"It's easy to deal with the crisis of price increases in Four Links and One Link. We will provide free shipping directly."

After Wang Heng finished speaking, everyone looked at each other in confusion. How should free shipping deal with the price increase crisis? They are obviously two opposite things.

Faced with everyone’s confusion, Wang Heng said, “We need to accelerate the development of e-commerce. Express delivery will always be a problem that cannot be ignored. Only by solving the problem of express delivery, e-commerce will definitely flourish.

Free shipping is to force the express delivery market and accelerate the development of the express delivery market. Currently, express delivery has four links and one link, such as SF Express,

Merchants like to choose four-way and one-stop services, and users like the price of postal service and the speed of SF Express. This problem has always appeared between users and merchants.

Today we directly give users and merchants a choice, that is, free postal service, postage platform subsidies, four-way and one-stop platform charging an additional 50% service fee, and SF Express’ original price.”

Wang Heng is like this now. If you show me off, I'll give you a blow. It's fair.

For all postal services, Pinxixi will subsidize 10 million to users every day, which is 3.6 billion a year.

Pinxixi naturally cannot afford the subsidy, but it is no problem to subsidize it for a month. After adjustment, the merchants will taste the benefits of free shipping and take the initiative to take over the free shipping.

In the early days of e-commerce, free shipping was definitely a big selling point. Have you ever seen e-commerce companies make the word "free shipping" more conspicuous than the products to attract users?

Just because of the initial pain, no businessman would make such a decision. Let Wang Heng rely on words to persuade, which obviously won't work.

So I gave them tutorials directly. A tutorial worth 300 million yuan. Wang Heng didn’t believe that he could teach these merchants.

If Wang Heng were not the boss, he would definitely be criticized if he proposed to spend 300 million to solve the problem.

The cost was too high, and even Sun Yutong could not accept Wang Heng's plan for the time being.

Wang Heng came from a later generation and had seen the prosperity of e-commerce after free shipping. He knew that sooner or later e-commerce would enter the era of free shipping, so he firmly let everyone implement his decision.

After Wang Heng made his decision, only ten minutes later, an announcement was posted on the main page of Pinxixi Mall,

“Dear Pinxixi users,

Due to the unreasonable price increase of Sitongyida, all products could not be delivered yesterday. We are very sorry!

In order to compensate for everyone's losses and to deal with the incident, Pin Xixi made a decision.

From September 1st to October 1st, all products purchased on Pinxixi will be shipped free of charge to addresses within the following range..."

The postal service has always been slow-paced, and it is very comfortable to work at the postal service.

But today I feel uncomfortable. Millions of parcels were suddenly added in one day. Every post office near the manufacturer was so busy that they were dizzy.

Others send mails one by one, but they haul them to the post office in carloads.

In one day, the manufacturer's several postal points added a total of tens of millions in sales.

Such a large amount of performance, due to insufficient personnel preparation, caused a lot of things.

Then the first-level report actually alarmed their boss,

You must know that as of the end of 2006, there were 2,422 legal entities operating express delivery services across the country, employing 227,000 people.

In 2006, the business volume was 1.06 billion pieces, and the business revenue was 29.97 billion yuan. The postal service’s market share was less than 10%.

In other words, the postal service, which has an annual express delivery business of less than 3 billion, is forced to fill more than double the orders, and so many orders are concentrated in post offices near the manufacturers.

Then the post office investigated and soon discovered that Pin Xixi was supporting the postal service by making up the money. The postal boss immediately became very fond of Pin Xixi and took it to heart.

Wang Heng never thought about how much convenience his unintentional move would bring to him in the future. Anyway, he felt very happy at this time.

Because after Pin Xixi made the announcement, people from all directions immediately sent people over to ask for peace.

The rapid development of Pinxixi has led to the rapid development of Four Links and One Link, especially the points near the manufacturer, which are full of food.

Many stations are trying their best to recruit employees. A station that originally had just a few people is still busy recruiting dozens of people.

As a result, after Pinxixi was discontinued, everyone was immediately empty. Originally, the three links and one extension were just to give Jack Ma a face, which meant that it would be done in a day or two. After all, they also wanted to make money. What could they do if Pinxixi went bankrupt?

make money,

However, I never expected that Wang Heng would be so aggressive in doing things. He didn't even send anyone to communicate with them, and just ruined the situation.

Originally, they didn't increase much and were only 20 cents cheaper than SF Express. However, Pinxixi just offered a direct delivery service and added an additional 50% platform service fee.

This is a bit excessive. Their price is more expensive than SF Express.

Now users of Pinxixi Mall can only choose two options. If they are not in urgent need, they can choose postal express delivery.

If you are in a hurry, choose SF Express. Throughout the whole day, no one chooses three links and one express delivery. Even if a user chooses three links and one express delivery, the merchant will remind you,

Well, Wang Heng did it very grandly. Pinxixi Mall did not block the four links and one link, but still gave them the right to compete freely.

Although this bias is a bit fierce,

Wang Heng spent 300 million yuan, how could he give up so easily when it came to connecting all directions?

At present, the express delivery market has not yet entered a real explosive period. There are only 270,000 employees, less than one-tenth of the more than 3 million people employed in the explosive period.

There are fewer express delivery outlets, so now that the express delivery industry is unified, the resources saved will greatly accelerate the development of the express delivery industry, which will naturally further reduce express delivery fees and promote the development of e-commerce. The whole is an ecosystem.

Sun Yutong wanted to do express delivery, but Wang Heng chose not to do it because he had better choices.

That is Cainiao Network, a Cainiao Station. Of course, he will not use the name Cainiao.

Sitong Yida, plus other small companies and SF Express, there are so many express companies of all sizes renting stores in order to develop, and half of the money they earn is given to the landlord and to pay store wages.

If a county uses Cainiao Station to deposit and pick up express delivery, the resources saved will naturally be huge.

Being a rookie networker is also very comfortable. Pin Xixi just needs to show off and lead the way, just like Jack Ma.

It's just that when Cainiao Network was established, it happened to be the time when Jack Ma was at his most awesome. At that time, when he gave an order, everyone would have access to everything, and naturally no one would dare to disobey him, instead of being obedient and disobeying like now.

Wang Heng does not have this prestige now, but taking this opportunity, there is still a possibility of negotiation. When the time comes, he will rope in a few big guys.

If we really want to set up Cainiao Station, Taobao will be in dire straits. Internet companies in this era even dare to use exclusivity in competition, such as the battle between 360 and Tencent.

When the time comes, he dares to let Cainiao Station not support Taobao. It is best for Jack Ma to learn from JD.com.
Chapter completed!