2314 [Charge Member to Get VCD]
Xia Tian said that Xiao Bushi was a little puzzled as the baseball team manager.
He originally thought that Lao Bushi would recommend his son to run for the prefecture and county councillor, or to run for officials from a state or city, and accumulate political experience.
Unexpectedly, his first step into politics started with being the baseball team manager. No matter how you look at it, the baseball team manager has nothing to do with Kazuma.
"George, what kind of abacus are you playing?" Xia Tian asked in confusion.
"Xia, you don't understand this." Xiao Bushi explained with a smile, "Baseball is the national football team of the United States. The American Professional Baseball League is the first of the four major professional leagues in the United States. Tens of millions of people watch every game. Each team plays more than 160 games a year, and on average, one game every two days.
Think about it, as the general manager of the team, I have to accept interviews before and after the game. How many times have I shown my face? It is much more cost-effective than spending money on publicity.
And the team I bought was the Texas Rangers, and Texas is the traditional iron-telling area of our Republican Party, the largest state in the south and the second largest state in the United States. I won the support of the people of Texas here, and then, choosing a governor will be a matter of going with the flow. Then, running for president, the people in the party will not be my opponent."
After hearing this, Xia Tian suddenly realized and immediately admired her.
After all, it is the family of the primordial rule, and this is a smart plan. Although he has memories of his previous life and can roam around the business world, to be honest, when it comes to calculations and strategies, he is really not as good as these families. After all, they have accumulated the wisdom of several generations, and have a huge think tank to help plan.
"Then I wish you a victory in the flag." Xia Tian smiled.
"Okay, why are you watching the game? I'll arrange VIP seats for you." Xiao Bushi also smiled.
...
In December, the patent for the vcd player was finally applied for in China, the United States, the European Union and other places.
Subsequently, nearly one million vcd players were launched on the market.
Among them, its main sales markets are in the United States, mainland China, Hong Kong, Taiwan and other places.
In the United States, although many people have video recorders, the image quality is not worse than that of VCD machines, and the demand for VCD machines is not strong. However, it is still set as an important market in the summer.
First, the United States is richer, and they are more affordable to buy VCD machines; second, the United States attaches more importance to copyright. If VCD machines are deployed, relying on VCD alone can make a lot of money in the summer; third, VCD discs are cheaper than video tapes, lighter weight and smaller in size, which is very beneficial to reducing inventory.
Summer is now the holder of Blockbuster video chain stores, and Blockbuster has more than 1,000 branches in the United States. The videotapes in stock alone are worth more than 1.5 billion US dollars, and they spend 50 million US dollars to buy videotapes every year, which is a huge expense.
In comparison, if all of them are replaced with vcd disks, the cost will drop by 30%, which is greatly beneficial to boosting Blockbuster's profits.
Furthermore, one of the important reasons why Flix defeated Blockbuster was that Flix sent mailing DVDs to complete the rental. In this way, it did not require so many stores, did not need to pay venue fees, and did not require so many clerks to be on duty, so its operating cost was extremely low. This is like the difference between physical stores and online stores.
Xia Tian knew this, so he also wanted to promote Blockbuster to gradually transform from a physical store to a virtual store, which not only guarantees profits, but also ensures that he will not be eliminated.
The way he sells in the United States is to spend money to get a membership and give a VCD machine. He can move a VCD machine home for only 300 US dollars, and also get a membership for one year. Within each month, he can rent five CDs or video tapes for free.
At that time, the price of renting a video tape was four dollars. If you rent five video tapes a month, it would have been two hundred and forty dollars that year.
That would be equivalent to spending an extra sixty dollars to move a VCD machine home. You can play music and watch movies, and nothing is more cost-effective than this. You should know that a CD machine costs three or four hundred dollars. This is the same as the routine of communicators charging phone bills and giving mobile phones.
And doing this in summer seems to suffer a loss, but it is actually a very advantageous move.
Because the production cost of a VCD is less than twenty cents. You can rent five CDs a month and sixty CDs a year, and the total cost is only twelve dollars. Moreover, the VCD disc can be rented continuously, so the cost is even lower.
The production cost of the VCD machine is only about 200 US dollars. After the scale is expanded, the price will drop again. So it seems like a loss for only 300 US dollars, but it is actually a profit.
What's more, a VCD machine can also tie a member. If the marketing is good, the member may be tied to Blockbuster for the rest of his life and will not be stolen by his competitors.
Therefore, no matter what, this kind of sales will make sure to make money in summer.
...
Sure enough, after launching the event of giving away vcds for membership fees in the summer, Americans are very interested in it. Many people are greedy for cheapness and buy one to go home.
Especially in the Christmas period, many people even give it to their friends as gifts. Anyway, sixty dollars per unit is not expensive at all. This has caused the sales of vcds to surge in the United States. Nearly 600,000 units were sold in one Christmas holiday alone, which is amazing.
...
In comparison, the sales of vcd machines in the mainland are not good.
First, its price is relatively expensive, not everyone can afford it; second, the price of VCD genuine disc is too expensive. A genuine disc costs 30 or 40 yuan, which is not something that everyone can afford; third, the public still lacks understanding of VCD machines, so they are not very interested in purchasing them.
Xia Tian was not in a hurry. He sent a batch of VCD machines and discs to major universities in the mainland and helped them build audio and video studios.
In the 1990s, college students' entertainment life was still relatively scarce. There was neither the Internet nor the computer, and the entertainment method was nothing more than reading books, reading newspapers, writing poetry, listening to music, dancing, etc. Now with an audio and video studio, you can choose your favorite movies, which is so happy for these college students.
The reason why Xia Tian did this was that they could accept it faster when they handed it to them; secondly, in the 1990s, college students were still prides of heaven, and their social status was relatively high. It was easier to let these prides of heaven accept vcd first and then promote it outward.
You should know that the Internet was brought up by college students in its early development process. Many bbs from the Middle Ages were forums established by universities.
Sure enough, with the establishment of audio and video studios of major universities, the VCD machine has gained the favor of hundreds of thousands or even millions of college students. Then, with their word of mouth, this domestic VCD machine that can watch movies has gradually become a hot topic.
Chapter completed!