In recent times, in addition to dealing with Li Jiaxin’s beauty, summer has also dealing with Du Peng, a well-known French luxury brand.

Just yesterday, Ye Zhiming, who was fully authorized by Xia Tian, ​​had signed an agreement with the Disuo family, who was in charge of Du Peng, to acquire 43% of the shares they held, and became Du Peng's largest shareholder.

Originally, this signing ceremony should have been held by Xia Tian. When he proposed the acquisition, he thought of going there himself and taking this century-old French luxury brand into his pocket. By the way, he went around Europe with his women and appreciate the customs and customs of Europe.

However, because this incident took too long, he was exhausted from his enthusiasm. Although the acquisition was successful, Xia Tian was no longer interested in going there, so he fully entrusted Ye Zhiming to deal with it.

The acquisition of Du Peng costs a total of 450 million Hong Kong dollars. In addition to paying 400 million Hong Kong dollars from the Disuo family, taxes, lawyer fees, agency fees, etc. are also required.

The money was spent on Tianfu Garment. That is, Tianfu Garment, which was established less than two years ago, acquired the luxury brand Du Peng, which has a history of 100 years.

After the news came out, the stock price of Tianfu Garment soared rapidly, from the previous five yuan to eight ace of 28 yuan to nine ace, which was more than five times more.

The reason why it is so crazy is that in addition to the recent extraordinary prosperity of the Hong Kong stock market, it is also because Tianfu Garment has created a miracle. Never before has a Hong Kong company acquired a well-known luxury brand in Europe. It has unintentionally set a precedent and greatly satisfied the self-esteem of Hong Kong people. Fu Garment is also praised by the media as "the pride of Hong Kong."

In addition, the business community is also optimistic about Tianfu Garment’s successful acquisition of Du Peng.

Because although Tianfu Garment has factories, equipment, production and sales, it almost always does OEM for other brands. Although it makes money, it is hard to make money. Because it lacks its own brand, it lacks the ability to pay premium.

But now Tianfu Garment has the golden signboard of Du Peng, making up for its shortcomings, which is like adding wings to the tiger, so its development prospects are very good.

Of course, no one has raised objections. For example, Hong Kong's well-known economics professor Zhuang Keming said in an interview with the media that although Du Peng is a luxury brand with a century-old history, his situation has not been good in recent years, with sales falling, high debt, a decline in reputation, and even a possibility of bankruptcy.

If Tianfu Garment cannot reverse Du Peng's loss situation in the future, it will not only not benefit, but may be implicated by it and fall into the abyss together.

In addition, Du Peng is a French company and Tianfu Garment is a Hong Kong company. The two have very different cultural concepts and management models. Therefore, if Tianfu Garment cannot complete the integration with Du Peng, it will be quite unfavorable to its development.

...

"This person is really annoying. People all say that he has to sing the opposite tune." After reading the newspaper's report, Chung Chuhong said to Xia Tian angrily, "Look at what he said, it seems that he understands so much, why don't he get rich?"

"Hey, don't say that, he was actually right." Seeing her angry look, Xia Tian quickly waved his hand with a smile, "The success of the acquisition is not the end, but the beginning. How can Du Peng turn losses into profits in the future, and how can Tianfu Garment make money by borrowing Du Peng's signature brand to make money, we should indeed think carefully."

"Really?! I thought it would be fine if it was acquired." When Chung Chuhong heard this, she blushed with embarrassment.

She didn't understand the business market very well. When she saw that the person said something bad, she immediately defended Xia Tian, ​​but she didn't expect that the person was right.

"Of course not, it's not that simple." Xia Tian said with a smile, "Du Peng is equivalent to a box, with diamonds, gold, and valuable sand and garbage in it.

We bought it, which was equivalent to carrying the box on our back. Of course, it was very heavy to fill the box, so what we had to do was throw out the worthless sand and garbage, and leave the valuable diamonds and gold. Only in this way can we reduce the burden and move forward, otherwise, not to mention moving forward, it would be great if it was not crushed to death."

After hearing this, Chung Chuhong nodded suddenly, "How to choose gems and gold, and how can you throw out the worthless sand and garbage?"

"I have asked Ye Zhiming to start researching and prepare to cut off Du Peng's unprofitable production lines and increase investment in profitable products." Xia Tian explained, "and then learn from other brands' experience and try to launch some new products."

Du Peng has a variety of products, including lighters, pens, belts, ready-to-wear, cosmetics, perfumes, leather shoes, glasses, watches, cigar utensils, etc.

But not every product makes money. However, what are the products that lose money and how much they lose money, it will have to wait until Ye Zhiming checks the accounts. These are all commercial secrets, and it is difficult to obtain detailed information before the acquisition.

The idea of ​​summer is to cut off unprofitable products and shrink the product line. Instead, increase investment in profitable products and strive for excellence in order to maintain Dupeng's high-end brand image.

At the same time, the light luxury sub-brand was launched, and it made money with the strategies of "small profits but quick turnover" and "low price and good quality". Of course, the "small profits" and "low price" here are compared with luxuries with huge profits, but compared with other small brands, they are still huge profits.

"Ah Tian, ​​you're still smart!" Chung Chuhong said happily after hearing Xia Tian's plan.

She knew that nothing would stump Xiatian because he was the best!

...

"By the way, how did your "Frozen Man" film?" Xia Tian asked with a smile again.

A few months ago, Xia Tian helped Yuan Biao write the script "Frozen Hero" and recommended Chung Chuhong to play the heroine Ayu. But because Chung Chuhong was still filming "Autumn Fairy Tale" at that time and Yuan Biao was also filming "Oriental Condor" directed by Hong Jingbao, it was agreed that after the filming of "Frozen Hero" would be filmed again.

"It's been one-fifth of the shots." Chung Chuhong thought for a while, "This is the opening work of Yuan Biao's company, so he took it very seriously."

Xia Tian nodded, knowing that Yuan Biao had recently established his own production company, the name was Yuan Biao Film Production Company, which was very uninnovative.

"Then have you been bullied? Is there anyone who is ill-hearted? If so, tell me and I will teach him a lesson!" Xia Tian asked with concern again.

"With you protecting me now, who dares to bully me?" Chung Chuhong said with a smile.

Xia Tian also smiled when she heard this, "By the way, the preview of "Fairy Tales in Autumn" the day after tomorrow, do you have time to go with me?"

"certainly."
Chapter completed!