Jiang Xiaobai's success lies in packaging and advertising marketing, which boasts about young people's wine and targets the young people's market, thus making a prosperous future.

Not only that, it has not taken the path of small profits but quick turnover, and it is not cheap in terms of price, and is even more expensive than the sub-middle-grade liquor launched by famous wineries in small bottles.

Although its own Karuizawa Whiskey Distillery is the smallest RB scale and is a sharp move, it is really a top-notch distillery in all RBs.

The quality of the base wine is definitely the best. In the future, the quality of the cider made will not be bad, and it is completely guaranteed. The only thing to do is to control the production cost, which is a crucial factor.

Otherwise, once the cost is high, the ex-factory price will rise, and the retailer will be increased layer by layer.

Once the retail price is too high, beyond the economic affordability or psychological price expectations of young people, no matter how good the wine is, it cannot be sold.

It’s not that young people don’t know how to drink good wine, but that they don’t have money to drink good wine. Except for a small number of people, who is not poor when most people are young?

If the RB ordinary young people at the moment have money and look like the economic bubble in the 1980s, their whiskey will not be as unsold as it is now. They will not plan to launch a new product for young people.

Drinking, whether in China, RB, South Korea, Singapore, or in developed capitalist countries in Europe and the United States, has a symbol of certain social identity and status.

When the wine first came to the world, the group of people who were the first to drink it were also those with high status, not those with low status among the tribes.

After the farewell ceremony, the coffin board was covered by the staff of the funeral home, and then the coffin was transferred into the crematorium.

When Masao Ishihara saw his father again, the other party had turned into ashes and was put into the urn.

According to RB's funeral tradition, their group left the funeral home and drove straight to a temple in Karuizawa. Before the burial, monks naturally had to recite scriptures.

Masao Ishihara thought a little bit in his mind. The various expenses added up to the funeral, even for RB people with high per capita income, it is really not cheap.

What's more, the older generation of RB people still attach great importance to funerals. Many RB people can apply for minimum living allowance or government relief funds, but will not take the initiative to apply.

On the one hand, this is the influence of the traditional shame culture of RB people, and on the other hand, it is the most important. Once you apply for minimum living allowance or government relief funds, you cannot have any deposits under your name.

Therefore, in order to have a decent funeral after their death, these people would rather choose to pick up rags and strictly control their personal consumption every day, eat one meal a day, and live a life of squandering food and food, than apply for a minimum living allowance or something.

At this time, Masao Ishihara would not feel sleepy even if he didn't close his eyes all night. After all, he was young and had a very strong energy.

It’s really better than the three-day and three-night watch in China. Most of them can’t hold on and go to bed in a different way.

After his father's urn was buried, he simply worshiped. He understood that the next time he came here to worship, he would have to wait for the Ullambane Festival.

As noon approached, they left the temple and drove to a restaurant that had been booked long ago and started to sit down and eat and drink. The crowd swept their serious expressions, and while chatting and laughing, they even had a cup of tea.

In their opinion, from the moment we walked out of the temple, the funeral ceremony was all over. Therefore, everyone no longer had to tightly hold their faces tightly.

Saki Ishihara, who was sitting next to Masao Ishihara's right hand, asked in a targeted manner: "Brother, are you going to go back to Tokyo early tomorrow morning?"

Masao Ishihara said calmly: "No. I will stay here in my hometown for a few more days. On the one hand, I am looking at our winery on the spot, and on the other hand, I am looking at the accounts of our winery."

As soon as he finished speaking, he fell into deep thought. What he was most worried about was not the daily management of the winery, but the financial operation status.

Even if he knows that the operating conditions of the winery are not good, he only knows a rough idea. If he wants to know the most specific situation, he can only look at the specific winery accounting accounts.

"Will this delay your studies?" Saki Ishihara asked with concern.

"The delay will definitely be delayed. But what can I do? You can't have both fish and bear's paws, you have to give up one.

Since I was asked to take over and inherit the winery, I had to make a sacrifice I should have in my studies. If I can’t finish my studies for four years, I will study for five years.

If you can't finish it in five years, then you can study for six years. If you can't finish it in six years, then you can study for seven years. Didn't Haruki Murakami graduate from Waseda University in seven years?" Masao Ishihara said seriously.

Saki Ishihara suddenly felt happy and secretly happy. Since her brother went to Tokyo to study in college, she has felt so lonely.

Now, my brother will definitely have more time to stay in his hometown for the sake of the winery. In this way, he will no longer be as lonely as before.

Ryoko Ishihara, who was sitting on the left hand of Masao Ishihara, moved her body slightly toward him and said, "If it weren't for the sudden big change in our family, you could have finished college peacefully and return to your hometown to inherit the family business."

"Before it, just go ahead!" Masao Ishihara just smiled bitterly. If his father didn't die, even after graduating from college, he would not choose to work in his hometown of Karuizawa, but would apply for a company in Tokyo.

For non-locals, Karuizawa is like a paradise, with a natural oxygen bar, picturesque scenery, good air, bluer sky and clearer water.

In fact, for someone like him who grew up here since childhood, the feeling is completely different.

In his personal opinion, the rich people in RB have villas in Karuizawa, and they only lived for a short period of time in a year.

If they were allowed to live here for a long time, they would still feel bored. No matter how beautiful the scenery is, it would not be a scenery after watching it for a long time.

What's more, the convenience of life and entertainment brought by the prosperous international metropolis is simply incomparable to Karuizawa.
Chapter completed!