After arriving in the United States in summer, I spent three days traveling to the whole country.

From Los Angeles on the West Coast to New York on the East Coast, from Texas in the South to Minnesota in the North, mainly to appease major forces to ensure the security of their investment in the United States.

This journey is naturally a way to spend money. According to incomplete statistics, it will cost at least $500 million to settle these things. However, for summer, troubles that can be solved with money are not called trouble.

Spending 500 million US dollars can make you rest assured, and the money is still worth it.

You should know that not to mention other returns, after Yueyin Online Media went public, its market value has soared to nearly 20 billion US dollars. It is rated as one of the most valuable websites in the world. Its daily passenger flow exceeds 20 million and the number of real-time online users exceeds 200,000, which is quite popular.

Not to mention how much value has been gained in the summer by investing in stocks such as Oracle, Microsoft, Cisco, Intel, and Amd in recent years.

For him, 500 million US dollars is really just a drop in the bucket.

...

Three days later, March 23rd.

On the day of the Oscars, the Temple Grand Theater in Los Angeles was brightly lit and starry-like, and it was like a night-long sky.

Because of this award ceremony, the super popular work "Titanic" participated in the award competition and was shortlisted for 14 awards.

"Titanic" has captured the hearts of movie fans all over the world in its popular global screening. Therefore, this award ceremony is naturally particularly eye-catching.

In order to get a good place, many movie fans have the honor of seeing the main creators and actors of "Titanic", waiting in line at the entrance of the Grand Theater two days ago, which shows their fanaticism.

This phenomenon is relatively rare at previous Academy Awards. The media also reported this extensively, believing that the work "Titanic" not only boosted box office and reputation, but also boosted the popularity of the Academy Awards.

They optimistically estimate that the number of viewers watching the live broadcast of the Oscars this time around the world may reach more than one billion. This is a huge surprise for TV stations and advertisers.

You should know that the global ratings exceed one billion, and in addition to being easy to achieve in China, it is quite difficult to achieve internationally. Even the "Super Bowl", the most popular and most rated audience in the United States, has only more than 100 million viewers.

...

It is worth mentioning that the satellite TV under Snow Media is responsible for live broadcasting overseas. It cooperates with ABC to transmit signals all over the world.

Because Snow Media started early in satellite TV, its coverage in the world is also far ahead. Especially in Eastern Europe, when Eastern Europe just disintegrated, Snow Media had already expanded its business. Now, nearly three-tenths of families in Eastern European countries have purchased Snow Media's satellite TV system.

Compared with cable TV, satellite TV has many benefits. First, satellite TV uses ground equipment to receive satellite signals, so there is no need to lay cables like cable TV. In the future, it is much lower. Especially in some remote places, deep mountains and forests, it is even more difficult to set up cables than climbing the sky. Using satellite TV can save these efforts.

Second, cable TV cables restrict the transmission of signals, and the signal will appear blur, ghosting, and snowflakes. Moreover, when cable TV is upgraded to digital TV, it is necessary to invest again in upgrading cables and decoding equipment.

With the development of satellite communication technology, satellite TV can be directly upgraded to high-definition signals, avoiding users' reinvestment.

Therefore, in countries with less developed economies and backward infrastructure, satellite TV usually has a more marketable market than cable TV. Just like the rural areas in the mainland, it was once a hard-hit area for satellite big pots.

However, the satellite pots in the mainland are actually products from the Tuoban Village. The user does not pay the subscription fee to the signal provider, so it is illegal.

In comparison, Snow Media provides satellite TV services for a fee, and there are also a variety of paid subscription programs. For example, some programs that are not suitable for children are propagated with encrypted signals and require a specific decoder to decode and play.

Snow TV has a close cooperation with the well-known Xinren magazine "playboy". The two parties jointly founded the Playboy cable channel, which specializes in broadcasting the Xinren program.

At the beginning, the content of the program was very simple, just a small movie shot by Playboy. With the development of cable TV in recent years, the cesium love channel has also begun to spread the world. Playing small movies alone is no longer enough to meet the needs of users.

After all, as long as users need it, they can also rent out small movies from video tape rental stores, which is completely unreasonable to pay fifteen dollars to the TV station every month.

Therefore, in order to retain customers, Playboy has also increased its investment in the past two years and has begun to make some self-made programs. For example, inviting celebrities from Chengren movies to visit the program, talking about the feelings of filming, etc. The content is naturally very vulgar, obscene, pornographic and violent, which attracts many viewers to watch.

But Xia Tian knew that with the rise of the Internet, cable TVs like Playboy are likely to gradually disappear. Because the resources online are too rich, and most of them are free.

Due to the impact of the Internet, not only the Playboy cesium love channel will gradually disappear, but even the magazine Playboy, which once sold over one million, will gradually disappear. Because after the rise of the Internet, there were a lot of free photos online, so there was no need to buy Playboy anymore.

And it is not just such paid channels. Even TV stations like CBS and N will also be impacted by the Internet.

In the future, with the rise of online streaming media such as Flix, youtube, and hulu, people will become increasingly dissatisfied with traditional TV services.

On streaming media, people can choose to watch programs according to their preferences. Although streaming media requires paid subscriptions, it is not troubled by advertising, which is very worthwhile for users.

Traditional TV services will gradually sluggish after losing audiences. These are difficult to avoid. The rise of a thing represents the decline of an industry.

So how to develop in the future and whether to sell cable TV before it falls are all issues that need to be considered in summer.

...

The Oscars attracted so many audiences, so the atmosphere on the red carpet is quite lively, and every star can make a scream when it comes out.

Even less well-known stars can still receive a lot of applause. So everyone was very excited by the atmosphere, and they waved their hands frequently on the red carpet and interacted with the fans, making the atmosphere even more lively.

The most important thing about the red carpet is the emergence of the crew of "Titanic".
Chapter completed!