Michael Eisner is Disney's current CEO. When he joined Disney in 1984, Disney was in a stormy era, with many internal conflicts, weak growth in the company, and the inherent animation business continued to be sluggish, unable to attract young audiences.

Michael Eisner worked hard to lead Disney out of the quagmire and flourished.

The measures he has taken include releasing classic cartoon videos, reviving cartoons, launching masterpieces such as "Little Mermaid", "Aladdin", "The Lion King", and "Mulan", updating and expanding Disneyland, restoring its attractiveness to tourists, and opening up the surrounding product market. Its classic IPs are regaining their brilliance, opening Disney cable TV channels to attract the interests of a new generation of children and children, acquiring the American Broadcasting Corporation, and increasing broadcast channels and promotional platforms...

Under his leadership, Disney's market value has risen from only 3 billion US dollars to 70 billion US dollars in 1999. It has increased by more than 20 times in fifteen years, which shows that Michael Eisner is indeed a qualified manager.

However, Michael Eisner's temper is also unbearable. He is famously cruel and ruthless. He says he values ​​and relies on the team, but in fact he just enjoys the feeling of being the stars. If anyone dares to disobey his opinions, he will start to suppress and exclude anyone, and even hit people directly in the office.

DreamWorks partner Jeffrey Carsonberg quit Disney because of this. Michael Eisner has not calmed down his anger after he quits, and has ordered ABC not to play all DreamWorks movies, nor to do any publicity for them.

Michael Eisner also turned against Pixar Animation due to copyright issues. Jobs refused to cooperate with Disney again, which caused Disney to suffer heavy losses at that time.

In addition, Disney's construction of Disneyland in France was also driven by Michael Eisner. As a result, because there was no detailed investigation in advance, the Disneyland in France was not popular with the public. Not only did it not make any profits for several years, it also suffered serious losses...

It is precisely because of these controversial events that Michael Eisner is known as the "Disney Tyrant". Although Robert Eiger is now below one person and above ten thousand people, and his status is second only to Michael Eisner, he is not very comfortable working under this tyrant.

It is the boss's credit for doing well. If you don't do well, you will not only take the blame, but you will even be insulted and scolded. In the long run, Robert Eiger naturally won't be willing to endure it anymore.

Therefore, after Xia Tian handed him an olive branch, Robert Eiger thought about it again and again and agreed to Xia Tian's request.

First, Michael Eisner is actually very suspicious as a tyrant. He has always been on guard against Robert Eiger, who is second only to him in power, and is afraid that he will replace him one day, so he has restrictions on him in many aspects, which makes Robert Eiger's life difficult.

Secondly, the conditions given by Xia Tian are very good, with double salary and stock option rewards, and the material aspects are already very good. What’s more important is that Xia Tian is not in the United States all year round, so although he took over as the general manager, he is the top leader.

...

After Robert Eiger accepted Xia Tian's invitation, Xia Tian immediately drove Lang Meyer off the stage.

Long Mayer knew that he was not liked by Xia Tiantian. He had actually been hiding from Xia Tiantian for years, so this time, he knew that Xia Tiantian might return, and he was destined to be eliminated.

So he was mentally prepared for this. After receiving Xia Tian’s dismissal letter, he left the company happily. Although he was dismissed, Long Mayer actually felt good about the compensation of five million US dollars.

After Ron Mayer left, Robert Iger immediately took office.

"Robbie, I regret giving "The Desperate Housewife", "Looking at the City", "Gladiator", "Meeting the Father-in-law" and "The Rest of the Desert Island", several film and television scripts to the world for production." Xia Tian smiled at Robert, "Otherwise, life will be better after you take over Colombia."

"It's okay, Mr. Xia, I believe that I can do it well on my own." Robert Eiger said confidently.

"Well, it's a good thing to be confident, and I'm looking forward to your performance, too." Xia Tian nodded, "What are your plans for Columbia Pictures in the future?"

“I think we should dig deep into the existing advantages of Columbia Pictures,” Robert Iger said immediately. “It has the largest library of Hollywood and countless classic movies. I think we should use the advantages of these works to develop their commercial value.

In addition, I think it is necessary to launch new works, especially large-scale special effects movies. We should dare to take risks and invest, otherwise we may fail in future competition.

Also, I think the company needs to expand moderately. Now is an era of major changes in Hollywood, with new forces emerging one after another, and old forces are also reorganizing. If we don’t take the lead and start annexing other opponents, it is likely that our turn to be annexed in the future."

When Xia Tian heard him say this, he nodded with a smile.

Columbia Pictures has the largest film library in Hollywood, even giants such as Disney and Paramount are not as good as those of them. There are countless classic movies, such as "The Night of Phoenix", "The Lawrence of Alaber", "The River Kwai Bridge", "Taxi Driver", etc.

These old movies seem outdated, but in fact they are the most classic movies in the memory of many Americans, so they have high development value.

For example, Disney has made billions of dollars by releasing video tapes of old cartoons in recent years, providing a strong impetus for the company's development. Disney can do it, and Columbia Pictures can do it.

Of course, there is no need to mention new works. Film companies do not always rely on their old capital, so they must look forward. Only by launching new works can they maintain new life. Hollywood will indeed be a world of special effects blockbusters in the future, and you must be willing to invest. Otherwise, just shooting small-cost works will have no future.

Those special effects blockbusters can only have a box office of hundreds of millions of dollars, which is better than making ten or hundreds of small-cost movies. After all, not every small-cost movie can be sold for more than 100 million dollars.

The acquisition war should indeed be launched. Because the force is better than hard work! To grow Columbia Pictures, mergers and acquisitions are the most direct, convenient and effective way.

The reason why Disney has been a relatively backward among Hollywood giants is that it has become the most powerful entertainment company in Hollywood today because of its continuous mergers and acquisitions.

Pixar, DreamWorks, Lucas, Marvel, Fox... It is this film industry that feeds Disney's belly.
Chapter completed!