2346【New Product】
During his time in the mainland, Xia Tian also accompanied the guide to visit the VCD production line of Tianxia Technology's computer and Tianxia home appliances.
After the successful trial production of the arm4 chip, it is now trying to carry out large-scale production. The production of the Panda Type 2 computer has also been officially put on the agenda.
At present, the first batch of 500 test machines have been assembled. In addition to being equipped with an arm4 CPU, it is also equipped with 32 megabytes of memory, two-g hard drive, floppy drive, optical drive, network dialer, fourteen-inch color display, etc. These configurations are also top-notch internationally, with a price of up to 12,000 yuan, which is not affordable to ordinary people.
All this batch of computers were donated to the state, government agencies, scientific research institutions, universities, etc. in the summer.
Doing business in the mainland is inevitable to deal with the Ching Mansion. The bigger the transaction, the closer the contacts with the Ching Mansion and the higher the dependence on the Ching Mansion.
If your relationship with the Mansion is not good, then don’t say that the company will be bigger and stronger, even if it can continue to operate, it will be a problem. So you can’t be stingy when you should spend money, and you have to spend it.
Five hundred computers, worth 6 million yuan, sounds like a lot. But if you send these six million computers out, you can get a profit of 60 million, 600 million or even 6 billion in the future. This is called reluctant to let the child down and unable to trap the wolf.
...
The vcd machine is the flagship product of Tianxia home appliances. Eight production lines are working hard and three shifts are still in short supply.
The reason why it is so popular is that it has a time difference in summer. While the DVD machine has not been invented yet, and the VPN machine has a slightly better technology than the video recorder, it is welcomed by the public;
Second, the marketing is done well in summer. In the United States, it is a member-recharged vcd, and in China, it is a big advertising. In Fusang, Hong Kong, and Taiwan, D-machines can watch movies, listen to music, and be karaokes. This is equivalent to a multi-purpose machine, which is naturally favored by consumers.
Since its launch last year, it has achieved sales of 18 million units worldwide, with a very rapid momentum and has made a lot of profits for Tianxia Home Appliances, and has made Tianxia Home Appliances, which has been newly established for less than two years, become an internationally renowned brand.
As well as color TVs, air conditioners, washing machines, gas stoves, water heaters and other home appliances produced by Tianxia Home Appliances, they have also increased sales and have become a big brand that everyone trusts.
...
However, Xia Tian knew that although the situation of the VCD machine is very good now, once the more advanced DVD machine is released, the VCD machine will inevitably go downhill.
One way, the DVD machine has more advanced technology, can store and access more content and provide more exquisite picture quality, which is not comparable to the VCD function. So someone will definitely abandon the VCD machine to choose DVD for the sake of higher picture quality and higher enjoyment.
Secondly, the DVD player camp is stronger and the promotion is even greater. Sony, Philips, Panasonic, Toshiba, Hitachi, etc. are all internationally renowned home appliance manufacturers. Their financial resources and resources are not comparable to those of the world's home appliance energy.
In order to promote DVD machines, they will definitely work hard to promote them, and even lose money to gain publicity. For example, in order to promote Blu-ray DVD machines, Sony sold the PS3 game console at a loss.
The cost of a PS3 game console is 805 US dollars, but the retail price is only 499 US dollars. In total, Sony will lose more than 300 US dollars for every PS3 game console sold.
In the end, Sony lost $4.9 billion on the ps3 machine, even the head of the game department, Sony's recognized next president, Ken Kuraki, stepped down because of this.
It is impossible for Xia Tian to pay 4.9 billion US dollars for a VCD machine, so in the face of the DVD competition, they will definitely lose.
However, summer is not too pessimistic. Even if the technology of DVD is advanced and home e-commerce companies are willing to sell at a loss, it still has price restrictions. And if the technology of VCD is behind, it also has price advantages, so it is still popular among low-income people.
As far as summer knows, in the past life, the sales of VCD machines in the mainland did not begin to decline until 1998. Until the beginning of the new century, VCD machines still had good sales in rural areas. This is like although smart phones were released, feature phones were not completely extinct.
...
In addition to visiting Tianxia Technology and Tianxia Home Appliances, Xia Tian also gave instructions on the company's future work.
On the one hand, continue to increase investment in R&D. Technology is the foundation of Tianxia Technology. Only by mastering advanced technology can the world's position in the international field be guaranteed.
For example, today Xia Technology and its subsidiaries have registered more than 20,000 patented technologies at home and abroad, including the design and manufacturing of computer hardware, the design and research and development of computer software, etc.
These patented technologies have effectively guaranteed the status of Tianxia Technology in the world's high-tech industry, allowing the products it produces to contain a large amount of high-tech technology, and thus obtain rich added value.
In addition, these patented technologies also cause great difficulties for competitors. Because they must try their best to avoid falling into the patent trap, otherwise, they will pay compensation at the least and pay a considerable patent fee, and at worst, the product will be directly banned from selling, which will make them suffer a lot and be hard to speak.
On the one hand, increase the types of products and refine the market.
For example, the computers produced by Tianxia Technology are still too few and the grades are not separated, which cannot meet the needs of all customers. High-end customers need higher configuration computers, while low-end customers need cheaper computers, which needs attention.
In addition, Xia Tian also recommends that they try to produce e-learning machines, business handheld computers, etc.
There is a saying in China that no matter how poor you are, you cannot be poor in education, and no matter how hard you are, your children cannot be miserable, and parents are very willing to spend money on their children's investment.
The cost of learning machines is not high. The chip, motherboard, program, storage, battery, plus an LCD screen, basically becomes. The chip's computing power does not need to be too strong to meet daily needs. In addition, a little learning function, such as English conversation, English-Chinese dictionary, primary and secondary school question bank, etc., ensures that it can achieve good sales.
Business handheld computers are mainly targeted at business users, with electronic business cards, memos, calculators, recordings, dictionaries and other functions. After the technology is updated in the future, Bluetooth, IFI, email sending and receiving, file editing, surfing the Internet, voice calls and other functions.
Tianxia Technology has both processing and production technologies such as chips, motherboards, storage, displays, etc., as well as the ability to develop programs, so there is no problem whether it is developing a learning machine or a handheld computer.
Moreover, the experience and technology gained from production of learning machines and handheld computers can be applied to next-generation products such as smartphones and tablets in the future.
Chapter completed!