Wang Heng is an activist, he can do whatever he wants, regardless of his popularity on the Internet. He returned to Hangzhou within a few days.

At the headquarters of Hengda Group, Wang Heng held a senior management meeting.

Wang Heng looked around the crowd and said: "The core content of today's meeting is that Hengda Group will develop an application focusing on mobile social networking. It can be used as a supplement to QQ, but there is a big difference between the two."

Wang Heng's decision did not surprise the executives present at the meeting, because Wang Heng is such a fussy person.

When Mayun offended him back then, he created Pinxixi. Now that Tengxin offended him, he directly developed other people's core software.

After Wang Heng saw that the people below him did not respond, he continued,

“Ten people from each of the six companies including Honor Mobile, Pinxixi, Meituan, Yanxuan, Pinpay, and Hengda Weibo were assigned to be responsible for the main body development.

Then I will recruit 1,000 programmers for basic development. I will develop this application as quickly as possible.

In addition, this social app is called ‘WeChat’. We will set up WeChat subsidiaries and let each subsidiary cooperate.”

Well, walking in other people's path will leave others with no way to go. Wang Heng has endured it for so long and finally decided to take the plunge.

"WeChat is a real-name social networking application. It has rich functions and contains a collection of features from our six companies. It is also 80% similar to QQ..."

Next, he explained the functions of WeChat to the attendees one by one, including Moments, official accounts, payment, etc.

The creative director responsible for recording Wang Heng’s speech said with a smile,

"Once the Boss product is launched, combined with the general trend of the mobile Internet era, it will definitely give Teng Xin a heavy blow on the mobile Internet battlefield."

It is true that WeChat, which Wang Heng said he knew in his previous life, could quickly defeat Fetion launched by China Mobile and MiLiao by Rebus, largely due to the huge user base of QQ.

Although Wang Heng does not have a QQ traffic portal, he does have Weibo, Pinxixi, Youle Youku, shared bicycles, and other traffic portals from online to offline.

And once these subsidiaries of his cooperate with WeChat, it will become a complete large ecosystem. It can be said that WeChat can connect all his companies in series.

"The product will be launched in the second half of this year."

Wang Hengyan said concisely and concisely, which set the tone.

At this time, an executive attending the meeting said: "Mr. Wang, compared to the competitor QQ, I think Fetion launched by China Mobile may be the first and most powerful opponent WeChat has to face directly."

"You are right, very correct."

After Wang Heng finished speaking, he looked at him and added: "Do you know why I named it WeChat? The target is Fetion of Mobile. I have decided that this project will be independent. You will be the president of WeChat, the development and marketing of WeChat."

I leave it to you, can you do it well?"

Everyone and the executive were stunned, and then the executive quickly reacted and immediately responded: "Boss! I can do it well."

Xiao Jie was quite excited to take on this task because Wang Heng had already talked about all aspects of WeChat.

All he had to do was arrange development personnel, and he suddenly jumped from an ordinary executive of a group company to take charge of a subsidiary company. His career seemed to have reached its peak all of a sudden.

In addition, if this project is completed, the subsidiary's equity will definitely be confirmed, and the future and money will be guaranteed. How can he not be excited?

Several colleagues attending the meeting couldn't help but feel a little envious.

You know, many of the executives present want to take over this high-quality project.

But Wang Heng's decision to appoint him was basically a final decision. No one could challenge Wang Heng's authority within the company, so whoever he said was who he wanted to be.

With the WeChat project leader confirmed, Wang Heng asked him to express his understanding of WeChat.

"With the continuous development of the Internet, social software is also booming, such as the current QQ and Fetion. The user activity of these two products is really not inferior to each other. According to relevant statistics, Tencent QQ

The number of users online at the same time as Fetion Mobile has reached 100 million, which shows its influence."

Fetion, which is a software that can achieve seamless links between the Internet and text messages, has emerged in the web2.0 era. It was first launched in 2007 and is now one of the most popular social software in China. It is no exaggeration.

It is said to be a software on the same level as QQ.

Users can use Fetion to send text messages to friends in their address book, which is very convenient for users who need to send notifications, and this service is free.

In fact, the SMS business of operators is sluggish, not only due to the rise of social products such as QQ, but also Fetion, a subsidiary of China Mobile, which has also played a strong assist.

In 2007, the domestic mobile phone market was still dominated by operators, and Honor Mobile had just launched its first-generation smartphone.

At that time, Fetion had 500 million users and was at its peak, with monthly active users reaching 100 million. Of course, mobile phones were still in the era of feature phones, so Fetion was running on feature phones.

Since the Honor mobile phone was originally purchased from China Unicom, and pre-installing software on the Honor mobile phone required money, the Fetion app was not available on the Honor mobile phone.

Wang Heng asked, "With such strong competitors, how can you successfully rise among the two social giants of Fetion?"

After Xiao Jie and other executives attending the meeting listened to Wang Heng's words, they felt that Wang Heng must have a solution to defeat his competitors, but he did not say it.

Maybe he was testing himself. Wang Heng had planned the start-up of Hengda Group's subsidiaries before, so WeChat was probably the same. But if you ask them now, their purpose is self-evident.

Xiao Jie did not answer immediately, but thought for a while. Wang Heng was not in a hurry and waited patiently.

Xiao Jie sorted through the intertwined information in his mind, and after a while he said, "As far as Fetion is concerned, boss, I think one idiom can sum up its future."

Wang Heng was a little curious, "Oh?"

Xiao Jie said in a deep voice: "Success is Xiaohe, failure is Xiaohe."

"How to say?"

Xiao Jie said, "If I remember correctly, I saw a report some time ago that Fetion users of Honor mobile phones accounted for only about 25%, a quarter, because users of China Unicom and China Telecom cannot use it, and Fetion is owned by China Mobile

We have gained great convenience, but have been shut out of China Telecom and China Unicom.”

When he said this, Wang Heng nodded with satisfaction. He no longer had any worries in his heart and could safely leave this important project to him.

Xiao Jie continued,

"My conclusion is actually very simple. If nothing happens, Fetion will probably die in the future competition because it does not support the three networks. This is also Fetion's biggest shortcoming.

China Mobile doesn't seem to want to change. China Mobile regards Fetion as Mobile's trump card. As long as the WeChat we launch supports the three networks, it will be promoted soon, but Fetion may not be able to respond, and even if it does, China Mobile wants to get through it immediately.

China Unicom and China Telecom are not that fast either, which leaves enough time for us to develop WeChat."

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