What Ishihara Masao is more clear than any Japanese is that Chinese people nowadays like to work with skewers and eat hot pot when drinking beer.

In fact, in this aspect, it is similar to the Japanese and Koreans. One of the main characters in the urban culture of the three countries is beer.

This big drink can make you feel happy when drinking. It is not like Westerners who can sit down and chat and savor slowly, and argue whether it is better to drink Belgian beer or German beer. There is no problem with drinking it for a long time.

Chinese people are not like Japanese or Korean white-collar workers. The middle class likes to go to craft beer shops to enjoy the style of Bourgeois, go to date, and chat...

Regarding this, Kirin Group and Asahi Group have already conducted market research. Whether it is Kirin Beer or Asahi Beer, they are all industrial lager water beer. The taste is not as bitter as pure German beer, and it is completely suitable for the taste of Chinese people.

They focus on the mainland Chinese market in the "Warring States Period" at this time, which is definitely a correct business strategic plan.

One of the ideas that Ishihara Masao had had was that if he failed to acquire the winery himself, he would change his strategy to acquire the brewery.

In mainland China, the development history of beer, an imported product, is simply not worth mentioning compared to local rice wine.

In 1900, the first brewery opened in China by Russian businessman Ulublevsky, is Harbin Beer.

This is only 108 years since now. The history of rice wine can be traced back to the Shang and Zhou dynasties, and it has been more than 3,000 years.

Although beer has a very short development history in China, its history itself is not short. Otherwise, it would not be ranked as one of the three ancient wines along with rice wine and wine.

Beer is much more acceptable than rice wine. There is no regional problem in China from south to north, from west to east.

The area coverage of rice wine is mainly concentrated in Jiangsu and Zhejiang, Hakka people in Guangdong, and other places. I have never heard of Chinese people in that place who do not drink beer, but some do not drink rice wine.

Even a Chinese city like Qingdao, which ranks first in gout, still drinks beer and eats seafood. There is also the most famous Qingdao Beer in mainland China in the future, which has not been acquired by foreign capital.

As for Harbin Beer, in 2004, American brewer Anheis Company (ab, the parent company of Budweiser Beer) acquired 99.66% of Harbin Beer's equity and privatized Harbin Beer Company.

Masao Ishihara not only makes a big move in opening up the beer market in mainland China, but also makes an extremely wise decision.

He had successfully acquired the former top state-owned enterprise, the top winery of Lang Huang Brewery, so he would not have more funds to acquire small breweries in local cities in mainland China at that time.

The Chongqing beer I liked in my previous life was acquired by the Denmark Carlsberg Group. Not only that, the Wusu Beer, known as the Deadly Great Usu, was also acquired by it. Carlsberg owns five breweries in Urumqi, Usu, Aksu and other places in Xinjiang alone.

Kudo Wakana looked at him quietly for a while, and then she couldn't help but ask, "What are you thinking? Could it be that she regrets that she decided to give birth to the baby in my stomach?"

Masao Ishihara came back to his senses, and it was neither smiling nor not smiling. He knew that the pregnant woman was seriously ill and said, "How could it be? You give birth with peace of mind. Leave it to me for raising everything."

"What were you thinking before, and you were so sensible?" Kudo Wakana asked at a rare slightest question.

"I was wondering how to negotiate with the people from the Nagano Prefecture Agricultural Association in a few days? The main raw material of the cider winery is apples.

All along, these raw materials have come from middlemen. In no time, the production capacity of the cider winery will increase by nearly ten times, and the raw materials will also increase by ten times.

Continuing to enter Apple from middlemen is like being too cheap. Even if he takes the initiative to lower the price, it still won't satisfy me.

The purpose of my negotiations with the Nagano Prefecture Agricultural Association is to save middlemen and purchase goods directly from the place of production, thereby reducing future production costs and increasing profits." Masao Ishihara said calmly.

Kudo Wakana asked stupidly, "What if you can't reach an agreement with the people from the Nagano Prefecture Agricultural Association?"

"I just bought some apple orchards and completely bypassed the people of the Nagano Prefecture Agricultural Association. However, there is another new problem. Although apples are not prone to rot, they also need to be frozen and stored.

At that time, if you don’t join the Agricultural Association and rent a freezer warehouse, you may be blocked by the Agricultural Association. Do I have to invest in establishing a brand new company specializing in freezer, warehousing and transportation?

Or, during my purchase of the apple orchard, I could not guarantee that there would be people from the Agricultural Association to interfere." Masao Ishihara wasn't really a casual way to fool her.

Kudo Wakana completely believed that he was busy with work and said with emotion: "If you didn't say this, I would never have thought of it."

"It's hard to make wine merchants! There are many links such as raw materials to production and brewing, and then to factory sales.

Ishihara Masao will naturally not feel comfortable if he is always stuck in his neck." Ishihara Masao naturally thought that McAllen Winery would be willing to spend a lot of money to buy 90% of the forest used in Spain for Shirley barrels.

In addition, those large brewers also have hop plantations that have completely controlled important raw materials, as well as barley, wheat, etc.

Kudo Wakana said: "In the past, I thought it was difficult for poor people to make money. It would be very easy for rich people to make money. Today, I heard what you said, it is not easy for rich people to make money."

"No one's money is blown by the strong wind? Even a liar still has to spend some time to cheat. This is also considered mental labor." Masao Ishihara said straightforwardly.

When Kudo Wakana heard him say that the liar was mentally laboured, she couldn't help but laugh and said, "Where is the robber?"

"Simple, direct, rough, and have no technical content at all. It's purely physical labor." Masao Ishihara said bluntly.

Kudo Wakana laughed more and more happily and said, "You really are."

Masao Ishihara did not smile and said, "To put aside the moral and legal aspects, this is the case. Scam itself is a technical job with high content.
Chapter completed!