Chapter 344

After Jiang Zhiguang's performance, contestants such as Lan Warrior, Daming's faction, BEYOND also took the stage one after another. In addition to performing their own songs, the focus was on "saying" or "selling ideals" in other words.

These people have their own sufferings, such as the difficulties of life, the inability to realize their ideals, such as the misunderstandings of family and friends, etc., in short, each has its own desolation, which made the audience in the audience and in front of the TV feel sad.

"I didn't expect them to be so miserable?" Wang's mother said while wiping her tears, "Xiaoxian, we must not be singers in the future, it's so miserable."

Wang Qixian also nodded. She thought it was cool to be able to sing. Like Deng Lijun, Feng Feifei, Zhen Ni, etc., she was so charming and popular, which really made her envious since she was a child.

But now she heard these musicians telling the sad things she encountered when pursuing her musical ideals, and she deeply realized that singing as a singer was not as easy as she imagined.

She thought she could not stand on the street, sing for a night, and could only earn dozens of yuan and barely make a living; she could not disturb the neighbors because of practicing singing, and was forced to vacate the house overnight by the landlord, and sat on the street all night without a place; she could not be misunderstood by her parents because of her obsession with music, and threatened to cut off relations...so she could not become a singer.

"Aunt Wang, Sister Xian, don't be fooled by my elder brother. He said everything just now, these are all fake." Xia Xue smiled while drinking the juice, "Yes, brother?"

"Really, A Tian, ​​what they said was all fake?" When Mama Wang heard this, she asked in surprise.

"Listen to my little sister. These things are true, but they have been processed a little bit. Otherwise, the narration will not be so touching." Xia Tian waved his hand and said, "If it is all fake, the Hong Kong media will be so smart. If all these things are broken by the time, will the reputation of those players fall into pieces, and will I be in vain? Am I that stupid?"

"It's right." Both Wang's mother and Wang Xian nodded.

Xia Xue stuck out her tongue and didn't dare to talk nonsense anymore.

"Okay, let's look at tomorrow's media reports and ratings reports." Xia Tian stretched and said, "Go to rest early. Go to bed early and get up early and be in good health!"

...

The next day, major newspapers in Hong Kong praised this "Original Song Contest".

"The pearls of the sea will eventually surface! In this original song competition, many unknown but talented musicians emerged and took to the stage to show their outstanding musical talents. Their appearance is a blessing for the Hong Kong music scene and the Hong Kong people..."

"A leaf is blinded and you can't see Mount Tai. Before, the Hong Kong music scene was filled with songs from Europe, America, Japan and South Korea. Some singers even had six of the albums covered. After hearing those songs, fans only thought that there was no one in our Hong Kong music scene. However, yesterday's original song competition made us notice the neglected musicians. Their talents are no worse than those from Europe, America, Japan and South Korea; their enthusiasm for pursuing music ideals is not lower than those from Europe, America, Japan and South Korea..."

"The rise of a new era. Ten years ago, Xu Guanjie redefined Cantonese songs and promoted it from a vulgar and shallow Xialiba people to a savage and shallow Yangchun Baixue, which is appreciated by both the elite and the masses. From then on, Hong Kong has its own songs. The original song competition was held, and the selection of these excellent local musicians also gave the Hong Kong music scene the momentum to rise again. I hope that from now on, we Hong Kong musicians no longer only know how to adapt songs from Europe, America, Japan and South Korea, our singers no longer cover other people's songs, and our fans can also hear music that belongs entirely to our Hong Kong..."

...

Major newspapers all held positive comments about the competition last night, and there were many praises. Xia Tian was in a happy mood and couldn't even smile. It would be a waste of his efforts to cause such a big and such a good response.

At this moment, I heard the phone ringing.

When Xia Tian picked it up, it was Mr. Qiu Degen who called it.

"How is it, Mr. Qiu? What is the ratings of yesterday's program?" he asked immediately with concern.

"It's very good, Mr. Xia. The current half-time ratings are 45% and it has risen to 55% in the second half, and the highest ratings are 60%. Thank you so much. I have taken over ATV for so long, and the ratings are 45% higher than those of Wireless for the first time. Thank you very much, I finally breathed a sigh of relief!!" Qiu Degen said excitedly.

After getting the ratings report, Qiu Degen couldn't help but surging his heartbeat when he saw the high ratings, and he felt like he was ten years younger. So he called Xia Tian immediately and shared his joy with him.

Xia Tian knew that in the competition for viewership, ATV has always been the second most popular in thousands of years. It has been so breathless by being under the TVB station for many years. This time, it finally turned over with the "first original song competition", which also made the boss Qiu Degen finally feel his long-cherished wish and breathed happily.

"Mr. Qiu, don't be polite, everyone should work together." Xia Tian smiled and said, "I will continue to produce the next program."

"Thank you for your support," Qiu Degen said sincerely, "By the way, Mr. Xia, I think this competition is so good, why not edit more episodes? Is it good to do sixteen episodes? One episode a day, broadcast for half a month!" Qiu Degen said with a smile.

Xia Tian was stunned. Unexpectedly, Qiu Degen was quite greedy. It was not enough to beat Wireless in one viewership. He also wanted to use this program to completely reverse the situation of ATV's ratings being lagging behind.

If this show has been on the show for half a month and its ratings have always been ranked first, it would really be possible for the audience to develop the rating habit and watch ATV in the future.

However, if you make one episode every day, it is too tired for the staff behind the scenes. So much material needs to be edited and so many effects needs to be produced, at least three or four days. One episode a day is almost impossible.

"Mr. Qiu, I don't object to increasing the number of programs. But it's too fast to be produced every day, and I'm afraid I can't finish it. Besides, the quality of the program declines due to the rush to work, which will eventually affect the ratings. So why should we do this? Let's try to let them drive it. How about we broadcast the episode every three days?" Xia Tian thought for a while.

"Oh, if there are three days, the time will be too long." Qiu Degen was a little unsatisfied. He thought that "it is better to chase the enemy with the remaining courage, and not seek fame and learning the overlords." While the TVB has no good program to deal with it, he simply defeated it in one fell swoop. But if there are three days, the time will be too long. By then, it may have been hard to solve it.

"That's it, Mr. Qiu, you can make some programs related to this competition. For example, select a few contestants who are very popular, let the TV station interview them, go deep into their lives, see how they perform, rehearse, and work hard; then, go deep into the audience's homes, accompany them to watch this program, let them express their opinions on the program, and give them gifts after that..." Xia Tian suggested.

"If you dig deeper like this, it can not only make the program more in-depth and the audience feel more involved. What do you think?" Xia Tian then concluded.

"That's right, just do it." Qiu Degen smiled and said, "Mr. Xia, you are still smart, I'm really convinced."

"Mr. Qiu, please be polite." Xia Tian smiled.

...

TVB, Shaw Yifu's office.

The first original song competition had such a hot rating that the old man couldn't sit still.

As soon as the ratings report came out, he was shocked to see that ATV surpassed Wireless and became the number one in ratings.

Because for a long time, the ratings of ATV and wireless have been 37, and the best is 46.

The TVB has always dominated the ranks of the number one ratings. In addition to greatly boosting the reputation and popularity of TVB, TVB has enough confidence to offer higher prices when negotiating with advertisers.

For example, at the same time, the advertising fee of TVB is more than twice as expensive as ATV, and the advertising fee of some gold medal programs is even four to five times more expensive. This is also why TVB makes hundreds of millions of Hong Kong dollars annually, but ATV is one of the reasons why it has been losing money for years.

But now, ATV's first counterattack has been successful, and its ratings have flipped, although it was only a period of time, because of a program. However, if the audience develops the rating habit, it is difficult to ensure that ATV will not turn over because of this.

You should know that the reason why TVB was able to counterattack ATV was successful because ATV's predecessor, Li's TV Station, was upgraded from black and white radio to colored pictures, which took a month in between.

In this month, the audience had only one TV station to watch, that is, the TVB station. So when Li's upgrade was completed and broadcast again, the audience had already developed the rating habit. From then on, Li's had no chance to turn around.

The "First Original Song Contest" has a total of eight episodes, twelve hours of program. It will take more than one week to play one episode a day. If you add a few more episodes, it is possible to play for half a month. In this way, the audience will develop the habit of viewing.

"Do you have any way to deal with it?" Shao Yifu asked his subordinates.

"Or what if we want an original song competition?" Le Yiling suggested.

"It's too late to do it now. It will take at least half a month from registration to participation and broadcasting, and the daylily is cold." Zeng Lizhen waved her hand and said.

"Why do we make another movie "The Yang Family Generals"?" Li Tianshengdao.

A few days ago, in order to fight against ATV's Miss Asia beauty pageant, TVB gathered all Taiwanese stars to film a large-scale, all-star "The Yang Family General", which successfully defeated Sister Ya's arrogance.
Chapter completed!