As a superior and a leader, you always need to have some outstanding things, such as using people's hearts. Otherwise, the more you go, the more elite you are gathering. Why do you have to convince you?

Just like at this moment, Sir Gao cleverly asked Barry Diller a philosophical question, which immediately made Barry Diller, who was about to show his grand plan, fall into deep thought.

Gao Xian's words are not unreasonable. The topic of the fourth American TV network has been hyped up since the 1950s. Now, except for the many people who are killed on the beach by waves and waves, they dare to eat crabs.

The wreckage of the lord is left with the increasingly daunting curse of failure. Why do you, Barry Diller, think that you must succeed? As long as you fail, the loss will be great. Then Barry Diller

He resigned and got out of here with his bag, but the one who paid the bill was Paramount, and there was no room for escape.

In contrast, the situation is much clearer for acquiring a ready-made TV network, especially the US Broadcasting Corporation, which has such a deep connection with Paramount. In addition, the passage of time has made its helm grow old. US Broadcasting Corporation has arrived.

We must consider the key nodes of how to inherit from the following areas.

If in this case, Barry Diller could still convince Gao Xian and support his ideal of establishing the Fourth American TV Network, then Barry Diller naturally wanted to further gain Sir Gao's kindness and support.

It is obvious that after so many years of persistence, Barry Diller will definitely not give up his ideal of the Fourth American TV network. After thinking for a while, thinking carefully, he spoke: "From your point of view, acquire a company that has already taken shape.

TV networks are indeed a relatively worry-free choice.”

"But the problem is that the situation in the TV media industry is changing very quickly, and the audience is even more bored with the new and old. The three major TV networks, including the US Broadcasting Corporation, have a long history, but accordingly, many of them include program arrangements.

In terms of things, there are many problems and it is very difficult to innovate. In fact, it does not have an absolute advantage than the lightweight installation of the fourth American TV network."

"Specifically speaking, the obvious changes in the situation in the TV media industry in recent years, the value of independent TV stations outside the three major TV network systems is increasing. At this stage, the development of cable TV with relatively loose supervision in the Zhengfu is rapidly developing, and households across the United States use it

The percentages reached double digits, they are potential members of the fourth American TV network. Such a favorable situation is unprecedented."

"On the other hand, the three traditional TV networks have formed a tacit understanding in advertising business with their years of industry dominance, which has led to companies such as Procter & Gamble, General Mills, which attach great importance to advertising effects across the United States, and have clearly complained and put them in.

The cost of advertising is too high, and the fourth TV network needs to be introduced to strengthen competition. This call is getting higher and higher!"

Listening to Barry Diller's final statement, Gao Xian did not disappoint Barry Diller in the end, nodded and made a clear statement: "Since that's the case, Paramount Media will set up its own TV network."

The subtext of this sentence is, well, then I will make this difficult decision that will inevitably drag down the entire Paramount Group if I fail. Barry Diller, you should appreciate it unusually.

Barry Diller, who was overjoyed when he heard this, finally let go of his heart and urged eagerly: "Sir Gao, please check out this plan to acquire the TV station."

Sir Gao nodded slightly and finally opened the document, "Let's discuss it while reading."

This plan to acquire a TV station is not just to see which TV station has the right viewership, advertising revenue, sales price and other conditions, so it can determine whether it is acquired, because the TV media industry in the United States is more complex than ordinary people imagine.

, it can be said that the water is extremely deep.

From the perspective of the TV station directly transmitting program content to TV terminals of thousands of households, the technical operations of the TV industry can be divided into three categories: terrestrial wireless TV, cable TV, and satellite TV.

Among them, the current commercial application of satellite TV with the "satellite walks in the sky, and the big pot on the ground" model is not yet mature. Hughes Electronics, a subsidiary of Hughes Aircraft Company, has entered this technical field, and the conclusion that Sir Gao is conservative

It is estimated that it will take about ten years to wait. Therefore, when Paramount formed the Fourth American TV Network, there is no need to consider satellite TV for the time being.

The history of cable TV in the United States has been some years, and it can be traced back to the late 1940s, but for a long time, it has played the role of a "relayer" like satellites.

For example, in metropolitan areas, thousands of households living in high-rise buildings have their own outdoor antennas, and there are inevitably various practical problems. Therefore, they are built based on each building or even each block.

The total antenna with better signal reception effect is then sent to the audience's TV terminal through a coaxial cable owned by the US Telecommunications Company.

This kind of cable TV, which plays the role of "relayer", does not have the actual cable TV station in the backstage to operate the program content.

After entering the 1970s, cable TV in the true sense began to flourish. For example, hbo was founded and developed during this period.

Like terrestrial wireless TVs that transmit program content through public radio wave bands, cable TVs are also subject to supervision by the Federal Communications Commission of the United States, but they are relatively relaxed.

The Federal Communications Commission of the United States has very strict supervision of terrestrial wireless TVs, which has also become an important reason for the profound depth of the American TV industry.

For example, the Federal Communications Commission of the United States only allows one company to have up to 12 TV stations across the United States.

For example, in the same media market, the owners of two TV stations cannot be the same.

What does the media market mean?

Generally speaking, the radio wave signal transmitting program content still has an effective coverage range, which may not overlap with administrative divisions such as counties and cities. It may be large in remote mountainous areas, but in metropolitan areas, it is just a certain area.

Part of the administrative region.

The Federal Communications Commission of the United States avoids monopoly on TV stations through the concept of media market, thereby ensuring competition among TV stations and providing high-quality program content to the audience.

The foundation of commercial TV stations is nothing more than attracting as many viewers as possible to watch, so as to strive for advertising and monetize traffic.

But there is one thing, the advertising effect scattered in various media markets will definitely not be able to cover the advertising effect across the United States in a consistent manner. In addition, the production of high-quality program content with sufficient attractiveness is not easy, in order to pursue more benefits

With less cost, the three traditional American TV networks that have joined forces to broadcast programs across the United States have a place to use their skills.

There are still many articles made by the Federal Communications Commission on the regulation around the concept of "media market".

For example, in most of the "media markets" in the United States, the Federal Communications Commission only allows three transmitters to use VHF radio signals to transmit TV program content, while the fourth transmitter must use ultra-high frequency.

Frequency band.

This regulation has a great impact. You must know that in the early stages of the development of the TV industry, as a TV station for program content reception terminals, there must be many technical shortcomings.

For example, the radio signal in the VHF band can theoretically separate twelve TV channels, but at that time the tuner of the TV could only separate up to seven channels, because if the channels were too dense, it would be connected.

The high-frequency TV program signals cannot be processed directly on the TV.

In this case, TV stations that obtained a VHF license will definitely have more advantages than TV stations that obtained a VHF license. Even in the mid-1960s, the Federal Communications Commission of the United States mandated that it would be sold in the US market.

The TV must be able to directly tune the ultra-high-frequency TV program signal, but the first-mover advantage of the VHF TV station over the ultra-high-frequency TV station is not so easy to catch up quickly.

Dumont TV, which Paramount invests in, is basically regarded as the fourth American TV network. However, due to various influences including Paramount being damaged by antitrust during that period, it is inevitable that there will be various operations.

Resistance, the members who finally formed gangs are often those TV stations that obtained the ultra-high frequency license. If they do not have enough advertising revenue, how can they survive and quickly disband. The "hard" ultra-high frequency TV station has become an independent TV station.

Those who are not strong may simply return the UHF license to the Federal Communications Commission of the United States and be eliminated.

The closure of Dumont TV gave the US Broadcasting Corporation, which was not much better at the time, a chance to revive the dead. By the 1970s, it caught up with the industry status of NBC and CBS.

Just as Barry Diller lobbied Gao Xian just now, those independent TV stations with ultra-high frequency licenses are no longer so disadvantaged than those of the VHF stations among the three major TV networks.

Even independent TV stations located in metropolitan areas such as New York and Los Angeles are showing signs of becoming popular; coupled with the booming development of cable TV stations, the growth environment of the Fourth American TV station is indeed unprecedentedly good.

But this is just a favorable trend at the macro level. At the micro level, it is bound to compete with the three major TV networks that belong to traditional forces. If all the funds are burned out and have not yet been completed, they will also be finished and even do it for others.

Wedding dress.

In addition, at least so far, such as a company that has up to 12 TV stations across the United States, and the owners of two TV stations cannot be the same in the same media market. The Federal Communications Commission has not regulated it with the same FCC.

With the latest changes in the situation in the US TV industry, the situation disappeared.

Therefore, Barry Diller's plan to acquire the TV station requires a lot of choices and is very brain-consuming.

However, the matter is human, but the rules set by ordinary people are often inevitably controlled by engaging in combat, and the Federal Communications Commission's supervision of the control of TV stations will be no exception.

During the discussion, Gao Xian proposed a cracking method, and also had a pride of official name, called "local marketing agreement". In less precise vernacular, it is possible to find an absolutely reliable agent to hold a single

TV station, then rent this TV station to operate.

"Through this clever roundabout approach, we can actually control more TV stations across the United States, and can also provide further convenience for cooperation with Hughes Broadcasting and Hurst Broadcasting and TV companies."

After hearing Sir Gao's idea, Barry Diller hesitated a little, "The local marketing agreement is on the edge of regulations, and it will not be troubled at that time, so it will be difficult to get rid of it."

"Don't worry, I have asked a professional lawyer team to repeatedly argue, and it is extremely operable." Gao Xian smiled slightly, "And there have been many people who have been secretly using this method, such as Sinclair Broadcasting Group.

”

Hearing this, Barry Diller's courage suddenly came up, "That's much easier. We Paramount is not a character who is casually used to perform surgery. If we are really pursued, we must at least take it together!
Chapter completed!