Chapter 666 The end of a hundred small things, the media praised it

Author: Ling Wusheng

The seven-day live broadcast ended and the hundred small ended successfully.

Cheng Yi held a celebration banquet, and at the same time, he also invited the celebrities who came to help the show alone.

This time, Bai Xiao paid a considerable price to invite them. Some celebrities owe favors, some agreed to film appointments, and some agreed to participate in their programs, such as "Running Man", "Happy Book", "Longing for Life", "Flowers", etc.

Some of them are very close to Cheng Yi, such as Zhou Confucian, Ouyang Nana, Wang Xinling, Wang Baoqiang, Chen Sicheng, etc. Needless to say, they all come for free and are just free.

Online, countless netizens are hotly discussing this time. Articles from marketing accounts are flying everywhere, and major media have reported in succession, becoming an overwhelming hot event.

Even on the entertainment page of print media, there are news about hundreds of small people.

"The Carnival of Three Thousand UP Masters and Thirty Stars - Cheng Yi's Hundred Little Night"

"Cheng Yi aims at station X and defeats the entire platform with his own strength"

"The Young Man, Energetic, Cheng Yi's Jedi Counterattack!"

"Cheng Yi-The Growth Road of an Internet Celebrity Godfather"

"Who is stronger than the platform? Big ones and small ones are not the same!"

"Thirty big names all appeared, Zhou Zhiluo appeared in person and sang nocturne! A glorious night of a hundred little ones!"

"A live broadcast earns more than 10 million, and the miracle son Cheng Yi broke the record again!"

"A strong slap against the senior executives of Station X. Are you married? Do you regret it?"

There is a report written like this:

"Hundred Small VS Hundred Large Large, a revenge that shocked the self-media industry!"

Source: 21st Century Business Herald

Reporter | Zhu Ping

Editor丨Li Qing

[Works about martial arts cannot be separated from Jin Gu. In Jin Gu's martial arts world, the world is a rampant. If you draw a sword, you will be chopped. You will be happy with your grudges and make a judgment on life and death!

This kind of free and easy way of "the rules can be formed outside all rules, and there is no place in the world to go, no place to die" has made countless people who like martial arts yearn for it!

However, there are rivers and lakes where there are people, and modern society is also rivers and lakes!

However, in the world today, it is no longer just to cut by just drawing a knife, but has evolved into a means that is more in line with the trend of the times.

A young man, when he was just 20 years old, completed his avenge of revenge.

This young man is Cheng Yi, and the target he is targeting is a well-known short video platform in China, and his old boss - Chali Chali!

As a media person, I never hide my appreciation for Cheng Yi. He is talented and has a bottom line. After only two and a half years of debut, he has transformed from a penniless town boy to a young president who holds billions of assets and manages several companies.

He once said something that I still remember: "How the official handles everything that appears in the public field, how the media people speak out, and how influential public figures all guide the changes in social public opinion to a certain extent."

If I hadn't had a passionate heart, and if I had not had a certain deep understanding of the current Internet era, I would have been able to say these words.

It is not an exaggeration to praise this young man!

This storm between Cheng Yi and X Station only started with a small test of Cheng Yi by Station X, which is not unrelated to the change in X Station's business strategy: (One thousand words are omitted here)

A hundred little boys, Cheng Yi completed such a hearty revenge, which made me, an outsider, feel excited and my hair stands on my body!

Just yesterday, the live broadcast of 100-hour and seven-days ended. Cheng Yi occupied half of the news, shaking, violating blogs, WeChat, Toutiao, and Baidu once ranked among the top few hot search lists.

As the other protagonist of the incident, Station X, occupied the other half.

A large company with a good reputation in the past was put on the fire and was sarcastic and criticized by countless netizens.

Why is the reputation of X Station so bad, and why is X Station getting to its current level?

Here, I found three sins from Station X:

one,

Decent words - high-quality creators are the most solid moat on the platform. Protecting the interests of creators and protecting the creative space of creators is the foundation of X Station!

Vulgar vernacular - find out who is your parents for food and clothing!

X Station is a content platform, and the main body of X Station’s content output is of course the UP host!

The UP master is your parents of food and clothing!

If you want to develop, of course you have to serve the UP host well and make the UP host comfortable. If you don’t serve the UP host well, you are serving foreign internet celebrities who are not in line with the tone of the platform content. Such a weird business strategy is really incredible.

So the first thing Station X needs to review is what plane does the people who formulate the strategy make?

2. Decent words - clarify the chain of responsibility!

Vulgar vernacular - fire the person who should be responsible!

The reason for the big thing is that the management's arrogance, and the dismissal at the beginning made the misunderstanding deepen and the gap became bigger. If the mistake was admitted at the beginning, would there be any storm today?

In any case, the responsibility lies with the management of Station X! After opening the management, the relevant person in charge will be considered a review!

Three, decent words - marketing for target groups

Vulgar vernacular - you need to know what your users like!

Netizens’ perception of the changes in community creation ecosystems is real, and the impact of short videos on medium and long videos is obvious to all. Find out why everyone plays your X station, don’t be confused by the impact of short videos. Consistently, this is what your X station should do!

In summary, mistakes are not original sin, arrogance is original sin!

I hope this incident can sound the alarm for X Station! The unique creative ecology and community atmosphere created by many excellent UP hosts like Cheng Yi is still one of the greatest competitiveness that differentiates X Station from other video platforms.

We must not only make money from creators, but also keep good content.

Only by exploring sustainable commercial monetization methods can creators "generate power for love" while also having reliable guarantees. "Generate power with love" can also allow the platform to survive more decently!

Cheng Yi, a young man, was happy with his grudges in this incident, not only showed his youthful spirit, but also showed his courage to fight against authority and his courage to speak out for the industry.

This incident seems to be Cheng Yi’s sword for his own selfish desire to start X Station, but in fact he is fighting for the rights and interests of the entire up owner and even the entire self-media practitioners!

Those who carry firewood for everyone should not let them freeze and die from the wind and snow!

May all Chinese youth get rid of the air conditioner and just move upward without listening to the words of those who give up. Those who can do things and speak out. A little bit of heat and light will make it like a firefly, and you can also shine a little light in the dark without waiting for the torch. If there is no torch fire after that, I am the only light.

In our China, there are too few young people like Cheng Yi! Too few!

We still call for more teenagers like Cheng Yi!

Here, I pay tribute to Cheng Yi!]
Chapter completed!