Masao Ishihara has the ability to predict the future. Although the unprecedented difficulties encountered by RB whiskey at this stage are caused by economic reasons, as long as you persist and hold on, you will be like a phoenix reborn in Nirvana.

By then, RB whiskey will become popular all over the world. The market value of RB high-end whiskey will increase by 5 to 10 times, and it is not easy to buy.

In 2021, the 25-year-old whiskey is also a world-class brand. McAllen, the market price of Scottish single malt whiskey is 17,000 soft sister coins, while Yamazaki, the RB single malt whiskey can reach 70,000 to 80,000 soft sister coins.

Masao Ishihara expressed his firm opposition with a clear attitude and position: "Production cannot be reduced. Once the production is reduced, the raw wine in the future will not be able to keep up.

If the market trend changes greatly in supply and demand, vintage wine will also stop production. This will definitely be detrimental to the winery's future long-term production.

Another thing is that to deal with the market and make quick money for the sake of expedient measures, it is tantamount to destroying the signature and credibility that has accumulated over a long period of time."

The vice president naturally understood what he said. If the winery had another better choice, it would not choose to reduce production. This is also a solution.

I have communicated so much with Masao Ishihara, and from the beginning I completely distrust, I started to feel a sense of trust.

He was worried that this young master would do whatever he wanted. As a result, the other party was really messy. He wanted to sell Karuizawa Whiskey Distillery at this time.

Although the other party has certain ideas and insights from young people, he has no nonsense or whimsical ideas, and is based on facts.

This should be the result of the long-term influence of the Ishihara family as a whiskey brewing family. After all, since childhood, it has influenced his grandfather and father's efforts, persistence and persistence in whiskey.

However, the efforts, persistence and persistence of the two generations of the Ishihara family towards whiskey did not seem to have touched Masao Ishihara's inner world.

The vice president frowned, and immediately wrinkles of varying depth and length appeared on his forehead. He said, "The current Asian financial crisis has indeed made more and more companies frustrated.

For this reason, not only will the income of ordinary wage earners be greatly negatively affected, but the income of middle and senior management staff will also be greatly negatively affected.

While their revenues plummet, it will cause our whiskey sales to be reduced a lot, especially high-end whiskey sales.

As you said before, it is completely unrealistic to want to get rid of the negative impact of the Asian financial crisis in a short period of time.

Once RB falls into situations like the late 1980s and early 1990s when the economic bubble burst, we will become even more passive.

Furthermore, if you want to make new products such as cider, apple cider vinegar, and apple brandy, you still need some capital to start. This amount of money can be saved from the production cut."

"You don't have to worry about money. At worst, I mortgaged the Ishihara family's ancestral home and land to the bank.

No matter how not enough, I will sell the antiques and calligraphy and paintings in my house together to raise money." Masao Ishihara did not intend to make any concessions or compromises.

As soon as this statement came out, the others present were confused. At first, Masao Ishihara wanted to sell Karuizawa Whiskey Distillery, but now, how did it become a desperate defense?

Ryoko Ishihara and the other five people looked at Masao Ishihara with all their eyes. They didn't understand what medicine they were selling in their hearts?

At the same time, Masao Ishihara was seen like this, but he complained in his heart. He was impulsive and forgot his original plan.

I originally planned to sell my ancestral home and land, as well as Karuizawa Whiskey Distilleries, etc. to cash in to increase leverage and short the yen. However, the plan could not keep up with the changes.

After he gave up selling his ancestral home and land, how could he just be confused and completely circumvented himself, and suddenly he changed from wanting to selling Karuizawa whiskey distilleries to wanting to save it?

Ryoko Ishihara was very pleased and said, "Masao, if you wanted to sell the winery before, I was really shocked.

Karuizawa Whiskey Distillery is not only the hard work of your grandfather, but also the hard work of your father. It has poured the hard work of two generations of your Ishihara family.

For the future of the winery, I don’t object at all, I want to mortgage or sell all the valuable things in the ancestral home or the land in this house.”

"Since you have such an awareness, I will advance and retreat with you. The brewing process of cider, apple cider vinegar, and apple brandy will be left to me to be fully responsible!"

The chief dispenser absolutely did not speak loudly, nor did he pretend to understand. Although there are huge differences between whiskey and those in brewing process, there are also similarities.

Masao Ishihara understands that it is not particularly difficult for a whiskey distillery to make some related by-products.

The thing he was worried about was the sales problems after the new product was made. He had to rely on the money earned by these by-products to extend his life to the main product Karuizawa whiskey.

Masao Ishihara has no doubt about the skills of the chief distributor. Otherwise, the other party would not be able to sit in his current position.

He didn't doubt his craftsmanship spirit, but was worried that the new product he took the initiative to ask for was the same as Karuizawa whiskey, which would be bad if he ignored the cost and only cared about quality.

Masao Ishihara, who is already in a difficult situation, could only bite the bullet and say: "With the premise of paying attention to quality, cost is a crucial constraint.

The new products we are going to make will not have any imported raw materials, they will only use local materials, and are more of them in Nagano Prefecture. Do you really understand what I mean?"

"I understand completely. I know that our future new products are to meet the needs of ordinary citizens, not the needs of the high-end market.

Once the cost is high, it will inevitably lead to high retail prices. This is not conducive to the promotion of new products and the purchase of ordinary citizens." The chief deployment engineer said seriously.

"Just understand. In terms of taste, you must not be too niche like Karuizawa whiskey, but you must be loved by the general public.

Your next job is to start the research and development of cider first." Masao Ishihara follows the principle of piloting and making a new product well.

He paused, looked at the vice president, and then said, "You won't have any objections, do you?"
Chapter completed!