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096【Brand Value】

Although "The Ghostly Horse" was completed yesterday, it does not mean that there is nothing to do in summer.

In fact, the filming of the film is just the first step in the Long March, and there are still a lot of things to do next.

For example, post-production, movie promotion, movie distribution, etc. After all, 200,000 director fees and 10% of box office dividends are not for nothing.

In the next few days, Xia Tian was busy with post-production, editing, special effects, dubbing, soundtrack, subtitles, etc. In fact, these things should have been the producers’ concerns, but because the Xiang brothers do not have much experience, Xia Tian has to take charge of them.

Although he was a little tired, he was happy to enjoy summer. Because he was about to make his own movie, he just took this opportunity to make a journey.

It is worth mentioning that this "The Legend of the Ghost" was not edited by Xia Tian, ​​but was hired to hire a professional editor.

The reason is that one is a profession. Xia Tian’s major is a director, and he only understands editing a little bit. He is not very proficient. He is still a bit far from professional editors. Therefore, in order to ensure the quality of editing, Xiang Huasheng did not dare to let him edit it rashly.

Second, it wasn't him who paid for it anyway. If the movie was invested and produced by Xia Tian himself, of course he would save as much as possible and try to save money. However, since this movie was invested and produced by Yongsheng, Summer certainly does not have to save money for it, so the editor naturally has to choose the best one.

Therefore, this movie was handed over to Guo Tinghong, one of Shaw's most famous editors. He has the reputation of "Golden Scissors". More than 100 movies have been cut by his hands, and it can be said that he has extremely rich experience.

It is said that because he has been an editor for a long time, he has learned to read lips after watching silent films for a long time. As long as someone else's mouth moves, he can know what they are saying, which is quite amazing.

However, although Xia Tian did not take the initiative in person, he also participated in the editing. Because he is both a screenwriter and a director, he has the deepest understanding of the movie in the entire crew. Therefore, he can provide Guo Tinghong with the most accurate opinions and help him edit the movie better.

I worked with Guo Tinghong for three days, staying up from nine in the morning to three in the morning every day. Xia Tian’s eyes were red like little white rabbits, and there were two big dark circles next to me.

However, his hard work was not in vain. Within three days, "The Ghostly Flying Man" was edited, which was three days shorter than the scheduled time.

The reason for this is mainly because Xia Tian knew what he was going to shoot, so he shot it directly, unlike other directors. Often, after trying it many times, he could choose a solution that satisfies him.

It is precisely because of this that directors usually use at least 70,000 to 80,000 feet of film when making movies. However, only 20,000 to 30,000 feet in summer is enough. This alone can save a lot of money.

After staying with Master Guo Tinghong for three days, Xia Tian also took the opportunity to learn a lot of skills, and his editing skills have been significantly improved. He just understood it briefly before, but now he has achieved some success.

...

After the movie was edited, professionals were responsible for the remaining special effects, dubbing, soundtracks, etc., so Xia Tian couldn't help much. In addition, he had not returned to the magazine for a month, so he took a leave of absence from Xiang Huasheng and returned to work in the magazine.

Now "Fantasy World" has been released in the ninth issue, and each of the six novels has written more than 200,000 words. It is the time to get better and more popular. Therefore, it attracts readers to pursue it, and the sales of the magazine are very gratifying. Now it has reached 80,000 copies.

In just two months, a magazine has jumped from an unknown person when it was founded to a best-selling magazine today, which is really a miracle.

After returning to the magazine, Xia Tian first dismissed Jin Yong for fake news, "Mr. Cha, I'm back."

"Well, I've been out for more than a month and I've been tanned." Jin Yong looked at it for a while, then said with a smile, "How is it like filming? Isn't it more comfortable than sitting in the office?"

Xia Tian nodded with a smile, and filmed movies, slept in the open, sun and rain, and staying up all night are common, of course it is not as comfortable as sitting in the office.

However, if he had to choose, he would rather choose to make a movie. Because when making a movie, he would encounter various difficulties, which would make him feel more challenging and more meaningful than sitting in the office, going to and from get off work from 9 to 5, and going to and from work regularly.

"So I said, why bother to suffer if I put it in a good office without sitting there?" Jin Yong joked again, "Now do you know you regret it?"

Xia Tian smiled, he had nothing to regret.

Making movies is both his profession and his hobby. He can command dozens of people on the crew, hundreds of people working together, and enjoy the feeling of being determined and responding to the command. It is much more enjoyable than just managing a few people in a magazine.

However, there is no need to say this to Jin Yong. Although he has joined a film and television company before and has written some good movie scripts, he is still a literati and not a professional filmmaker, so it is naturally difficult to understand Xia Tian’s idea.

"By the way, I heard that you are working with the Xiang brothers this time. Did they force you to make a movie? Do I want me to find someone to say hello to them?" Jin Yong suddenly asked again.

When Xia Tian heard this, he was very moved. Jin Yong really said nothing to him. "No need, Mr. Cha, they are actually very good to me, and this time they are very happy to work with them." He waved his hand and smiled.

"Well, since the movie has been finished and you have come back, then concentrate on setting up a magazine." Jin Yong smiled again, "Tell you good news. Someone proposed to me two days ago to acquire Fantasy World Magazine. How much do you think he has bid?"

Xia Tian was stunned. Fantasy World Magazine has just two months ago, and has it attracted the attention of capital now? Their sense of business is really keen.

"I think it should be no less than three million." He estimated it in his mind and then said.

"Fantasy World" now sells about 80,000 copies per issue, and you can earn 80,000 Hong Kong dollars with this item alone. In addition to advertising revenue, you can earn about 200,000 Hong Kong dollars per issue.

Excluding manuscript remuneration, labor, and daily expenses of magazines, the net profit of about 150,000 per issue. Four issues per month are published, which means a net profit of 600,000 Hong Kong dollars. After deducting taxes, there will be a profit of 500,000 Hong Kong dollars. In summer, a magazine with a promising future must be worth more than 3 million Hong Kong dollars.

When Jin Yong heard him say this, he couldn't help laughing, "A Tian, ​​is three million your psychological price? If you really sell it at this price, you will lose a lot. Tell you, that person paid 6 million Hong Kong dollars, but I still didn't let it go."

"Six million Hong Kong dollars?!" Xia Tian was stunned and opened his eyes wide in surprise.

When Fantasy World Magazine was first established, it only had a registered capital of HK$300,000. Has it climbed to HK$6 million in just two months?! It has increased twenty times. Although he did not intend to sell the magazine, he was still a little moved when he heard about the price.

"Ah Tian, ​​don't think that 6 million Hong Kong dollars is too much. In my opinion, this magazine is worth at least 10 million now." Jin Yongyu said unsurprisingly, "and if the sales exceed 100,000 copies, the valuation will definitely exceed 20 million."

"It's too exaggerated, Mr. Cha." Xia Tian said in surprise.

For 10 million Hong Kong dollars, how many magazines have to be sold to earn back? Will anyone be so stupid? Spend 10 million to buy such a magazine?!

"Nothing exaggerated at all." Jin Yong waved his hand, "Now that "Fantasy World" continues to sell well, it has formed a brand effect. Therefore, the valuation of the magazine must be added to the value of this signature."

"Now "Fantasy World" is a best-selling magazine, and this title alone is worth 5 million. If the sales exceed 100,000 copies and become one of the top magazines in Hong Kong, the brand value will have to rise by another 10 million." Jin Yong pointed out.

Xia Tian suddenly realized that he had never opened a company or started a business in his previous life, and he really didn't know these things.

In his opinion, his magazine only has two offices and more than ten employees. If he was asked to acquire it, he would not even have one million, not to mention ten million. Because he only saw the value of hardware facilities, but not the brand value of the magazine.

"It seems that this magazine has great potential," Xia Tian thought to himself.

He used to only use this magazine as a stepping stone, raising funds for himself on the one hand, and establishing a good relationship with Jin Yong on the other hand. However, after hearing what Jin Yong said, he realized that he had seriously underestimated the value of this magazine.

It is by no means a waste of money that can only earn more than 100,000 Hong Kong dollars for itself every month, but it is really an untapped gold mine. "If the sales volume is increased to 100,000 copies, then I will become a millionaire? Wow!" Xia Tian's eyes lit up and he said to himself.

"A Tian, ​​do it well. This magazine is very promising and is not worse than making movies." Jin Yong said with a smile again.

Xia Tian smiled slightly, and he understood what Jin Yong meant. Jin Yong wanted to lose the movie and concentrate on setting up a magazine. However, he believed that he could have both fish and bear's paw. He wanted to build a movie and a magazine, and he had to grab both hands and be strong both hands.

"I remember Mr. Cha's teachings, then I'll go back to do things." He nodded and said.

...

Back to the magazine, summer began to think about how to increase the sales of magazines.

"Do you want to do some promotional activities? Buy magazines and get posters or buy magazines and get dolls..." He wrote on paper while recalling the strategies of promotional strategies for later magazines.

At this moment, I heard the phone ringing.

When I heard it, it was Cheng Long's voice, "A Tian, ​​we have come back from filming in Japan. I'm going to prepare for "Police Story" immediately. See when you have time, come and help me with reference." (To be continued.)

ps: Happy Chinese New Year, I wish you all book friends a happy new year!

I wish you all good health, wealth, academic progress and a happy love!

...
Chapter completed!
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