Chapter 86 Resolving the Crisis of Pinxixi (Seeking to Read Monthly Pass)
The free area of Pinxixi Mall is outdated? All users who are following Pinxixi were immediately shocked.
In the free area of Pinxixi, none of the countless products has been taken away by users.
Tens of thousands of Pinxixi users reported Pinxixi, and everyone was angry.
However, while the entire network is in riots, Yiwu here is playing with their fate to fight for the orders sent by Xixi...
During this period of fighting, hundreds of thousands of orders were sent to manufacturers for 9.9 yuan T-shirts, 9.9 yuan belts, and leather bags.
Pinxixi hired thousands of interns to run the operation at a high price, thousands of computers were installed, and the office building Wang Heng bought was quickly filled with Pinxixi employees...
Xiao Yan naturally knows that Pin Xixi has not broken the law. Now Wang Heng has been hacked by the entire Internet, and relevant departments are coming to inspect.
She thought this was her opportunity, and while busy with company matters, she comforted Wang Heng.
Is Wang Heng afraid? He is really not afraid, so what if the whole Internet is talking about it?
This is completely reasonable and legal marketing! If others are fine with Pinduoduo, why should he be fine with Pinduoduo?
Lin Wenying also understood, but this matter was too involved. Her family happened to be engaged in citizen bicycles, so she did not dare to show up at Pinxixi Company.
…
Jack Ma regretted it, regretted it very much,
He really didn't expect to steal a festival event, force Wang Heng to leave Taobao, and then set up a competition arena between Pinxixi and Taobao.
Although it seems that Pin Xixi has been hacked by the entire Internet, his users have not disappeared.
As long as remedial measures are taken in the later stage, this large shopping platform with 200 million registered users and 20 to 30 million active users can survive.
By then Pinxixi can be said to be Taobao's biggest rival, so the best way to defeat Pinxixi is only when the whole network is targeting Pinxixi.
Jack Ma quickly assigned tasks to his men and contacted other parties, hoping to defeat Pin Xixi in one fell swoop...
Shenzhen Bonima saw Wang Heng’s saucy operation and called him “talent”.
If the situation hadn't been clear now, he would have wanted Paipai.com to directly copy Wang Heng's idea.
Now he can only wait and see what happens. Bonima was watching the news about Pin Xixi as the chairman when he suddenly received a call from Wang Heng.
Bonima answered the phone without much thought,
"Director Ma, I would like to ask you if you are interested in Pin Xixi."
"Do you want financing?"
"Now the whole Internet is fighting against Xixi. My little arms and legs will definitely not be able to resist, so I want to find more people to fight together."
"Pin Xixi's current problem is a bit serious. If we don't solve the problem, financing will not be that easy."
"I definitely have a solution, don't worry about that."
Bonima pondered for a while before replying, "Currently, Pinxixi cannot be valued in terms of PE and PS, but can only be valued in terms of MAU."
Wang Heng has studied business management for a while and knows that PE valuation is based on the price-to-earnings ratio.
If a company has no profits, then even if it is given a price-to-earnings ratio of 50 times, the company's valuation can only be zero.
PS valuation is calculated based on the price-to-sales ratio. For example, Pinduoduo was valued this way before it went public.
In other words, how much money do you sell in a year, multiplied by that number, is the valuation of your company.
So before Pinduoduo went public, it sold even at a loss, just to increase its valuation. Of course, this won't work after it went public.
Pinxixi just opened, and there is no way to calculate the price-to-earnings ratio or price-to-sales ratio, so it can only be valued based on MAU, that is, monthly active users.
Although Pinxixi has just opened its doors now, financing cannot be negotiated immediately, so after waiting ten days and a half, MAU will naturally come out.
Pin Xixi cannot be managed by one person. Wang Heng has no choice but to raise funds, and there is nothing he can do about MAU's losses.
"Dr. Ma, how much are you prepared to pay for a MAU?"
"100RMB."
100RMB per MAU. Pinxixi now has about 30 million active users, so its valuation is 3 billion yuan.
To be honest, the price is too low. For the same data on Taobao and JD.com, their minimum value is 500 yuan.
But now there is no way Wang Heng must accept it, otherwise Pin Xixi will definitely not be able to play anymore.
"Director Ma, I can accept a lower valuation. I need to raise 1.2 billion yuan and release about 40% of the shares. If you are interested in being the lead investor, please help me contact other investment companies that are following the investment."
"No problem, I will send letters to several investment companies tomorrow."
1.2 billion, there is no problem if Tencent takes 20%, which is 600 million. As long as Wang Heng solves the problem of blackmail on the entire network, Bonima feels that Pinxixi can still invest.
"Please wait and I will send an investment letter to my company's mailbox. If the investment company you contacted is interested, please also send a letter to my company."
"OK, no problem."
"Then I wish us success in our cooperation."
"Yes, smooth cooperation."
…
After Wang Heng hung up the phone, he soon received an investment letter from Tencent Investment Department.
Wang Heng directly asked the technical department to post the investment letter on Pinxixi Mall,
Then Pinxixi’s official website disclosed the announcement of this financing.
“Pinxixi Mall’s first round of financing is 1.2 billion yuan, 800 million will be used to subsidize Pinxixi users, 200 million will be used to maintain the company’s operations, and 200 million will be donated to the urban construction of Hangzhou City.
Pinxixi Mall is a positive energy platform that is beneficial to society and people."
Wang Heng is not afraid that investment companies will stop investing after seeing Pinxixi Mall’s announcement.
Because everyone knows that if Wang Heng spends one billion, basically all crises will be resolved.
However, the number of users exceeds Taobao's valuation but is less than one-fifth of Taobao's. Who can bear not to invest?
Wang Heng's move indeed quickly resolved the crisis, and Hangzhou officials canceled the public investigation and replaced it with inspections.
Wang Heng made the right choice when he chose Hangzhou as a city to start a business.
There are no black and white glove companies in Hangzhou, and they attach great importance to high-tech companies, so after understanding the situation, they stopped putting pressure on Pin Xixi and turned to support Pin Xixi.
Chapter completed!