Masao Ishihara led the vice president and several people from his own winery to come to a cider production factory in Karuizawa.

Due to the economic downturn, just last month, this production factory called Sanmu Cider was shut down as a whole. Even if you wanted to find a next company to take over, you couldn't find it.

Ishihara Masao and his group accompanied by President Miki to visit this cider factory with a history of 20 years in the local area. He had also drank the cider wine produced by the factory.

Masao Ishihara's original plan was to build a cider workshop on a clearing area at Karuizawa Whiskey Distillery.

After he finally decided to choose Cider B as his new product to launch in the future at the regular management meeting on Monday morning, the vice president mentioned the matter about Sanmu Cider Factory.

Masao Ishihara knew very well that it would take a lot of time to build a new cider production workshop until it was run normally. Since there was such a ready-made company, it would greatly save time and cost.

At this time, Masao Ishihara was listening to President Miki's vivid explanation while looking at everything here with his eyes.

It is not difficult for him to see that the Sanmu cider production factory also had a glorious period. However, these have long been gone forever.

Masao Ishihara walked down and said, "President Miki, although in the past, you produced cider and we were whiskey, but we were also a companion in producing alcohol.

The current economic environment is not good, and it is well known. I am not a secret person in front of you. This new project of cider in our winery is also a gamble."

“I hope that our two companies can work together to produce cider. I will produce cider production plants, you will produce base wine and new recipes for cider.

Another thing is that I hope to retain the brand of Sanmu Cider. No matter what, it is also an old brand and still has a certain share in the market."

Even if President Miki has never tasted the other party’s cider, he knows that it has a huge advantage that his own winery does not have, and the quality of the base wine is one of the best.

The brewers all know that no matter what type of wine they produce, the importance of base wine ranks first. In addition, he also knows that the chief dispenser of Karuizawa Whisky Distillery and the entire relevant team are also particularly strong. Their market positioning has always been aimed at high-end consumer groups.

Masao Ishihara was not interested in the plagiarism he opened. The other party was already a zombie company and had no future. Assuming that the two companies cooperated, they would be completely at a loss.

In his heart, he did not deny that Sanmu Cider was an old brand and indeed had a certain market share, but it could be ignored.

There are more cider brands in the entire RB cider market. To put it bluntly, Mimu cider is still just a local brand in Nagano Prefecture.

"We just want to produce cider independently." Masao Ishihara said without any roundabout way and loudly.

Seeing that cooperation was gone, President Miki proposed separately: "President Ishihara, how about a merger between our two families?

Although my winery has been completely stopped, the value of a large area of ​​land owned by my factory is still there. You have seen it, and the area is quite large."

Masao Ishihara was completely unmoved. He was not stupid and would not be blinded by the false things in front of him. Although the place was indeed not small, for him, it was not an asset, but a liability at all.

Once the two wineries merge, it will far outweigh the benefits. In terms of financial statements, the real estate of assets will increase by two or three times, but the liabilities will increase by more.

Since they are all combined into one, their own winery has to take on all the debts of Sanmu Cider. This is a mountain that has been pressed down.

In his personal opinion, the other party's winery had long been insolvent, and even the production liquidity funds were broken, so it was only because of the complete suspension of production.

It is definitely not just as the other party said, to temporarily suspend production to sell inventory, and to wait for the economic environment to improve before starting production in full.

To put it bluntly, the current Sanmu cider production factory is just waiting to die. The reason why it did not directly declare bankruptcy is because it also involves losses of interests from multiple parties.

If someone really can take over this, it would be the best. The creditors of Sanmu Cider Production Factory will not suffer too much or even lose all their money.

After all, once the Sanmu cider production factory officially declares bankruptcy, it will be completely liquidated. Even if the land is auctioned off, the money obtained is first to reimburse wages owed to employees, severance payments, etc.

Secondly, the bank is ranked second. As for the third one, it is the default payment for the suppliers and middlemen...

In fact, when you go to the bank, there is basically nothing left. Otherwise, you will not be insolvent and declare bankruptcy.

Masao Ishihara said lukewarmly: "Since the real estate bubble collapse in 1991, land prices have been cut in at least half, and even fell by more than 85% in non-central areas in many places.

Just before the Asian financial crisis broke out, land prices still rebounded. Now, they have fallen back. This financial crisis will probably not be able to pass in a short while.

Even if it passes, it will take at least several years, or even longer, to recover to the land price before the crisis breaks out."

Even if President Miki doesn’t have much hope, he will give it a try. Seeing that the other party is unintentional, he won’t say more, after all, it’s useless to say more.

This young man standing in front of him is definitely not simple. He changed his initial unrealistic ideas.

He thought that the other party had to interrupt his university studies because his father died, and the real decision-maker was still the vice president of Karuizawa Whiskey Distillery. Even if Masao Ishihara was not underestimated, it was more of a decoration.

President Miki asked in a targeted manner: "What does President Ishihara mean?"

Masao Ishihara was also right away and said: "I plan to rent the entire factory here for cider production."

When President Miki heard what he said, he was surprised and reasonable. The new product also poses huge risks to the other party.
Chapter completed!