What should we do next?"
Chen Xia was stunned for a moment, thinking of the gold, silver and jewelry in the "Pirate Treasure House". Now he took it out and didn't have to "wash".
"Sister Lin Hui, there is no problem with this gold jewelry. I have a batch on my hands now. I will supply as much as you want."
Lin Hui was happy when she heard this: "Really? Thank God, then I feel relieved. As long as the supply chain is continuous, I will not be afraid of Zhou's tricks."
Chen Shuqin looked unhappy: "Xiaoxia, we just watched Zhou grab business? Anyway, our cost is low, why don't we cut the price? They have 20% off, let's get 30% off at once to see if they follow."
Chapter completed!