2842【Health Products】
In terms of World Telecom, its users have accumulated 800,000, making it the second largest company in Hong Kong Telecom's market share, second only to Hutchison Telecom for more than ten years.
Moreover, with the completion of Cyberport, the users of Tianxia Telecom will experience explosive growth. Companies in all Cyberport technology parks will adopt the network communication services provided by Tianxia Telecom.
After the completion of Cyberport, it is expected to attract hundreds of technology companies to settle down, with more than 100,000 employees, and the number of users it serves will reach more than one billion.
At that time, many companies will choose the services of Tianxia Telecom, which will be of great benefit to the future development of Tianxia Telecom.
At present, the main structure of Cyberport has been built and equipment is being installed and debugged. It is estimated that it will be officially put into use in the middle of the year.
Given that it is still the peak period for global Internet development and the Internet in the mainland is just starting, the completion of Cyberport is undoubtedly a coincidence, and when you are sleepy, you will send a pillow.
At that time, it will be difficult for Hong Kong Cyberport to be popular with outsourcing services from Europe and the United States to the west and the Internet construction of mainland China in the east.
In fact, since the construction of Cyberport began the year before yesterday, a large number of companies have wanted to enter the park. At present, more than a hundred have accumulated, including software companies, game companies, Internet companies, etc. After Cyberport is completed and some achievements are made, more companies will surely be moved here.
One reason is that because of the cluster effect, once Cyberport becomes popular, it will attract a lot of investors and the attention of the outside world.
If other foreign companies want to attract funds more easily and attract attention from the outside world, then moving to Cyberport is undoubtedly a very good choice.
Second, Cyberport has complete supporting facilities and can also provide better support for startups. Unlike other places, network communication may not be able to meet the needs of the company.
Just like Silicon Valley, it is just an industrial park founded by Stanford University, University of California, Santa Clara University, etc. to solve the employment difficulties caused by the large number of students returning to the world after World War II, the purpose is to provide students with employment opportunities.
In the 1950s, Fairchild Semiconductor was launched, and then high-tech companies such as Intel, HP, and Amd were launched one after another, making Silicon Valley's reputation more and more famous, which attracted a large number of high-tech companies to start businesses here.
Although later, because there were too many companies moving in, rent prices in Silicon Valley soared, many startups were still willing to start a business in Silicon Valley because Silicon Valley could provide entrepreneurial environments and opportunities that were not available elsewhere.
Xia Tian believes that as long as Cyberport operates well and is not afraid to say it is comparable to Silicon Valley, it will at least become a software center in the Far East.
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In terms of world medicine, the main products now include Chinese patent medicines and health products.
Among them, Chinese patent medicines are processed based on the ancient prescriptions of pharmaceutical companies that were previously acquired. These Chinese patent medicines have had a good reputation before, so they still have good sales.
In terms of health products, there are now two main categories. One is Chinese health products, such as ginseng, deer antler, bird's nest, shark fin, Ganoderma lucidum, wolfberry, Cordyceps sinensis, etc. The other is Western health products, mainly animal and plant extracts, such as cod liver oil, garlic essential oil, complex vitamins, etc.
These three products are very popular now, especially Chinese health products. Because of the concept of "nutrition and health", it has long penetrated into the blood of Chinese people. Therefore, the promotion of Chinese health products is very easy. For example, ginseng, deer antler, bird's nest, shark fin, etc., you can achieve great sales without spending much effort on promoting it.
Although Chinese people don’t know much about this, most Western health products are useless. For example, the main ingredients of cod liver oil are actually vitamin A and vitamin D.
In daily life, these two vitamins can be taken in full as long as they eat a normal diet. Even if they are not intaken in daily life, they can buy 100 tablets, which is enough to supplement them. Therefore, spending dozens of yuan or hundreds of yuan to buy deep-sea cod liver oil is simply a sucker.
However, because "the moon in foreign countries is relatively round", many Chinese people still prefer foreign goods. In addition, Western health products are better at fooling people and are specially packaged with some nouns that ordinary people cannot understand. Even "water" is translated into "dihydrogen monoxide", which seems so high-end, so it has good sales.
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In the mainland, several of the listed companies acquired in the summer were pharmaceutical companies, but without flagship products, they could only produce some drugs such as cold capsules, rhinitis tablets, stomach medicines, etc., which could not make much money.
In the future, we are planning to increase investment and focus on publicity, mainly creating brands. For example, a certain type of stomach medicine costs more than ten yuan per box. However, the same stomach medicine costs only a few yuan for other brands. The same fever-relieving pain-relieving medicine costs ten or twenty yuan for well-known brands, while small brands can buy them for a few yuan.
Therefore, pharmaceutical products mainly sell brands. Whoever has a famous brand and is more famous, the price of drugs is higher. After all, when people buy medicines, they often look at brands and think that the brand is more famous, the quality of drugs is better. In fact, it is not the case. Even Tongxtang, the most well-known Chinese medicine industry, has repeatedly exposed quality accidents.
On the other hand, it is preparing to launch a flagship product. If a pharmaceutical company does not have its own flagship product, it will be difficult for the company to strive for the best.
A flagship product is very effective in enhancing the company's popularity. For example, the Weikangling brand of Kuihua brand, the calcium tablets of Hayao Factory No. 6, the Liuwei Dihuang Pills of Jiuzhitang, etc.
In the future, Summer is preparing to promote Magu Fairy Wine, which will promote the brand of "health care" in Tianxia Medicine.
Making health products is better than medicines.
First, except for the weak and sickly medicine jars, normal people rarely take medicine. However, there are many people who like health care, health care and nourishment, such as wolfberry, ginseng, Ganoderma lucidum powder, etc., which are often bought and eaten, but are not fresh at all. Therefore, the health care product market is even more promising than the pharmaceutical market.
Second, medicine is three parts poisonous. Once a drug is in trouble, life is at stake, which is very troublesome. In comparison, health products require more insurance. Many health products may not be able to maintain health after taking them, but they will definitely not kill people.
I want to make money in summer but don’t want to be troublesome, so it’s more cost-effective to get health care products than to get medicines.
Furthermore, the research and development of drugs is not an easy task. For example, internationally renowned pharmaceutical companies such as Bayer, Pfizer, Roche, Mindray, etc., have a year of R&D funds of around 40 to 50 billion yuan. It can be said that they are quite expensive, and investment in R&D may not necessarily bring returns.
On the contrary, health products are much easier. Compared with R&D, health products pay more attention to marketing. The Chinese turtle essence at that time had no technical content, but could be sold for more than one billion a year, which shows how foolish the health products are.
Summer is a master in marketing, so it is more suitable for him to develop health products.
Chapter completed!