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Chapter 156 The power of publicity is infinite(1/2)

"Public opinion, history has repeatedly told the world that whoever can control public opinion can influence the world!"

On May 11, 1915, "La Presse de France", a French newspaper that had been in operation for hundreds of years and was regarded as the official mouthpiece, was sold by the Cook family due to long-term losses.

Later, under the auspices of its new owners, the newspaper underwent drastic reforms.

First of all, this newspaper, which has long been the official mouthpiece, began to implement "cheap" reforms, reducing the price of newspapers by half. Politically, it changed from being biased towards the government in the past to flaunting hyper-partisanship and independence; and economically

In terms of editorial content, it has got rid of the old image of the past and no longer relies on political party subsidies or government "advertising fees"; in terms of editorial content, it strives to expand news coverage and widely publish cultural, educational, novels, informative articles, social news and court news;

Reduce political news and speech, publish a large number of social news and court cases, and informative and practical articles about hygiene, health, food, clothing, family, etc. occupy nearly a quarter of the space. In terms of business management, try our best to recruit

Advertising, use advertising revenue to subsidize the loss of newspaper price reduction, and at the same time improve distribution and promotion work.

The improved "La Presse de France", the oldest newspaper in France, began to glow with new vitality. The text was popular, the title font was larger, multi-column headlines were often used, and the layout was active. Through the continuous expansion of coverage and vigorous efforts

Soliciting advertising, the circulation increased from the initial tens of thousands to one million copies in just a few months.

Of course, when "La Presse de France" advertises itself as "politically neutral," what many people cannot imagine is that the sponsor behind this newspaper is the Chinese government. To be precise, it is the secret of the establishment of an agency affiliated with the Chinese State Council.

"Foundation", and the purpose of acquiring this newspaper is to influence French public opinion and thereby influence European public opinion.

"We spent one million francs to acquire a newspaper, spent two million francs to promote the newspaper, and provided 200,000 francs in "advertising fees" every month, but now, what we have received in return is hundreds of millions of francs!

"

At the State Work Conference in the fourth year of the Republic of China, Li Zicheng once said to people that it was under the promotion and instigation of "La Presse Française" and under the slogan of "avoiding the death of a generation of French men" that the people were influenced by public opinion.

, pushing France to agree to China sending an expeditionary force, and France to bear the military expenses of the expeditionary force.

After the expeditionary force arrived in France, facing the unfair treatment suffered by the expeditionary force, "La Presse de France" also stood in the position of "France's honor" and asked France to give them fair treatment. During the war, "La Presse de France"

》Moreover, through the hundreds of reporters and special correspondents sent to the front line, everything on the battlefield was shown to the French, whether it was victory or defeat. For "La Presse de France", their only position was neutrality, that is, to

The most authentic situation is published in newspapers, and that is why. Now "La Presse de France" has become a well-known newspaper in France, and the French people usually accept the reports in its newspapers without thinking.

"How can we repay the blood of the victims!"

In the past few days, almost all French newspapers have been reprinting such a serial report. This serial newspaper can be said to be the most "realistic" battlefield report in the world. Compared with the French government's various restrictions on journalists,

The Chinese Expeditionary Force is undoubtedly more open. They accepted reporters sent by "La Presse Française" and allowed them to enter the front line of the army and even attack with the army.

At first, there seemed to be no news in the trenches. For several reporters sent by La Stampe de France to the expeditionary force, there seemed to be no news there. But starting from the early morning of July 5, everything changed.

As a large-scale "mobile war" began, the reporters were surprised to find that they were "in the midst of an unprecedented great battle."

While following the attack of the Chinese Communist Party, these reporters saw a real battlefield for the first time. It was not the kind of battlefield described by "official reporters". It was a battlefield of life and death, loyalty and passion. On the battlefield

On the Internet, their most intuitive feeling was the bravery of the East. These French reporters, who were accustomed to Western civilization, were impressed by the bravery of the East at the first moment, and what followed were articles of enthusiastic news.

draft.

These news items all praised the Chinese Army's attack with extreme praise and exaggerated the significance of this mobile warfare. Of course, they did not forget to accuse the French military headquarters of its "incompetence" and missed opportunities.

"...It is hard for us to imagine that if the Chinese Communist Party had not seized this opportunity and relied on those people, when would they have ended the war!"

"When facing the Chinese, we should feel ashamed for our own performance, or to be precise, for the French team's performance..."

Newspapers about the attack of the Chinese Army on the Somme River. It was in those praises that swept the entire land of France, five kilometers, ten kilometers, thirteen kilometers. In one day, the Chinese Army fought all the way.

Having penetrated the German army for nearly twenty kilometers, it can be said that since the Battle of the Marne, unless the German army retreated on its own initiative, the Allied Forces had never achieved such huge results. What is even more surprising is that all of this happened in

Obtained within one day.

After the reporters sent back press releases to the newspaper through the army's telegraph machine, the literati employed by the newspaper who had lost their jobs due to the war added a little more details and a little more imagination in order to achieve better literary effects.

The wording was a little more gorgeous, and as a result, they wrote this war battle into a magnificent war poem like Homer's epic Trojan War. Of course, in order to highlight the bravery of the squadron, perhaps there was also a tribute to Xiafei.

Of course, the dissatisfaction with the French military headquarters in Chantilly was inevitable.

In response to these accusations, "Chantilly" responded extremely quickly. Joffre, the French commander-in-chief who had discriminated against the Chinese Army from the beginning, even directly instructed Jean de Pierrefoy to do this.

An officer who was ordered to draft the official communiqué of the French Army Headquarters during the war. He was responsible for organizing counterattacks in newspapers. Although he was an extremely sharp and distinctive writer, when he began to save the situation through a series of numbers

It proved the bravery of the French army, especially the heavy blow the French army dealt to the German army, and the strength of the heavy-duty German army, which made the Chinese ** team "take advantage".

But they fell into a "trap" unintentionally, which just proved the incompetence of the French military command. Because of their incompetence, they almost missed the "opportunity to end the war", and even the French army refused to provide artillery cover for the expeditionary force.

News. was also exposed by "informed people" in this "internal news war".

The situation can be said to be extremely unfavorable to "Chantilly". For this reason, the commanders and generals of "Chantilly" had to do everything possible to absolve themselves of responsibility. At the beginning, they said that this battle was the result of the Chinese Communist Party

"Chantilly" first explained that "the main force of the French army is in Verdun, and it is in Solo" when the public questioned why the French army failed to participate.

"The frontal battlefield of the Mu River was contained", and then he had to explain what "the hell-like battlefield, perhaps, only Chinese people are suitable for there".

In short, "Chantilly" has no reason to explain what happened there, and can't even explain it, because the "discrimination" against the Chinese troops made them think "well, let the Chinese die on their own", so

. They always find one or another excuse to excuse themselves from responsibility, and even used the "evil spirit of hell" that German newspapers and prisoners called them during the "Battle of Verdun" to prove that "it is not the incompetence of the French army, but the incompetence of the French army."

It’s because the Chinese army is too ruthless.”

Even before the turmoil subsided in Paris, the turmoil spread from Paris to London, because London was also taken aback by the fierce and fierce offensive of the Chinese Expeditionary Force.

Just when London was suffering from the casualties of 60,000 soldiers on July 1, just when they were depressed that "trench warfare will end the age of infantry", suddenly the news that "the Chinese Expeditionary Force is attacking the German army in depth"

, spread from Paris to London, so that many people are asking a question - Chinese Expeditionary Force, which country is China? How did their army break the stalemate on the battlefield?

Naturally, there is still a lot of questions - why is the British Army so incompetent?

As a result, naturally, in order to convince the public that "the British Army is by no means incompetent," the British government had to prove other things. The royal literati and staff in Downing Street discussed it for several days, and finally they came to the conclusion that,

If you want to prove that the British Army is by no means incompetent, you must convince the British that the Chinese are better at fighting.

Since those squadrons were called "like demons from hell" by the Germans when they were in Verdun, and they had such a "barbaric coat", then simply put on a "warlike coat". At that time, the British people

You will believe the fact that "it is not the British army that is incompetent", thereby ending the political crisis faced by the army.

So the imperial literati began to use their pens again. A country that has been fighting for five thousand years, a country that has integrated fighting into its bones and blood for thousands of years, a country that immediately restored its national martial spirit after fighting for national freedom, a country that has fought for five thousand years.

An army that regards death as the highest honor appears in front of all British people through their pens.

In their description this time, the Chinese Expeditionary Force is like the rebirth of the Chinese Army during the Han and Tang Dynasties. The Chinese people they once described as "cowardly and incompetent" have become enslaved by foreigners, and the Chinese are unwilling to serve foreigners.

The personal sacrifices made by the service, and the historical deeds of the Chinese Army were also revealed, such as how they defeated the Huns, and then under their pursuit, the Huns fled all the way to Europe and defeated the Germans.

people, destroyed the Roman Empire, and then the Mongols. The Mongols conquered half of the world in just a dozen years, but they fought with them for nearly a century, even though the country was ultimately destroyed at the hands of "treacherous ministers"

, a group of ordinary farmers still destroyed the Mongolian Empire, etc. The Han army can easily defeat Japan at any time. This country that once made the Russian Empire hate it has been a "slave" of the Chinese for the past thousand years, just like

Two years ago, how this country, which had just restored national freedom, easily defeated Japan, the country that once easily defeated the Qing Dynasty, seems to be proof of this.

They even used Spanish missionaries' descriptions of the Ming Empire to prove another fact: "The China we accept is not the real China, but a barbaric country that survives under alien slavery." And all of this

All to show the British public that this country has a fighting tradition for thousands of years, and to be precise, it is a nation. At least they want the public to believe that the Han people's Republic of China and the Manchu people's Qing Empire are essentially the same.

of difference.

As a result, these reports caused a sensation in society as they expected, and those newspapers were swept away. People began to talk about this strange "Chinese Expeditionary Force" in the streets and alleys. Of course, it was very natural. A country's

The image was also established through this kind of helpless propaganda.

When literati in London use history to prove something, their "conclusions" are quickly adopted by their French colleagues, and their French colleagues even add fuel to the fire and give full play to their imagination. Only for the French Army

To get rid of responsibility, they pushed out the saying that the Chinese can go to war without eating or drinking. They even used their ambition to "eat Huns' meat when hungry, and drink the blood of Huns when they were thirsty!" as proof.

It is a fact that once this army enters a war, it will fall into "complete war madness". It is definitely not comparable to the "sane and civilized" French soldiers.

The power of written propaganda is powerful. Since the 19th century, white people have always had a psychological advantage over yellow people. But now, when a yellow army achieves results that a white army cannot achieve,

These white people always look for various reasons to convince themselves and convince themselves of all facts.

Just like now, the British and French accepted all this almost as a matter of course. When they accepted all that, they also accepted another fact. This army that "doesn't know what death is" is their ally.

Does this mean the war will end soon?

Europeans, who have always believed in the principle of the strong, are extremely realistic. They almost immediately changed their past cynicism towards China, and even used all the words of praise to praise China. Everything they had always ignored in the past was mentioned again.

With all the progress China has made in the past few years, industrially, economically, and technologically, it seems that overnight, China should be a big country, a powerful country, or at least a fair interlocutor.

In short, the attitudes of various countries towards China are undergoing fundamental changes little by little under this propaganda offensive...

Almost as soon as the cruise ship that Lu Qiyu and others boarded entered the port, like the soldiers on the troop transport, they were surprised to find that the entire dock was filled with welcoming people, and all the merchant ships were honking their horns to greet them.

, and on the pier, thousands of women kept waving towards the soldiers who had just arrived in France on the troop carrier.

"Thank you, Chinese soldiers..."

"Chinese soldiers, you saved France!"

Listening to the shouts in her ears and looking at the slogans written on paper or cloth by the French, Lu Qiyu looked very surprised. She did not expect that she would experience the enthusiasm of the French as soon as she came to France.

What's going on?

"Sisters!"

At this time, suddenly a nurse in military uniform ran over excitedly, holding a newspaper in her hand. At this time, the nurse seemed extremely excited. As soon as she ran to the side, she stood on the small chair and read loudly

Newspaper in hand.

"At 3:30 in the morning on July 5, the Chinese Expeditionary Force suddenly launched a surprise attack on the German defensive positions with tens of thousands of troops. As of the evening of the 5th, the Chinese Expeditionary Force had attacked the German army 19.2 kilometers deep, nearly 19.2 kilometers deep.

The 60,000 German defense troops were divided into more than a dozen isolated armies with thousands of people. Currently, the German command headquarters has fallen into chaos...

According to optimistic estimates, the fatal blow of the Chinese Expeditionary Force will not only completely break the reality of trench attrition warfare on the Western Front, but may even end this war!"
To be continued...
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