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Chapter 675 Korea Toyo Brewery Co., Ltd.

In the cold wind of Seoul, a private Gulfstream g650 plane costing $70 million took off from Matsumoto Airport in Nagano Prefecture, Japan, and landed smoothly on a runway at Incheon International Airport.

After a while on the runway, the captain parked the plane on a tarmac. A tall and beautiful Japanese stewardess opened the cabin door.

Mizukawa Takashi, who had been waiting below, Park Yilin and others saw Masao Ishihara and his group walked out one by one from the Gulfstream g650 private plane.

The first person to get off the plane was naturally Masao Ishihara himself, the president of Karuizawa Group. He was wearing a dark brown down jacket.

Takashi Mizukawa took the initiative to greet him and said, "President, you have worked hard all the way."

Masao Ishihara said calmly: "I originally thought Seoul could be warmer, but I didn't expect it to be even colder than Karuizawa."

Takashi Mizukawa has already told the truth: "It was caused by the sudden cooling in the past two days."

Masao Ishihara smiled and said, "Is it possible that I came here at the wrong time?"

Takashi Mizukawa said seriously: "How could it be? As soon as the president comes, the sun begins to emerge."

Masao Ishihara said bluntly: "You are still so good at speaking."

After a brief exchange, the two walked towards an exit of Incheon International Airport under the guidance of Takashi Mizukawa himself.

Masao Ishihara got into the back seat of the main car. The person sitting next to him was not Park Yilin, but Takashi Mizukawa, president of the Korean branch of Karuizawa Group. The co-pilot seat was sitting on the president's secretary Ryunosuke Oda.

As soon as the car started, Takashi Mizukawa said to the driver in Korean: "Drive a little faster."

After the driver said "understanding" as he said, Masao Ishihara just smiled slightly and said in Japanese: "What should I do if I drive so fast? Drive slowly and take a detour."

The driver who couldn't understand Japanese did not respond. So Takashi Mizukawa told the driver to know as he translated it into Korean according to the president's meaning.

Mizukawa Takashi didn't understand why the president did this and said, "The president of Korea Toyo Ai Liquor Co., Ltd. and others have arrived."

Masao Ishihara disagreed and said, "It's time to arrive, so let them wait first. Would they still be unhappy because of my lateness?"

Mizukawa Takashi expressed his opinion and said, "Will it be rude?"

Masao Ishihara said straightforwardly: "Isn't it normal for the plane to be delayed? Even if I am on my own private plane, it will still be delayed due to weather or other reasons."

Takashi Mizukawa knew that these were all high-sounding words from the president. The other party’s real intention was to teach a good lesson to the president and others of Korea’s Toyo Ai Liquor Co., Ltd.

Mizukawa Takashi Ichibo said seriously: "Korean Toyo Ai Liquor Co., Ltd. is a company founded in 1933. It is indeed a veteran Korean company.

In order to completely take it down and then merge it into the Karuizawa Group, it has indeed been a series of twists and turns, and it took several years to go back and forth."

Masao Ishihara said bluntly: "I was not interested in the overall Korean Toyo Ai Liquor Co., Ltd., the only thing I was interested in is its Kaishi Beer.

Although we already have Haite Beer, an industrial Lager beer brand in South Korea that accounts for 60% of the Korean market, its production capacity is still far from meeting export needs.

This cass beer is to supplement the export of hite beer, especially for the entire Chinese market, including mainland China, Hong Kong, Macao and Taiwan.

Another advantage of acquiring Kaishi Beer is to clear out a potential largest competitor in the Korean market for Hit Beer, so as to form a monopoly on the Korean industrial Lager beer market."

Takashi Mizukawa nodded: "In our Japanese market, the main industrial lager beer brands are Asahi Beer and Kirin Beer.

If we compete with these two beer giants for the market, it will inevitably be a bloody storm. Maybe we will lose all the money, and it will inevitably make other foreign beer brands cheaper.

Carlsberg beer from Denmark, Heineken beer from the Netherlands, and Budweiser from the United States are all eyeing the Japanese market. In the Korean market, the hot-selling industrial lager beer are Hitt Beer and Kelly Beer.

Now, our Karuizawa Group has completely won the absolute initiative of industrial lager beer in the Korean market."

Masao Ishihara talked: "South Korea has a population of more than 50 million, while China has a population of 1.4 billion. The latter's market potential is extremely huge.

Although the profit of industrial lager beer is low, there is less mosquito meat, which is also meat. One of the outstanding advantages of industrial lager beer is that it is large shipments, which is conducive to the accumulation of sand on the profit.

If we rely solely on the Fenghua Xueyue Brewery in Yunnan, we would not be able to achieve market share in the entire China.

Fenghua Xueyue Beer is a special craft beer. It is sold in mainland China for a bottle of 325 ml, which costs about ten yuan, which is equivalent to three or four bottles of Budweiser beer of about the same amount.

In the mainland Chinese market, a dominant foreign beer brand is the American Budweiser. I dare to conclude that as long as it does not encounter strong competitors, it will inevitably become the largest market share.

Even if there are snow beer series, Qingdao beer series, etc. in the mainland Chinese market, they will eventually lose.

What's more, China's first brewery, Harbin Brewery, is no longer a domestic beer in China, but a brand under Budweiser Beer Group.

Another thing is the deadly Wusu that has appeared on the Internet in mainland China recently, that is, Wusu Beer, which is also not a domestic beer produced in China, but is a beer brand under Carlsberg Group.

Since Korea's Toyo Ai Liquor Co., Ltd. is unwilling to sell its Kaishi Beer brand, I can only acquire the entire group.

Although I took a few turns, the goal was finally achieved. In this way, the Koreans' resistance to Japanese capital controlling their own industrial Lager beer was minimized."

Takashi Mizukawa said: "On the surface, our Karuizawa Group does not have an absolute controlling stake in Korea's Toyo Ai Liquor Co., Ltd., and even has no relative controlling stake. It only holds 10% of the shares, not even the largest shareholder.

In fact, it is not like this at all. Taiwan’s Jinche Group holds 20% of the shares of South Korea’s Toyo Ai Liquor Co., Ltd.
Chapter completed!
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