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Chapter 0156 brand value soaring

No matter how unhappy Arthur Locke is, Intel will have no choice but to buy the landmark microprocessors for the development of the semiconductor industry.

In the end, Intel bought all the rights of the chip at three times the price of Gaoxian's 60,000 US dollars; Gaoxian spent an additional $420,000, totaling $600,000, and obtained Intel's percentage.

Fifteenth shares.

After Intel had its own microprocessor, it immediately packaged it and named it Intel    4004, released it to the public, and stolen the limelight with Texas Instruments’ microprocessor TMS      1000.

The advantages of Intel    4004 are mainly reflected in the fact that peripheral supporting chips such as interrupts are relatively complete and have more powerful functions.

However, no matter how powerful the four-bit microprocessor is, it cannot be on the desktop.

Intel also announced that Intel                                                             

Gao Xian was quite interested in this. When visiting Intel, he specially communicated with engineers such as Fei Jin in the development team, pointing out the problems in Intel        4004 in actual applications and eight micro-bits.

Processor application scenario requirements.

This demand from the customer's perspective does not involve specific technical implementation, and will naturally not cause engineers to have negative emotions such as pointing fingers and interfering sideways. Instead, it will feel that it is suddenly enlightened and it can be said that it is very pleasant to talk.

The reason why Gao Xian worked so hard was of course because he knew that personal computers for the public would have the basis for possible realization.

Although Intel at this stage cannot have a relationship with the overlord, it is quite appealing in the industry because its founder Robert Noyce has a halo, which attracts Hoff, Fei Jin and others.

Genius engineers have the ability to design and implement microprocessors.

In contrast, it is normal for old companies such as Motorola and Texas Instruments, which have sufficient resources to develop microprocessors, but it is also extremely difficult to find opportunities to take advantage of loopholes.

Gao Xian’s activities at Intel were not “out of line”, which reassured Arthur Rock.

But there is one thing, when facing the microprocessor R&D team, it formed a sharp contrast with Robert Noyce's strong interest. Arthur Locke was indifferent and had a faint disgust.

Seeing these details in Gao Qian in his eyes, he smiled secretly, "Everything is in control!"

...

The gains from this trip to the United States were very satisfied except for the elusiveness of FBI Director Hoover, which made Gao Xian slightly uncomfortable.

After handling the affairs of the United States in stages, Gao Xian went to Canada for another two days, and then returned to Xiangjiang reluctantly.

During this period, there was no unexpected situation worth mentioning. It was not an exaggeration to describe it as boring. All the people were busy chasing the rising stock prices, issuing new stocks one by one, etc., without any

Constructiveness can be said to be all work of daily nature.

Gaoxian has Ma Jingxi, Xiangji Securities, Yi Weiguo of Hengsheng Bank and other reliable business partners, including Ma Xincong, Gu Baixi and other professional directors, as well as Ye Licheng and other old subordinates who are dedicated to their work, so they can be said to be worry-free in the rear.

, let him go out to "walk" every now and then.

If you have to find something worth mentioning from the Central Financial District of Xiangjiang, you may have to count that the Far East Exchange, the exchange with the largest trading volume in the securities industry in Xiangjiang, moved to the place, from the original Chinese tour in Queens Avenue,

No. 8 Yunxian Street.

Why does the Far East Exchange move?

Of course, the business is too good and there is not enough place!

The Far East Exchange's new home at No. 8 Yunxian Street has a total area of ​​5,000 square feet, and is different from the previous rental office space. This time I bought the property and it is a real "home".

In fact, No. 8 Yunxian Street is not much larger, it is just that it can add more stock brokerage seats.

You can guess Gao Xian without looking at it. The "goldfish tank" outside the trading hall used to attract the popularity of stock investors will definitely increase significantly, thus not showing the size of the new Far East Exchange.

After the car turned from Queen's Avenue to Yunxian Street, Gao Xian saw the building where the Milk Company's headquarters was located.

This building, which has a history of seventy or eighty years, looks old, just like the company it belongs to.

Gao Xian asked casually: "Hyekang from Milk Company, has there been any big moves in recent times? Has it competed with Kim Dong?"

Zhou Chengchang replied: "When Jin Dong played the new card, Hye Kang followed suit, and he was almost putting a table tennis table in the store."

After being amused and laughed, Gao Xian said meaningfully, "Liang Po is old, can he still eat?"

The car soon arrived at No. 8 Yunxian Street. After Gao Xian ordered "Come and pick me up in the afternoon", he walked into the Far East Exchange.

There is no doubt that Gao Xian first went to meet Li Fuzhao, chairman of the Far East Exchange, and talked about some important experiences in the United States, including the New York Stock Exchange and Nasdaq.

Li Fuzhao nodded repeatedly when he heard this, and finally said, "You go and take a look at the new office of the Capital Market Research Center. I think that after the office space is large, you can purchase two more computers to enhance data processing capabilities and throughput."

Gao Xian nodded with a smile and thought to himself, this is really profitable. The PDP-11, which is about 20,000 US dollars a unit, bought it as soon as you say, and didn't even frown.

It is not a big deal about Li Fuzhao's enthusiasm. Under the current "three establishments" pattern of Far East Exchange, Gold and Silver Stock Exchange, and Xiangjiang Stock Exchange, the computer data processing system adopted by Far East Exchange is unique, and it is not just about face.

The practicality of "lizi" is also extremely outstanding, and it can even be ranked in the world.

...

After Gao Xian returned to Gaoyi Company, he held a relaxed communication meeting to share the gains he could get in the United States during this period and also listen to the recent company's operations.

In addition to Ma Xincong, Gu Baixi, Ye Licheng and other elderly people, there were also senior executives like Zhang Yongkang who were still experienced in the Gao family.

After this year's Spring Festival, Gao Xian officially established a public relations department, and the manager was Zhang Yongkang.

Before being hired by Gao Xian, Zhang Yongkang, a master's degree in the Department of Journalism at the University of Missouri, had already had a lot of experience in the workplace.

After returning to Xiangjiang in 1958 to develop, he worked as a reporter for English newspapers and international news agencies, and also taught interview studies, advertising, public relations, etc. at the university.

Zhang Yongkang was favored by Gao Xian and became the manager of the Public Relations Department with his previous industry qualifications as a public relations supervisor at a bank in the United States.

At the beginning, no one felt that this public relations department was different from other public relations departments, but with Gao Yi, Huanyu Electronics, Shanghua Culture, and Jin Dong's popularity has increased rapidly this year, and Zhang Yongkang's role has also followed.

It is becoming increasingly prominent.

Gao Xian selectively talked about some of the gains in the United States, and smiled and said to Zhang Yongkang: "How is the brand value of our company now? Can it play a positive role in listing?"

Zhang Yongkang looked around everyone and said slowly: "I think everyone must have intuitively felt that our company's popularity is catching up with those old British-funded companies."

"This is true, especially Kim Dong's recent performance is not an exaggeration to say that he is a household name."

"During the world-renowned 'Ting-Pong Diplomacy', members of the US delegation traveled through Xiangjiang twice. Before returning to the United States, they interacted with citizens at Jindong Supermarket. At the same time, the TV station recorded videos, which attracted a lot of media attention, which in turn made it possible for them to be the first to be a member of the media.

The name Jin Dong has been spread to Xiangjiang."

Gao Xian nodded slightly when he heard this, and said to himself, based on this point, when Jin Dong proposes to acquire the milk company next year, he will see who dares to clamor and will delusionally not deserve the acquisition.

Zhang Yongkang continued: "Shanghua Culture has excellent results in assisting brand promotion."

"The film "Li Wei Being an Official", which filmed the first five episodes, was very popular after it was broadcast on TV. Many viewers watched the advertising sponsorship list at the end of the series without missing a word."

Gao Xian is not surprised by this. At this stage, corruption has become a trend and the public is full of grievances. The audience must love watching programs that arrest corrupt officials and examine officials the most. It is precisely for this reason that he chose "Li Wei as an official" only.

》 Let's try the waters.

It must be mentioned that the process of Li Wei, a grassroots who are bold and impersonating imperial envoys and making corrupt officials silent is enough to be exciting and full of jokes. He can firmly grasp the hearts of the audience from the Xiangjiang city culture

.

"From the feedback from the TV station, it would be a pity that "Li Wei is an official" will not be filmed." Zhang Yongkang suggested: "Shanghua Culture should turn this test of the TV program field into

A formal project that will shoot the entire series in full."

"The advertising effect of "Li Wei Being an Official", coupled with the advertising of the Hundred Selected Brands Joint Exhibition Series that we are operating, is enough to ensure that Jindong's brand value will multiply in the next year or so."

"Of course, Shanghua Culture has also benefited a lot and has gained a foothold in the TV field."

The cost of filming the TV series "Li Wei Become an Official" is really not worth mentioning to Gaoxian now; although it cannot directly recover investment like a movie through the box office, it has a wider audience, not simply using money.

Can be bought.

So, Gao Xian adopted Zhang Yongkang's suggestion on the spot and made a decision: "Shanghua Culture will cooperate with the TV station to complete "Li Wei as an Official"; in addition, Shanghua Culture will also target the current hot topics of public opinion and plan another TV series.

, I believe the advertising effect is also good.”

After writing a few strokes on the notepad, Zhang Yongkang said: "Huanyu Electronics can be regarded as the highest end of the Xiangjiang electronics industry, and its brand is quite recognized in the banking industry."

"Not to mention Gaoyi's popularity, there are tens of thousands of participants in the 'Lizhongbao' fund and the 'Anfuda' fund; especially the Gaoyi Index, which has not only become the focus of investors' attention.

The weather vane is also an important reference for the media and stock brokers.”

...

After listening to Zhang Yongkang's report, Gao Xian nodded with satisfaction and finally issued an instruction: "Now we can disclose to our core partners Huanyu Electronics Shanghua Culture and seek confirmation of listing financing."
Chapter completed!
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