After get off work, Masao Ishihara did not choose to drink or sing with his subordinates. Even if he and the middle-aged and elderly people were having fun, they really couldn't go together.

He walked into a non-traditional Japanese-style izakaya alone. The people who came here were all young people, not the traditional Japanese-style izakaya with red lanterns hanging at the door, and the entrances were all doors.

Masao Ishihara found a seat in front of the dining table. He suddenly wanted to drink some wine to relax, so he ordered a glass of Japanese soju. Like whiskey, it belongs to the category of distilled liquor.

Japanese soju is not sake, nor rice wine. Its alcohol content is not low. According to the wine mixing method, there are Class B below 45 degrees and Class A below 36 degrees. Generally, it is at 25 degrees.

Masao Ishihara prefers to drink strong wine, so he naturally chooses Class B Japanese soju with a higher degree. For himself, edamame and fried chicken nuggets are indispensable for serving wine.

"Masao Ishihara, long time no see, do you still remember me?" Koyama Ryoto first placed a small wooden square box in front of the guest, and then placed an empty glass wine glass in the small square box.

He took a bottle of Japanese soju brand ordered by the customer from the wine rack behind him, and slowly poured it into the empty cup until the full cup was overflowing and stopped outside the cup, and said with a smile.

"Liangren Xiaoshan, my old elementary school classmate, why didn't I know you? We have been missing for a long time. I really didn't expect you to be the manager of this izakaya?"

Masao Ishihara looked at the other party standing in the dining table and recognized it at a glance. He also noticed the manager's position on the nameplate on his chest.

Koyama Yoshinobu put the bottle aside, then waved his right hand and said, "I was confident at first, but compared with you, the president of Karuizawa Whiskey Distillery, it would be eclipsed."

Masao Ishihara was not surprised or surprised at the fact that he knew that he had taken over and inherited Karuizawa Whiskey Distillery.

Karuizawa is a place that is big and small. Some things have been passed down by word of mouth, which makes all the locals here know about it.

Masao Ishihara casually asked, "Is your business here okay?"

"It's okay! RB is affected by the Asian financial crisis, which makes my current business really worse than in the past." Xiaoshan Liangren said one thing.

"Everyone has been more or less affected by the Asian financial crisis. Compared to the past, it is reasonable to have a bad business." Masao Ishihara bent down his upper body slightly and took a sip of shochu towards the wine glass.

"No way? Karuizawa whiskey has always been on the high-end consumption route. While the price is high, the profits should be more." Koyama Yoshito said bluntly.

"I think you have a lot of customers here, how could the business be just a good deal?" Masao Ishihara asked in disbelief.

Xiaoshan Liangren laughed and said, "You are still the same, and you haven't changed. When you were in elementary school, you were good at observing the surroundings and details."

"I have only a little advantage." Masao Ishihara said calmly.

"I didn't lie to you before. Before the Asian financial crisis broke out, many of my guests were outside tourists every night.

They will naturally order more food and wine with our local specialties, and the profit will be even greater.

Now, we have basically become locals in Karuizawa. Ordinary young people are just like that in terms of income.

Although the biggest benefit of the Asian financial crisis has brought us is that there has been a lot of increase in alcohol sales, they are all ordinary beer, soju, sake, etc. with low prices and low profits.” Koyama Yoshinobu said one thing.

Masao Ishihara believed that he was right. When the economic environment is not good, men are not only prone to depression, but also have increased mental stress.

If you feel depressed and stressed, you will inevitably drink more alcohol than you would on weekdays. After all, you need a catharsis vent. In addition, if you get drunk, go to bed and fall asleep, you don’t have to think about any worries.

Logically speaking, if income decreases, consumption should be reduced. Overall, this is true. However, there are exceptions.

For women, it is the lipstick economy, also known as the lipstick effect. This refers to an interesting economic phenomenon. Whenever the economy is in a downturn, the sales of lipstick will rise sharply.

Because in the eyes of women, lipstick is a relatively cheap consumer product. In the economic downturn, they still have a strong desire to consume and will turn to buy cheaper products.

As a "cheap, non-essential thing", lipstick can play a "comfort" role for consumers, especially when the soft and moist lipstick touches the lips.

In addition, the economic recession will reduce the income of some people, making it difficult for them to save money to do some "big things" (it can't afford it anyway), such as buying a house, buying a car, traveling abroad, etc.

In this way, some "little spare money" will appear in your hand, and you will buy some "cheap non-essential things" to satisfy your desire for consumption or give yourself a reward.

For men, it is the alcohol economy and the alcohol effect. Since high-end alcohol cannot be afforded, there will be no problems or economic pressure to drink some low-end alcohol.

Ordinary beer is industrial lager beer, commonly known as water beer. If you drink it with your belly open, you can't spend much money on it, but you can get a kind of spiritual and psychological satisfaction from it and temporarily forget your worries.

Just like the Chinese people in later generations would think that when they heard that 500 ml and the retail price of 3 or 4 yuan was refreshing and expensive? Will the old white gantry in Jiangjin be expensive?

"My soju here is low-grade and not delicious, so let me give you whiskey. Otherwise, you can have a glass of Karuizawa whiskey?" Koyama Yoshito quipped with a smile.

"Okay!" Even if Masao Ishihara didn't have to look at the wine placed on the wine rack here, he knew that there would be no Karuizawa whiskey.

A place like him is a mass consumer. If you want to drink Karuizawa whiskey produced by your own distillery, you have to go to a decent high-end nightclub.

"Okay, not either." Koyama Yoshinobu smiled and said without changing his smile.

"I knew you would say that. You really haven't changed at all, and you still like joking and teasing people like you did when you were in elementary school.

In the past, when we were young, if we wanted to grow up quickly, we could no longer be bound by our parents and achieve complete freedom.

I really grew up, and my worries came one after another. Instead, I was not as happy and free as I was when I was young.” Masao Ishihara couldn't help but reminisce about him.
Chapter completed!