089 Different reactions
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No one officially spoke in the conference room of Apple headquarters, but there were whispers. The person in charge of mac software began to communicate privately with the ios system architecture engineer about the almost all-round mobile phone system in the video. The executive in charge of marketing began to consider whether the withdrawal of this mobile phone system would be a blessing or a disaster for the future sales of Apple phones. As for the person who least hoped that this system would be launched, the person in charge of the online application store of Apple phones would be the one in charge of the Apple mobile phone. After this system was really launched, his life would be sad.
Speaking of which, the sudden appearance of this system has indeed made the company with the largest market value in the world the most tangled. Of course, it is not only because of online stores, but also because they are the world's best-selling high-end mobile phone suppliers, and they also have their own iOS smartphone systems. With this efficient smart system and online store, countless Apple fans are crazy about it.
Now there is a mobile phone system that is comparable to that of even more high-end than their ISO system, which can be perfectly compatible with their mobile phone hardware. This will naturally have a huge impact on Apple. Even their biggest competitor in the world market, Samsung will not be as tangled as their Apple. After all, Samsung cooperates with Google and uses a free system Android, and now it has a more perfect system. It is completely impossible to change the flag and change the flag without any psychological barriers. However, Apple can easily abandon the independently developed ios system and the online store that survives around the ios system, and completely fall into competing for business with Android. This is obviously an extremely difficult and tangled decision.
These are obviously issues that participants must consider, and these are not issues that can draw conclusions in a short period of time.
"Bruce, you say a few words first!" After waiting for a long time, when he saw that he did not take the initiative to speak, Tim Cook could only name him directly.
Tim Cook's voice fell, and the whispering voice in the conference room immediately stopped, and everyone's eyes fell on a middle-aged man with black framed eyes sitting at the end of the conference room. Bruce Sewell, who is the general counsel of Apple and senior vice president of relevant government affairs, was directly responsible to Tim Cook. The purpose of Tim Cook's first speech was naturally to draw relevant conclusions from the legal perspective.
"In fact, this is just a system. If the system itself does not infringe on our patents, I do not believe that Apple can sue the system developers from a legal perspective. Especially in China. It's like after we sell a laptop, customers can also install Microsoft's Windows system. We also have no reason to sue Microsoft. So the best way is to solve this problem from a technical perspective." Bruce Sewell obviously did not give any constructive opinions.
"So Scott, what do you think?" After listening to Bruce's preliminary conclusion, Tim Cook couldn't see any joy and anger, so he directly came to Apple's vice president of IPone software and the chief engineer of Apple's iOS system architecture.
Apparently, the Apple head adopted Bruce's opinion and began to ask for the technical department's opinions directly.
"Just a video!" The engineer who looked only in his thirties but was in a high position spoke, paused and continued: "This is far from enough. We have given us too little information. Now we can't judge the advantages and disadvantages of this Chinese system. Everyone knows that a stable system needs to be tested for a long time and multiple projects, but now we have only seen the test results of the short dozens of minutes in the video, which is not enough to make us draw a conclusion immediately!"
Scott Forsdell said quite seriously, this is obviously not an excuse. Although the software engineer seems to be not very old last year, his resume at Apple is definitely extremely brilliant. He joined Apple in 1997 and is one of the original architects of the aqua user interface of macosx. He has also been responsible for the development of multiple versions of mac operating systems, the most famous of which is macosxlerpard. So his speech is naturally very important, and it can be said that it is the collective voice of several technical executives.
"Yeah!" Tim Cook nodded, and was silent for a while. Instead, he decided to say a while later: "Okay, let's stop here for today's meeting. I will ask the market leader in the Asia-Pacific region to try to contact the developers of this system, and continue to follow up on this smartphone system, and get this system as soon as possible for you to do testing and research. In addition, the Public Relations Department issued an informal message that the product launch of iPhone6s and iPhone6sp Reveals, which was originally scheduled for next week, may be postponed."
No one was surprised by Tim Cook's decision, and no one raised any objections. To be honest, everyone was very confused at this time, and the young figure in the video was remembered by everyone on the scene.
...
Another major Internet giant, Google, a group of technical engineers in charge of Android, are also watching the edited version of this video collectively. However, Google's meetings are obviously much easier than Apple's senior meetings.
When it comes to Google's concept, most people are just search engines. In fact, as one of the world's largest Internet companies, Google has always been committed to becoming a technology giant with a complete ecological environment. Of course, Google is even more known as a mess in the industry, which can be seen from its annual financial report.
As a multinational high-tech enterprise, its financial report shows that the total revenue of q1 in 2015 was US$16.8 billion, and the revenue from Google's website mainly comes from advertising, which means that nearly 90% of Google's revenue comes from its advertising revenue.
In other words, Google is improving its search business, doing Google+, playing email, Google glasses, driverless vehicles, Google maps, 3D Earth, etc., almost all of them are playing with votes, because no one can see clearly what significant impact these have on Google's revenue. In other words, perhaps only Google itself thinks that what they are doing is a serious matter.
The same is true for them. Anyway, Google has nearly 35,000 formal employees, only a few hundred people are responsible for advertising, and the other 90% are busy with no profitable soy sauce work. If you have more than a few hundred people playing with the Android system, there is no psychological barrier for them at all.
Perhaps the greatest significance of the Android system to them is to promote Google search, Google Maps, Google Mail and other things to one terminal after another. Of course, in this era of mobile Internet, this is indeed quite meaningful. After all, for companies like Google, traffic is the basis of advertising revenue.
So although a group of technical engineers looked relatively relaxed when watching videos, as the press conference progressed, these world-class software engineers began to look solemn. It seems that this system independently developed by Chinese people is really not that simple.
Chapter completed!