Mike immediately expressed his protest through the translation. As for the reason, he decided that Masao Ishihara was cheating completely.

Masao Ishihara faced it calmly: "It's obvious that you don't understand Chinese liquor, so you have to pretend to understand it. This is how you have today.

You should also thank me well. If you make an investment, you will lose money in the future. Chinese liquor and whiskey are simply different.

Never copy the commercial success method in promoting whiskey by copying it to promote Chinese liquor.”

The crowd in the audience saw clearly, so they began to whisper again in groups of three or three. More and more people began to feel that if Quanxing Daqu Winery chose to cooperate with Diageo Group, it means that there may not be any improvement in the future.

If you choose to cooperate with Karuizawa Group, it will be very different. At least, their president not only speaks Sichuan dialect, but also understands Chinese liquor.

Masao Ishihara peeled peanuts and drank small wine as if no one was around. He knew very well that Chinese liquor and wine table culture were inseparable.

For ordinary Chinese people, they can’t drink good wine like Wuliangye. Even white wine like Jian Nanchun is still reluctant to drink it.

During the holidays, good wine is used to give gifts. Otherwise, it is to exchange it with each other, and walk around with relatives and friends, use the wine sent by a to give to b, and then use the wine sent by b to return the gift to a.

In mainland China, especially in Sichuan, the most common wines appear on the wedding and funeral tables are just a few dozen yuan of white wines such as Wuliangchen and Luzhou Laojiao Touqu.

If there were white wines like Wuliangchun and Luzhou Laojiao Tequ appear on the wine tables of ordinary people, it would be considered very good.

The wine they drink on weekdays is either bulk liquor, or Mianzhu Daqu with 10 or 20 soft girls, Jianzhuang and other liquors.

The manager of Quanxing Daqu Winery stood up and whispered with a microphone: "Everyone is quiet, quiet."

The effect this time is obviously not as good as the previous one. Many people don’t listen much anymore, but they still say their own opinions.

Out of national sentiment and from the heart, the workers are neither willing to cooperate with the Diageo Group nor with the Karuizawa Group.

However, facing the cruel reality of the winery falling into operational difficulties and being laid off, they still have to work and support their families.

Why does Quanxing Daqu Winery not choose to sell its shares to famous wineries in Sichuan such as Wuliangye, Jiannanchun, Langjiu, etc.? On the one hand, it is that others are unwilling to take over, and on the other hand, it cannot bear that face.

What's more, my colleagues have always been enemies. Sichuan wine has been very serious. Other wineries have come to watch the wall and want to miss a competitor.

Even Wuliangye, the number one among the strong-flavored liquors, still has its own sub-brands. Its sub-brands correspond to low-end and mid-range markets.

Wuliangchun is one of Wuliangye’s most successful sub-brands. At this time, its sales and performance in the mid-range market were very good. As for Wuliangye’s low-end brand, it is definitely not Wuliangyuan, but Jianzhuang.

No matter what, Quanxing Daqu, a liquor brand, was one of the eight famous liquors in China at that time. Now, it has reached this point, which makes people sigh.

It is not the only one that falls down, but Wenjun wine among Sichuan wine is another. As for the local liquor brands in local cities, they will fall down one after another in the future.

Masao Ishihara knows that it is not difficult to choose high-end Chinese liquor. Among the strong-flavored liquors, choose one of the two.

Either it is Guojiao 1573, which comes from the Luzhou Laojiao winery, or it is Wuliangye with a lot of grain. If you have to add another one, there is only the Dream Blue M9 of Yanghe Daqu in Sujiu.

As for sauce-flavored liquor, you also choose one of two. The first choice is naturally Maotai, and the second choice is Blue and White Wine. The fresh-flavored liquor is even simpler, and the only choice is Blue and White 30 from Shanxi Fenjiu.

At that time, the Fengxiang liquor Xifeng liquor, one of the four famous liquors in the first China Liquor Review Conference, worked hard to maintain the mid-range price range.

Its taste is difficult for many people to accept and feel it is quite strange, which makes it suffer from considerable limitations in development.

Among the Laobaigan styles, there is only one price for the so-called high-end wine of Hengshui Laobaigan, and no one will buy it. The most affordable among the mid-range liquors is also recognized as the number one, which is Crystal Jian Nanchun.

And there is the liquor that was hyped up by capital. Among them is AH's Kouzijiao. The capital behind it is Goldman Sachs, and Jiang Xiaobai.

Some of the things that Ishihara Masao thought of in his mind were future events. As of now, in 2002, the Chinese liquor market is still a situation where a group of heroes compete.

It was also during this period that many Chinese liquor brands were killed by themselves, which greatly damaged their image.

Various fraud, blending, misuse of additives, edible flavors, etc. have become public secrets in the industry. Later, the numbers were marked on the wine bottles.

The most representative of the number logos of Langjiu on Red Flower Lang and Blue Flower Lang were sued. The official explanation was that the same flavors were drawn out for 10 years, 15 years, 20 years, and 30 years. Later! The numbers gradually began to be erased from its new packaging.

There are rules for whiskey labeling numbers. Even if you use the words Scotch whiskey, it will take at least three years of barrel aging, as well as various related wine industry regulations.

American whiskey needs at least two years of barrel aging. If you subdivided it into American whiskey, it will be more restrictive.

Twenty years later, even if the output value of the Chinese liquor market increases year by year, it will be directly pushed up by high-end liquor. In fact, the output of the Chinese liquor market is decreasing year by year.

A considerable part of the negative emotions of the new generation of young Chinese people are increasingly disliked by their own liquor. The wine industry is also worried about this.

Even Moutai is no exception. On the contrary, mainland China's imports of whiskey are increasing year by year. More and more Chinese women are falling in love with whiskey.
Chapter completed!