Yamamoto stopped the van on the side. He turned around and looked at Masao Ishihara sitting behind him, humbly asking for advice: "Then do you have any good solutions?"

Masao Ishihara did not choose to keep silent: "Let's not talk about the economic level and median per capita income here online.

Even the economic level and median per capita income of Sapporo, the central city of Hokkaido, are only above the middle and lower levels in the entire Japanese domestic city rankings.

Those who really like craft beer are generally concentrated in economically developed cities. The median per capita income and economic level of Tokyo, Yokohama, Kyoto, Osaka Prefecture, Nagoya, Karuizawa-cho and other places are in the middle and upper reaches of the entire Japanese economy.

Only people in these places will be willing to take out more money from their personal wallets to pay for personal preferences, enjoy a tasteful life, and high-quality beer."

Yamamoto Takayoshi suddenly became a lot brighter in his heart, and he really felt that he had met the other party too late and said: "For a long time, I have only focused on the market in Hokkaido area, but I have never thought about the market outside Hokkaido."

Masao Ishihara would not think that the other party was just a frog in a well. This is not the first time he has seen a local winery with limitations in business sight.

Before the Otter Sake Brewery was successfully acquired by itself, it was not like this, and the market scope was limited to Yamaguchi Prefecture.

Even at the beginning, our own cider winery chose to base itself on the local market in Karuizawa Town, and gradually expanded to Nagano Prefecture and surrounding areas.

On the one hand, this is due to limited capital, which leads to limited production capacity. On the other hand, the competition in Japan is extremely fierce.

This is not just one industry or a few industries, but almost all industries. Over time, many Japanese people have developed an inherent business thinking model, and they can first protect their own land.

"If the ice beer is directly sold in big cities like Tokyo, Osaka Prefecture, and Nagoya, will there be a turning point?" Yamamoto Takayoshi asked thoughtfully.

"Not necessarily. Business itself is a gamble. No one is 100% sure. Although the median per capita income in large Japanese cities is much higher than that in small places, it does not mean that they will definitely buy ice-filled beer.

Others can also think of what you think of. The operators and decision makers of other wineries are not stupid. While the ice-filled beer enters the sales of big Japanese cities, it will also usher in more cruel and fierce competition among peers.

This is something that Liuying Brewery has never seen before as a local small winery." Masao Ishihara pointed out incisively.

Yamamoto Takayoshi nodded frequently and fully recognized his statement. Small places have bad places, and small places have good places. Similarly, big cities have good places, and even big cities have bad places.

Masao Ishihara stretched out his left hand first, then extended his right hand. He held his hands together and said, "If we can succeed in cooperation, we will have the strength to let the ice beer fight in the big Japanese cities.

Our Karuizawa Group can not only provide a broader sales channel and scope for Frozen Beer, but also provide it with more advertising resources.

The sky blue color of iced beer is not artificial food coloring at all, but a natural color. Although we know it, it does not mean that consumers know it.

In order to implant this purely natural and pollution-free concept into the minds of more consumers, it is inevitable to do related advertising to train the market.

As for how much time and resources this process takes, it’s hard to say. Anyway, it’s absolutely impossible to do it with your family’s strength.”

It’s not unclear about Yamamoto Takayoshi, but with his own strength, it is particularly difficult to get ice beer out of Hokkaido, let alone anything else.

Without hesitation, he made a decision directly: "I can sell most of the shares of the ice-filled brewery to you."

"Then how much do you plan to give me?" Masao Ishihara asked bluntly.

Although Yamamoto Takayoshi did not give a positive answer, he asked back, "How much do you want?"

"The Otter Sake Brewing Factory in Iwakuni City, Yamaguchi Prefecture is a winery that the Toe family has been passed down for hundreds of years. Not only did I give Toe Kenji 20% of the shares, but I also allowed the other party to serve as the factory director to continue to be responsible for production and technical work. I can also give it to you with the same conditions." Masao Ishihara said seriously.

"How to place the employees of the ice brewery?" Yamamoto Takayoshi naturally understood that once he gave up his absolute controlling stake in the factory, it would mean that a major personnel adjustment would be made.

Masao Ishihara personally promised that he could continue to be the factory director, but he did not hear any resettlement plan for his subordinates.

"That's your business. If you want to keep them all, then keep them all. Whoever you want to fire, you can also fire.

As long as we both parties formally sign the contract, Liudian Brewery will be owned by Karuizawa Group and will not interfere too much in your decision-making rights in terms of technology and production.

As for sales, finance, personnel and other authority, it will naturally be classified as unified management by the group. Furthermore, one thing I need to make clear to you is the expansion of production capacity of the ice brewery in the future, and it must also be gradually promoted in accordance with the strategic plan of the entire group.

What I mean is whether the ice brewery will expand its production capacity or be market-oriented. If its sales volume after entering the big city does not achieve the expected results..." Ishihara Masao Ichihara said seriously.

Yamamoto Takayoshi interrupted before he finished speaking, "I understand, I understand. The people in our small places are not as many people as you Tokyo.

We just talk straightforwardly and will not mess around. Even if it were me, it depends on the market reaction.

If the market responds well, it will naturally invest more funds. On the contrary, if the market responds poorly, it will naturally reduce subsequent capital investment."

"What I need to correct you is that I am not from Tokyo, but from Karuizawa." Masao Ishihara said calmly.

Yamamoto Takayoshi said in surprise: "Your accent sounds very standard Japanese pronunciation, not as heavy as I have a local accent."
Chapter completed!