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Chapter 094 Geisha Series

After Ishihara Masao and others slowly calmed down and stopped talking, they said, "It is absolutely impossible to go public. At least, I will not consider it for a long time now.

As for the olive branch that Fuji Bank took the initiative to deliver to us, my attitude was that I neither accepted nor refused clearly.

It is necessary for both parties to continue to maintain certain contact. Finally, in principle, I agree to repay Karuizawa Commercial Bank’s 2 billion yen mortgage loan in advance.”

The Minister of Finance fully understood the president's meaning and replied seriously: "Yes."

"Do you have anything else to say about the establishment of the Karuizawa Group?" Masao Ishihara brought the topic back and said.

Taro Watanabe and others would not object to this, no matter how they were. Even if the wineries were grouped together, they would not have any negative effects on them.

After all, before that, the organizational structure of the winery completed a series of operations to upgrade from class to department. Now it is necessary to be grouped, which is a natural thing.

"Since everyone has no objection, the establishment of the Karuizawa Group has been decided." Masao Ishihara made the final decision.

As soon as he finished speaking, the vice president took the lead in "slap" and applauded at the president.

Just after the applause, Sales Minister Taro Watanabe said: "Although our cider sales are still in short supply, our main product Karuizawa whiskey still has little improvement in sales."

Masao Ishihara asked in a targeted manner: "Is our Karuizawa whiskey sales not good in Korea?"

Before waiting for Taro Watanabe to reply, the vice president quickly interrupted and said, "We have reached an agreement with the Maru Group, and they cooperated very well to put Karuizawa whiskey on the shelves.

However, South Korea is currently in a deep Asian financial crisis and cannot extricate itself. While the unemployed population surges, the wealth of wealthy middle-class families is also shrinking sharply."

The reason why he is like this is that he is personally responsible for contacting and negotiating with the Korean Maru Group. He is responsible for the sales of Karuizawa whiskey in South Korea.

"It is true that as the vice president said, there are serious problems in South Korea's domestic economy, which has led to the sales of our Karuizawa whiskey.

For the upper class of South Korea, Karuizawa whiskey is not a strange brand. Many people from many places have more or less heard of it when they come to RB, whether they accept business banquets or club female Guan Gong, and have drunk Karuizawa whiskey with the highest brewing level of our RB whiskey.

However, for the general middle class in South Korea, even the upper middle class, it is a relatively new whiskey brand.

We have just entered the Korean market, and it is not easy to drive sales under such a situation where the domestic economic environment is particularly bad.

In addition, the consumption of Karuizawa whiskey by the upper class of South Korea has always been very limited. It will take a long time to cultivate the Korean market." Watanabe Taro did not make excuses or shirk responsibility.

Masao Ishihara was not confused, but was very clear. Even if Karuizawa whiskey produced by his own distillery represents the highest brewing level of RB whiskey, it cannot conquer the Korean whiskey market in a short period of time.

It immediately appeared in his head that McAllen first entered the Taiwan market in China and suffered considerable setbacks. At the beginning, its annual sales volume was only a few boxes.

However, it neither gives up nor lowers prices and promotes, and slowly cultivates this new market, so that Taiwanese people can truly understand what a good whiskey should have.

"In Korea, there is still an advertising campaign that should be available. No matter how good the wine is, it also needs to rely on the advertising campaign. Even if the current economic downturn is not a big deal, it doesn't matter.

I believe that the Asian financial crisis will pass one day. We must take advantage of the present to implant a concept into the Koreans' heads. RB's Karuizawa whiskey is a good wine, a successful person, and a rich person's first choice.

When they have enough money and want to buy good wine to drink, the first RB whiskey I remember is our Karuizawa whiskey. So, I plan to launch a series called Karuizawa whiskey geisha series.

The label of this Karuizawa Whiskey series has a different pattern of geisha on it, which not only has the characteristics of RB culture, but also has great collection value.

Whether it is for drinking or investing, it will be a very good choice. In the first batch, I plan to launch 99999 sets. RB is issued at the same time as Korea." Masao Ishihara said.

The chief distributor asked thoughtfully: "Do I need to make some changes to the taste for this Karuizawa whiskey geisha series? Especially the Korean version."

"Since it is a series, it naturally has to be unique. Otherwise, everyone will not voluntarily pay for the geisha series.

In addition to significantly increasing the price of a single bottle, the quality of the wine will also be improved accordingly. Increase the proportion of raw wine in a high-year vintage to make a mix.

As for how much aged wine is chosen for more than 25 years, it’s up to you to decide. When you make the best taste, then the final price will be set."

Masao Ishihara knows that whiskeys are different from cider and sake. They need to be matured for one year. Generally speaking, whiskeys that can be bottled will require at least 3 years of age.

However, this generally falls into the category of whiskeys without vintage. Of course, not all whiskeys are like this. A Scottish high-end blended whiskey without vintage in Blue does not mean that it is low-end.

According to the official statement of Johnnie Walker, dozens of whiskeys were used to blend it. The highest of the year was whiskey that had been used for 60 years.

As for the dozens of whiskeys used, the Johnnie Walker will never explain each of them, after all, it involves its own core business secrets.

If the wine label is marked with 10 years or 12 years, it means that the whiskey is added to the whiskey original wine of at least 10 years or 12 years.

As for the proportion, only the core personnel of the distillery will know. Therefore, once a famous whiskey distillery goes bankrupt, the original wine it brews in the past will be drunk a little less and cannot be copied at all.

If the original wine in vintage is not enough, famous wineries will suspend production of wine in a certain year in order to ensure quality. Later generations of Baizhou 12, Xiang 17...
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