After experiencing the initial stage of rapid expansion of money burning, Lightning Email gradually began to improve its profits by launching a variety of services.

Monthly income soared from the previous three million US dollars to 30 million US dollars, a tenfold increase.

Although it has not yet achieved real profits and still has a loss of more than one billion US dollars. However, due to the obvious growth in performance, it has still won praise from the outside world.

At present, the valuation of Lightning Mailbox has reached US$3 billion, making it a true unicorn. Wall Street investment banks are already eager to practice summer, hoping that Lightning Mailbox can hurry up and go public.

With its huge number of users, super high market share, and impressive revenue, once Lightning Email is listed, it will definitely be popular. By then, its market value soars to 20 to 30 billion US dollars, which is very likely.

Xia Tian was not interested in Wall Street investment bank's proposal.

On the one hand, the current market prospects of Lightning Mailbox are very good. Whether it is the registration number of new users or the company's operating income, it is showing a steady increase and is far from developing. Now it is listed, the value of Lightning Mailbox cannot be fully reflected.

On the one hand, companies are listed to facilitate financing. In fact, if you have money, few companies with good performance are willing to go public.

For example, Lao Ganma, everyone advised her to go public, but the founder of Lao Ganma was very smart and would not go public even if she was beaten to death. Because Lao Ganma had excellent performance and excellent profits, she did not need to go public, and she did not even need to borrow money from a bank, so she could develop smoothly. Moreover, the money she earned belongs to their family, and outsiders could not take it away even if they wanted to.

But once it goes public, it is difficult to compete with those capital tycoons with her capital volume, and it is very likely that she will lose the dominance of the company in the competition in the stock market. Moreover, Lao Ganma's profits no longer belong to their own family, but to the listed company. They can't do anything if they want to embezzle a penny. In this case, it is better not to go public for them.

So although Wall Street Investment Bank hopes that Xia will list the lightning email, and does not hesitate to send waves of lobbyists to lobby, Xia Tian is not interested in it at all.

...

However, although he was not interested in listing, Xia Tian’s interest in Lightning Email is getting bigger and bigger.

This website is attracting more and more users, and the number of new registrations is hundreds of thousands every day. Seeing this website so popular, Xia Tian is naturally very honored as the founder, so he naturally takes care of it.

Now, he is thinking about how to launch more services to enhance the stickiness of these users to lightning mailboxes.

Although Lightning Email now has tens of millions of daily visits, Xia Tian knows that with the birth of new technologies such as live chat software and social networks, the email business will gradually decline.

Although email has its unique advantages, it will not completely fade, but will become a part of people's life and work, just like air and water.

But people usually don’t pay for air and water, and people’s attitude towards email is the same. Although they cannot do without it, they don’t pay much attention to it.

Many people may not open it once every few days, months, or years after applying for an email address. In this way, the commercial value of the email address will be greatly reduced.

As the saying goes, people have no long-term plans, they will have immediate worries. Although the development momentum of Lightning Email is good now, the future prospects are relatively worrying, which makes summer have to worry.

"The reason why Weibo and so on in their previous lives are so sticky to users is that it can provide users with tailor-made services and provide them with content they like. So can I use my brain in this regard?" Xia Tianming said.

In the past life, although the Internet was developing extremely prosperously and various novel and interesting apps emerged one after another, the one that took up the most time for netizens was still QQ and Weibo.>The reason for this is that on the one hand, socializing is one of people's most basic needs. Popular social tools such as Weibo and other popular social tools have naturally become the tools that people are most willing to use.

On the one hand, Weibo, etc. have added a variety of functions to attract users to stop.

For example, Weibo is not only a social platform, but also a news platform. Many news, events, gossip, etc. are exposed on the Weibo platform, which is very visible to users. Therefore, browsing Weibo has become the main way for many people to understand social hot topics and gossip about celebrities.

WeChat also has WeChat official accounts. In addition to chatting with people, users can also read articles on the official accounts. The articles on the official accounts are also rich and colorful, including financial, entertainment, food, fitness, real estate, and automobiles... enough to meet the reading needs of most users.

"What if I also added a subscription reading service to my Lightning Email?" Xia Tian suddenly said in front of her eyes.

Email service is actually a kind of online social networking, and has a common social gene like qq, Weibo, WeChat, etc.

Therefore, the success of qq, Weibo, and WeChat can be used by email, such as content subscription.

With the help of lightning email, set up a content platform like WeChat official account or Today’s Heads, and then let users subscribe to content according to their interests.

If it is a paid subscription, the Lightning Email can be divided into the content party; if it is a free subscription, the Lightning Email can make money by adding advertisements.

With the tens of millions of users of Lightning Email, if such a content platform is opened, I believe there will be many users subscribers and many content providers to join.

Once the model is successful, then Lightning Email will not just be a simple email, but will also become a very successful content distribution platform.

The so-called content is not just news, but also advertisements. Once the summer has mastered the right to distribute advertisements, in principle, it is enough to charge a million dollars for an advertisement.

For example, because of the successful platform, the valuation of today's headlines has reached 400 to 60 billion US dollars, and it is only one step away from the whiteness of one of the three giants.

The more Xia Tian thought about it, the more he felt that this idea was good, and then he started a trial run.

On the one hand, we recruit content providers, and on the other hand, we promote the platform.

In terms of content providers, because Xia Tian has the world's largest Chinese media, Kakugawa Bookstore, one of the three major bookstores in Fusang, as well as Washington Daily News, Marvel Comics, etc., the content was quickly enriched.

Coupled with external publishing companies, freelance writers, etc., the content platform of Lightning Mailbox was quickly established.
Chapter completed!